benefits of golf tourism

Why golf tour operators are set to thrive

We think that everybody would take a long, hard swing at COVID-19 if they were given the opportunity. While this might not be possible to do so with a virus, many people around the world have been heading to golf courses to smash out their frustrations with a club and ball. Similar to other sectors in the way that they were hard hit by the coronavirus pandemic, the golf tourism industry has been showing positive signs of rebound and popularity as we head into the later half of 2021. 

Estimated to grow by $5.36 billion between 2020 – 2024 , the global golf tourism market is far from over. While many sports were forced to close their doors due to the coronavirus, golf matches are still taking place and so too is golf travel. Very telling is the fact that most golf travellers were reluctant to cancel their trips when COVID-19 took hold, with many simply postponing their interest to upcoming years. Positively, with a new online golf marketplace exclusively for this special niche popping up, and 98% of golf courses in the USA now open it looks like this type of travel is set to rebound sooner rather than late. 

It’s fair to say this niche segment of the global travel industry is most certainly punching above its weight, and a global pandemic doesn’t seem to have knocked it off it’s trajectory either. In this blog we’re taking a deep dive into golf travel. Continue reading to understand how this billion dollar industry operates, why it’s proving to be so resilient amidst a worldwide pandemic, and how your tour operator business can get involved.

Popularity is catching 

There have been murmurs within the golf community and the travel industry that the popularity of golf has been on the rise, with some coining it the “ COVID-19 generation of golfers .” As we know, statistics don’t lie and this makes us confident that coronavirus isn’t the only bug that people are catching in the new decade. 

With Google search results showing that the term ‘golf courses’ was up 40% year on year in May 2020, the allure of golf is proving more powerful by the year. With 55% of non-golfers having neutral or positive things to say about the sport in 2020, as opposed to 43% in 2013, it is no wonder that social media has also experienced a surge on the topic. Finding that golf-related ad campaigns have become more relevant to individuals since the outbreak of coronavirus, 1-2-1-Marketing believes that a large chunk of this increased popularity comes from previously casual golfers investing more time and interest into golf. 

Not surprisingly, professional athletes have also been switching over to golf to get their sporting fix as many of their specialised sports were put on hold temporarily (or in some cases, long term) because of the pandemic. 

A younger generation of golfers has also emerged as they channel their energy into a new sport. In fact, with a 20% increase in the number of junior golfers since 2020, it’s ability to break into new demographics and markets puts golf in a great position for the future. While some may think that the younger generations’ interest in golf is fleeting, they have led the charge when it comes to financially investing in the sport and purchasing new golf equipment . 

Dedicated sportsmen and women

While new golf enthusiasts have breathed life into the sport, long time golfers are more dedicated than ever. Plus, they are growing increasingly interested in golf tourism. The National Golf Foundation in the United States of America surveyed golfers and found out that almost a third are willing to road trip more than eight hours (one way) to indulge in a golf getaway, while 76% would travel more than four hours. 

Broadcasting of professional golf 

Fuelling enthusiasm for golf and golf tourism, alike, was the fast return of professional play. Broadcasted for much of the world to see, events such as the PGA TOUR playoffs and U.S Open, have been encouraging recreational golfers to get out and play . Despite lacking a real-life audience, the tournaments were a great hit with new and old golfers, and were used as a test run to see if other sports could return to professional play .  

Tying into the idea of live sport, is betting. The fact that the PGA Tour’s debut event, the Charles Schwab Challenge, after lockdown was the most bet on tour event in DraftKings history , speaks volumes to the investment that golfers have in their sport. 

An industry that supports each other 

We may have just run through the many reasons why golf as a sport is forecast to grow and remain popular, but the resilient and supportive nature of the golf tourism community is a major reason why golf tour operators will thrive over the coming years. 

Wanting to make sure that golf tour operators weather the storm today, Ireland’s annual Golf Convention was held virtually this year . Hoping to encourage suppliers and tours operators to buy into the idea of promoting golf vacations, the convention saw over 104 tour operators from around the world virtually meet with 110 Irish golf tourism businesses to stimulate future golf travel.  In the same breath, governments are getting on board with promoting golf tourism as a thriving niche market and have been allocating more investment into the development of golf related infrastructure. Additional support has also come to golf tour operators in the way of free membership to IAGTO , the International Association of Golf Tour Operators. Packaging together helpful resources and advice for these businesses, big organisations such as IAGTO are fuelling their success.

Golf tourism has a lot going for it when it comes to containing and slowing the spread of COVID-19, and this solidifies its ability to thrive through adversity. Asked to rank a range of activities based on the level of transmission risk, experts in Michigan rated the sport of golf as 31 out of 36 (36 being the least likely to fuel the spread of COVID-19) because of a few defining factors listed below. 

Social distancing

Covering a vast area of space, golf courses are the ultimate playground for social distancing. Not only can golfers zoom around in their own private golf carts, but tee times can be managed in a way that only one bubble occupies an area at any given time. Positively, this mentality and practise isn’t much different to golfing pre COVID-19 day when most players stuck to their bubbles or small groups anyway.  

To eliminate any potential spread of disease, golf courses have implemented measures to reduce the amount of touchpoints during a golfer’s play. For instance, in Ohio the golf courses have inserted foam pool noodles into the hole (in place of flagsticks) so that individuals don’t have to reach down into it to retrieve the ball. Sand trap rakes have also been removed in most instances.

Non-contact sport

For individuals that have been cooped up indoors due to continuous lockdown periods, golf offers a unique opportunity to get outside and participate in a non-contact sport , removing the need for physical interactions. Medical professionals have time and time again communicated the importance of exercise during the course of the pandemic, mentioning that exercise “does improve mood, wellness … [and] sleep. It has also been shown to improve or decrease anxiety.” Helping to reduce stress levels among individuals, golf travel is a mood lightener during these unprecedented times. 

Not only is golf a non-contact sport but it is also considered to be one where the risk of injury is moderate – a great plus when the time of emergency service workers is greatly needed elsewhere. To add to this, it is also said that an 18 hole golf course is equivalent to walking 5 miles or 8 kilometres . Great for exercise purposes, this is especially relevant now to golfers who do not own their golf carts (usually renting one) and are having to walk a lot further to finish their games. 

Outdoor activity

In countries where resurgences of coronavirus have been rampant, the outdoors is a true escape from their own homes. The power of fresh air and open spaces have without a doubt been appreciated over the past 12 months. And this couldn’t be more true for golfers who have, in many countries, been allowed to continue play despite strict lockdown restrictions. 

A good example of this is in England where they have been yo-yoing in and out of Tier 4 (the second top level) lockdown restrictions, yet golfers have still been able to take to the course in confined bubbles. While many recreational activities are off the cards, golf is seen as a good chance to get outside during these uncertain times.

While lockdown periods and waves of infection have plagued many parts of the tourism industry, the sector has been getting inventive to seize any pocket of opportunity for revenue potential that might come out of COVID-19. Hoping to capitalise on the often wealthy coffers of golfers, the Thai government has put forward golf resorts as the perfect way to spend mandatory quarantine upon entry to Thailand. Rather than spending two weeks isolated in a standard hotel room, Thailand is looking to entice visitors to be long staying visitors in their country by giving them free reign of golf resorts and their golf courses during quarantine. Yet to be approved, the Thai Tourism Minister sees golf as their key to rejuvenating the country’s greatly affected tourism industry. 

Tour operators both already in the golf niche, or those looking to enter it have a lot to be excited about. As one of the fastest growing travel niche’s, some of the world’s best tour operator software providers like Tourwriter are working hard to make it easier for this growing niche to continue to thrive. The launch of our online marketplace golftravel.shop is designed to help avid golf travellers easily find, connect and book with top golf tour operators.

Seal the Deal: Customer Care for Luxury Tour Operators.

We all know to secure bookings as luxury tour operators, exceptional customer care that attentively addresses clients’ unique needs is essential. Tour operators can stand out and foster enduring relationships by adopting focused, detail-oriented strategies that cater to the discerning luxury clientele.

Time management for Tour Operators.

As a tour operator, managing time efficiently is not just a goal, it’s an essential part of your business model. In an industry where customer satisfaction and tailor-made experiences are paramount, juggling between various tasks – from itinerary planning to customer service – can be daunting. However, with the right strategies and tools, this challenge can be transformed into your greatest asset.

Tour operator software: How the right stack can drive growth.

In the fiercely competitive luxury travel industry, choosing the best software for your tour operator business can significantly transform the efficiency of your travel agent operations.

How does the travel industry actually work?

Who are the key players in the industry, where do they all fit together and how does the industry actually work?! There’s no doubt that the travel industry is a confusing space to wrap your head around so we’ve broken it down for you in this easy new resource.

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How Golf Tourism Is Driving International Trade Growth

Golf tourism has emerged as a dynamic force in shaping international travel patterns and fostering economic growth in recent years. Defined by the travel and leisure activities that revolve around golf, this niche market has expanded its reach, attracting enthusiasts and curious travellers alike. Golf tourism encompasses a spectrum of activities where individuals travel to destinations with the primary purpose of engaging in golf-related experiences. These experiences go beyond the boundaries of the golf course, involving aspects such as golf resorts, tournaments, and related events. The scope of golf tourism extends from avid golfers seeking world-class courses to casual players looking to combine their love for the sport with leisurely travel.

This form of tourism is not limited to specific demographics ; it attracts a diverse range of travellers, from professionals participating in international tournaments to leisure travellers seeking scenic golf destinations. The economic impact of golf tourism is not confined to the golf industry alone but permeates various sectors, contributing significantly to local economies. Golf tourism has experienced a notable surge, becoming a key driver of international travel patterns. The global trend reflects a growing interest in combining leisure travel with golf experiences, creating a symbiotic relationship between the sport and the tourism industry. As countries recognize the potential economic benefits, they are strategically positioning themselves to attract golf enthusiasts and capitalize on this burgeoning market.

Economic Impact Of Golf Tourism

The economic significance of golf tourism extends far beyond the greens, exerting a substantial influence on local economies and providing a catalyst for broader economic development. One of the primary drivers of the economic impact of golf tourism is its ability to generate employment opportunities within local communities. The development and maintenance of golf courses, coupled with the growth of supporting infrastructure such as hotels, restaurants, and transportation services, create a diverse array of jobs. From skilled golf course maintenance personnel to hospitality and service industry positions, golf tourism plays a pivotal role in providing both seasonal and long-term employment opportunities.

Golf tourism acts as a powerful economic engine by stimulating spending in local businesses. Beyond the greens, visitors engage in a range of activities, from dining at local restaurants to shopping at nearby markets. The economic ripple effect extends to various sectors, including retail, entertainment, and cultural experiences, creating a vibrant ecosystem of economic activity. Local businesses, from small enterprises to larger establishments, benefit from the influx of golf tourists, amplifying their revenue streams and contributing to overall community prosperity.

The Trade Dynamics Of Golf Tourism

The interplay between golf tourism and international trade is a dynamic landscape that involves a variety of economic activities. The spending patterns of international visitors engaged in golf tourism play a pivotal role in shaping the economic impact on host countries. Golf enthusiasts often allocate a significant portion of their travel budgets to the overall golf experience, encompassing green fees, equipment rentals, and participation in tournaments or events. This expenditure extends beyond the golf course to include accommodations, dining, and other leisure activities, contributing substantially to the local economy.

Analyzing international visitor spending provides insights into consumer behaviour within the golf tourism sector. Countries that strategically position themselves as premier golf destinations can attract a high-spending demographic, fostering a positive economic feedback loop. This influx of foreign currency not only benefits the immediate stakeholders within the tourism sector but also has broader implications for national economic indicators, such as the balance of trade and foreign exchange reserves.

Government Initiatives And Policies In Support Of Golf Tourism

Governments around the world have recognized the economic potential of golf tourism and, in response, have formulated various initiatives and policies to support its growth. Governments deploy a range of policies to bolster the golf tourism sector, acknowledging its capacity to generate employment, stimulate local economies, and attract foreign investment. Like cryptocurrency golf tourism also takes its sweet time to flourish. Now we can see that platforms like BTC evex are everywhere in the financial market. We can see the same case with golf tourism.

Governments may invest in the construction and maintenance of golf courses, ensuring they meet international standards to attract both domestic and international golf tourists. Effective marketing strategies are crucial for positioning a country as a desirable golf destination. Governments may introduce favourable regulations to encourage the growth of golf tourism. This could include streamlined visa processes for golf tourists, tax incentives for golf-related businesses, and flexible land-use policies to facilitate the development of golf courses.

Key Findings 

The rise of golf tourism has proven to be a dynamic force, not only in reshaping travel trends but also in driving economic growth and fostering international trade. As explored in this article, the economic impact of golf tourism extends from the local level, creating employment opportunities and stimulating revenue for businesses, to the global arena, where countries actively engage in the export of golf-related goods and services. Government initiatives and policies have played a pivotal role in supporting and steering the growth of this sector, with a focus on infrastructure development, marketing, and regulatory frameworks.

The collaborative efforts between countries further underscore the interconnected nature of golf tourism with international trade. As nations strategically position themselves as premier golf destinations, they not only attract avid golf enthusiasts but also foreign investments that contribute to the overall economic development. However, the effectiveness of government policies hinges on continuous assessment and adaptability to changing market dynamics.

Golf Tourism Market

Golf Tourism Market Forecast by Travel Agent and Online Direct Booking for 2024 to 2034

Key Players in the Golf Tourism Industry Boost Efforts to Make Golfing More Accessible to Diverse Demographics, Including Beginners and Individuals with Disabilities

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Golf Tourism Market Outlook for 2024 to 2034

The golf tourism market size is estimated to be valued at US$ 23,145.8 million in 2024. Golf tourism contributes significantly to the economies of destinations hosting golf courses and resorts. Local governments and tourism boards often invest in developing and promoting golf tourism to attract tourists who spend on accommodation, dining, and leisure activities.

The demand for golf tourism is predicted to mark a steady rise with a CAGR of 4.9% through 2034. The industry is projected to surpass a valuation of US$ 37,344.5 million by 2034. Companies invest in developing world-class golf courses and resorts with top-notch facilities and services to attract discerning travelers. This includes designing courses by renowned architects, maintaining course quality, and offering personalized experiences tailored to golfers' preferences.

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Demand Analysis of the Golf Tourism

• Golf resorts and clubs attract demand from corporate groups seeking venues for retreats, conferences, and team-building activities. Companies utilize golfing experiences as networking opportunities and team-building exercises, driving demand for golf tourism among business travelers.
• Golf courses with rich heritage and historical significance draw enthusiasts interested in experiencing the sport's traditional roots.
• Increasing awareness of environmental conservation and sustainability practices influences travelers' choices in golf tourism. Companies promoting eco-friendly initiatives, such as water conservation, habitat preservation, and renewable energy usage, appeal to environmentally conscious golfers seeking responsible tourism options.

Key Trends Influencing the Golf Tourism Market

• Wellness Integration

Golf resorts and destinations are incorporating wellness offerings such as spa treatments, yoga classes, and healthy dining options to cater to travelers seeking holistic wellness experiences alongside their golfing activities, aligning with the growing demand for wellness tourism .

• Heritage and Historical Tours

Golf tourism destinations with rich heritage and historical significance are offering guided tours and experiences that highlight the historical significance of golf in the region. These tours may include visits to historic courses, museums, and landmarks, providing golf enthusiasts with insights into the sport's evolution and cultural impact.

• Adventure Golf Experiences

Some golf tourism destinations are incorporating adventure elements into the golfing experience, such as safari-style golf tours, where players navigate courses amidst natural landscapes and wildlife habitats. Adventure golf experiences offer a unique blend of golfing excitement and outdoor exploration, appealing to adventurous travelers seeking memorable experiences.

• Ecotourism and Conservation Initiatives

Golf tourism destinations are embracing ecotourism principles and conservation initiatives to preserve natural habitats and promote biodiversity within golf course ecosystems. These destinations may offer guided nature walks, birdwatching tours, and environmental education programs that emphasize the importance of environmental stewardship and sustainability in golf tourism.

• Culinary and Gastronomic Experiences

Golf tourism destinations are enhancing their culinary offerings by partnering with renowned chefs, local farms, and wineries to create gastronomic experiences that complement the golfing experience, including farm-to-table dining, wine tastings, and culinary events showcasing regional cuisine.

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Category-wise Insights

This section provides detailed insights into specific segments in the golf tourism industry.

Domestic Nationality to Secure a Share of 58% in 2024

Domestic tourism continues to be the primary driver of the golf tourism industry, holding a substantial market share of 58% in 2024. This sustained dominance can be attributed to several key factors:

• Domestic travel often provides greater ease of access and convenience compared to international trips. This makes it an attractive option for golfers seeking a leisure break without the complexities of navigating foreign destinations.
• Domestic travel can be more cost-effective than international trips, particularly when considering transportation, accommodation, and potential language barriers. This cost advantage can attract a broader range of golfers.
• The increasing popularity of golf in developing countries is leading to a growing pool of domestic golfers, further contributing to the overall market share of domestic tourism within the golf tourism industry.

Online Direct Booking Method to Record High Sales in 2024

The analysis suggests a significant shift towards online direct bookings, with this method capturing a dominant 42.0% share in 2024. This trend can be attributed to several key drivers:

• Online platforms offer a user-friendly and flexible booking experience, allowing golfers to compare various options, research destinations, and make reservations at their own pace.
• Online platforms provide access to a wider range of golf packages and resorts, enabling golfers to make informed decisions based on transparent pricing, detailed information, and comprehensive reviews.
• Online platforms often offer competitive promotions and discounts, making golf vacations more accessible to a wider range of travelers, attracting both budget-conscious and premium golfers.
• Consumers are increasingly comfortable booking travel experiences online, favoring the ease, control, and efficiency that online platforms offer. This shift in consumer behavior is driving the growth of online direct bookings in the golf tourism industry.

Country-wise Insights

The section analyzes the golf tourism market across key countries, including the United States, Australia, China, Japan, and Germany. The analysis delves into the specific factors driving the demand for golf tourism in these countries.

Golf Tourism Industry in the United States

The United States golf tourism industry is expected to maintain a steady growth trajectory with a CAGR of 3.2% through 2034. This consistent growth can be attributed to several factors:

• The United States boasts a well-established golfing infrastructure, featuring a vast network of renowned courses, diverse landscapes, and renowned hospitality options, catering to a wide range of golfing preferences.
• The United States benefits from a robust domestic golfing community, contributing significantly to the overall demand for golf tourism experiences.
• Targeted marketing efforts and promotional campaigns play a crucial role in attracting international golfers to explore the diverse golfing experiences offered within the United States.
• Well-developed transportation infrastructure and strong international connections make the United States easily accessible to golfers from various countries.
• The emergence of unique course designs and specialized golfing experiences, catering to specific interests and skill levels, further attracts a broader range of golfers to the United States.

Golf Tourism Industry in Australia

The golf tourism industry in Australia is projected to rise at a CAGR of 6.5% through 2034.

• The rising affluence and increasing interest in golf within Asian countries, particularly China, is creating a significant demand for Australian golf tourism experiences.
• The Australian government actively supports the development of the golf tourism industry through various initiatives, promoting the country as a premier golf destination.
• Integrating golf into MICE (Meetings, Incentives, Conferences, and Exhibitions) packages caters to a broader audience, attracting business travelers seeking leisure activities alongside professional events.
• The growing emphasis on eco-friendly practices and sustainable course management aligns with the evolving preferences of environmentally conscious golfers, creating a competitive advantage for Australian courses.

Golf Tourism Industry in China

China’s golf tourism industry is likely to witness expansion at a CAGR of 7.3% through 2034. This potential stems from several key drivers:

• China boasts a rapidly expanding domestic golfing population, fueling the demand for domestic and international golf tourism experiences.
• Rising disposable incomes among Chinese citizens create greater opportunities for leisure travel, including golf tourism.
• The Chinese government is actively investing in developing the golf tourism industry, recognizing its potential to contribute to economic growth and tourism revenue.
• Golf is gaining popularity among China's millennial generation, fostering a new demographic of potential golf tourists.
• Investment in luxurious golf resorts and high-quality courses caters to the growing demand for premium golf tourism experiences within China.

Golf Tourism Industry in Japan

Japan's golf tourism industry is projected to rise at a steady CAGR of 5.0% through 2034. This continued growth can be attributed to:

• Japanese courses are known for incorporating innovative technology and design elements, offering a unique and technologically advanced golfing experience.
• Renowned Japanese hospitality ensures exceptional service standards that enhance the overall golf tourism experience.
• Japan's proximity to major Asian economic hubs like South Korea and China facilitates easy access for potential golf tourists from these regions.
• Courses and resorts are increasingly offering unique experiences beyond traditional golf, such as cultural immersion programs and culinary experiences, catering to a broader range of interests.

Golf Tourism Industry in Germany

Germany's golf tourism market is expected to rise at a robust CAGR of 7.4% through 2034.

• Many German courses have undergone significant modernization and upgrades, offering improved facilities and amenities to attract new golfers and international visitors.
• German golf courses are increasingly embracing sustainable practices, such as water conservation and eco-friendly maintenance, appealing to environmentally conscious golfers.
• Germany's central European location and well-developed transportation infrastructure make it easily accessible to golfers from neighboring countries.
• Combining a golf vacation with exploring Germany's rich cultural heritage and historical sites creates a multi-faceted travel experience, attracting a wider audience.
• Many German golf resorts offer comprehensive wellness and spa facilities, catering to golfers seeking a holistic and rejuvenating experience.

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Competition Outlook of the Golf Tourism Industry

The golf tourism industry, fueled by global passion for sport, presents an exciting yet competitive landscape. Established destinations like the United States, Europe, and Asia Pacific remain dominant players, attracting golfers with well-developed infrastructure, iconic courses, and diverse experiences. However, emerging markets like China, Vietnam, and the Middle East are rapidly gaining traction, offering unique golfing experiences, upscale resorts, and cost-competitive packages, challenging the established order.

Recognizing the evolving preferences of golfers, the industry is shifting its focus beyond just the course. Sustainable practices, eco-friendly course management, and integration with wellness offerings are gaining traction, catering to a more environmentally conscious and health-focused clientele. Additionally, destinations are increasingly emphasizing cultural immersion and unique experiences alongside the golfing experience, creating a multi-faceted vacation package.

Recent Developments in the Golf Tourism Industry

• Golfasian launched operations in Vietnam, offering unique golfing experiences and cultural immersion tours.
• Premier Golf Tours introduced the “Luxury Golf Getaway” package, featuring exclusive access to private courses, Michelin-starred dining, and personalized concierge services.
• The Haversham and Baker Company upgraded their online booking platform with user-friendly features like virtual course tours and AI-powered recommendations for personalized trip planning.

Key Companies in the Market

• Golf Asian Co. Ltd
• Premier Golf Tours
• The Haversham and Baker Company
• Celtic Golf
• Golf Breaks Limited
• Golf Tours International
• Travelosports

Key Coverage in the Golf Tourism Industry Report

• USA Golf and Golf Tourism Market Outlook
• Golf Travel Market Key Trends
• Golf Travel Trends 2024
• Europe Golf Tourism Industry
• Companies in the Golf Tourism Industry

Key Segments

By booking method:.

• Travel Agent
• Online Direct

By Demographic:

By nationality:.

• International

By Group Type:

• Youth Groups
• Single Tourist
• North America
• Latin America
• Middle East and Africa

Frequently Asked Questions

What is the market potential for golf tourism.

The golf tourism market is projected to expand at a CAGR of 4.9% between 2024 and 2034.

Which Booking Method Segment Dominates the Golf Tourism Market?

The online direct booking method dominates the industry.

Who are the Top Three Golf Tourism Companies?

Some of the leading golf tourism companies are Golf Asian Co. Ltd, Premier Golf Tours, and The Haversham and Baker Company.

What is the Golf Tourism Market Growth Outlook for 2034?

The golf tourism market is anticipated to surpass US$ 37,344.5 million by 2034.

What is Driving the Demand for Golf Tourism?

The desire for unique leisure experiences combined with the appeal of destination golf courses is driving the demand for golf tourism.

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New Scottish Golf Tourism and Visitor Strategy launched

Shape and support the future of the industry.

A new Scottish Golf Tourism and Visitor Strategy has launched. It places a focus on destination development, community engagement, education and health as the industry recovers from the challenges of the COVID-19 pandemic and build for the future. 

Led by the Scottish Golf Tourism Development Group (SGTDG), in consultation with the entire golf tourism industry, the strategy has been developed to help shape and support the future of the industry from 2022 to 2030.

The SGTDG includes Scottish Golf, The PGA in Scotland, SIGTOA, Scotland Where Golf Began and Regional Golf Tourism Development Groups across the country, spanning multiple sectors including accommodation, tour operators and travel companies. Observers of the group include VisitScotland.

The strategy

The strategy, developed by strategic marketing agency platform77, was founded on the findings of research, including a wide-ranging industry questionnaire, conducted with the extended golf tourism industry and related sectors across the country.

In addition to concentrating on the recognised golfing tourist, the strategy has a wider visitor golfer focus – given their importance to the majority of golf courses and businesses at all levels – and identifies how stakeholders can effectively engage with them to positively impact their organisation.

To enable this, it focuses on core areas such as community engagement, developing opportunities for young people, improving health and wellbeing, skills development and delivering collaborative projects with key partners – with a focus on the short, medium and long-term priorities.

Summer of golf

The launch follows a unique ‘Summer of Golf’ where five tournaments – The 150 th Open Championship at St Andrews, AIG Women’s Open at Muirfield, Senior Open at Gleneagles, Genesis Scottish Open at The Renaissance and Trust Golf Scottish Women’s Open at Dundonald – were played over five consecutive weeks of the summer on some of the country’s very best and most iconic courses.

The events were enjoyed by hundreds of thousands of spectators and beamed across the globe.

It is a very important time for the tourism industry in Scotland as the sector looks to rebuild following the pandemic and domestic and international travel resumes. Scotland is the Home of Golf and this strategy, backed by £30,000 of Scottish Government funding is aiding the growth of the sector, whilst providing a range of community, educational and sporting benefits. We’ve recently had major golf events held across some of Scotland’s most famous courses, including The 150th Open Championship at St Andrews and the AIG Women’s British Open at Muirfield. The Scottish Government is fully behind the tourism and golf sectors as we build for the future. Ivan McKee, Tourism Minister

Scottish Golf is focused on strengthening partnerships within the golf industry and across the sporting sector to ensure we cater to the needs of all our stakeholders. We are delighted to see the new Golf Tourism and Visitor Strategy launched. We recognise how important visitor golfers are to clubs and this is demonstrated via the grant funding we awarded to 50 clubs across the country to develop bespoke visitor focused marketing plans. The strategy identifies a number of key areas for clubs to consider and we look forward to supporting delivery over the coming years. Karin Sharp, Chief Operating Officer at Scottish Golf

Our members across the country are very much at the forefront of delivering a memorable experience to the visitor golfer. The strategy contains key themes that are relevant to the wide ranging strategic, management and operational roles undertaken across the industry by PGA Professionals, and we look forward to engaging with the delivery going forwards. David Longmuir, Manager of PGA in Scotland

We were immensely grateful to have been provided with the opportunity by the Scottish Government to develop the 2022 – 2030 Scottish Golf Tourism and Visitor Strategy. The scope of the new strategy is far-reaching and includes areas like education, collaborative working and community engagement. This approach will provide businesses, regardless of size, type or location, with the information and support to help deliver an excellent experience for the visitor golfer. Stuart French, Chair of the Scottish Golf Tourism Development Group

Further information

For more information, please contact: [email protected]

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Golf tourism driving Scotland’s economy

The economic value of golf tourism and events to Scotland has increased to £286 million per year following a bumper decade in Scotland, the Home of Golf.

The new figure has been revealed as part of an independent study commissioned by VisitScotland and Scottish Enterprise, confirming the key contribution of the golf tourism and events industry to the Scottish economy.

The study reveals that the value of golf tourism and events has increased by 30 per cent (£66 million) since 2008, supporting 4,700 jobs and spreading benefits across the country’s golfing regions.

It also shows that overseas golfing visitors spend on average £338 per night during a trip to Scotland, which is more than 4 times the daily spend of an average overseas visitor (£78.90)*.

Other key findings include:

• Almost half (47 per cent) of overnight visitors traveled from overseas to play golf in Scotland
• The North American market remains key, representing 30 per cent of all overnight golfing visitors with 14 per cent coming from Europe
• On average, overnight golfing visitors spend on average 6.79 nights in Scotland on their trip while for overseas visitors the duration jumps to 10.21 on average.
• Overnight visitors spend on average 7.5 days playing golf while they also average 3.85 days participating in other tourism activities, meaning they are also benefitting non-golf tourism businesses and attractions
• On average an overnight golfing visitor will spend £245 per night but this number jumps to £338 for visitors from overseas. For North Americans this figure increases to £405 per night
• The majority of overseas visitors (57%) had been to Scotland before suggesting that, for many, a trip to Scotland is not seen as a once in a lifetime experience
• Of all overnight visitors, 81% overall agreed their trip was one of the best golfing holidays or short breaks they had ever taken (higher for North Americans)

The results of the study come after a stellar period for golf in Scotland, which has benefited from the global media profile and economic impact of a number of key golf events including multiple Open Championships, Ricoh Women’s British Opens and The 2014 Ryder Cup among others. However, crucially, the economic impact of major one-off events such as The Ryder Cup is not included in the £286 million figure and therefore represents additional value to Scotland.

Malcolm Roughead, Chief Executive of VisitScotland, said: “These findings outline the importance golf tourism and events play in supporting Scotland’s visitor economy and the Scottish economy as a whole.

  “Golf is one of Scotland’s unique selling points which resonates with potential visitors all over the world and signifies why we place huge importance promoting Scotland as the Home of Golf to a global market place. Our support of international golf events and our global golf marketing activity gives us significant media profile and I am delighted that this is in turn reflected in golf’s contribution to the Scottish economy.”

Danny Cusick, Tourism Sector Portfolio Director at Scottish Enterprise, commented: “Scotland has some of the finest golfing assets in the world as well as a rich golfing history and heritage, and with such tremendous international appeal, it comes as no surprise that the value of this important tourism sector has grown enormously in recent years. “But we mustn’t rest on our laurels; we want ambitious Scottish golf tourism companies to capitalise on this upward trend and consider how best they can develop and scale their business to meet the growing domestic and international demand. “We have a range of support available for companies looking to expand, develop their products, find new customers and assist their growth plans, and would encourage companies to contact Scottish Enterprise to find out more.”

The results of the study will now be used to further inform Scotland’s Golf Tourism Strategy: Driving Forward Together which specifically targets growing the industry to the value of £300 million to the Scottish economy by 2020.

Some key findings in relation to the strategy include the importance of the domestic market, particularly to Tier 3 courses and the evidence that domestic golfing visitors in Scotland showed a younger age profile than those travelling to Scotland to play golf.

In relation to The 2019 Solheim Cup, the report also showed some key opportunities for growth for female golfing visitors. On average 12 per cent of golfing visitors to Scotland were female but for Europeans this jumped to almost 1 in 5 (18 per cent). Female golfing visitors also tended to be more ‘committed’ golfers than male counterparts with more having handicaps and golf club membership and less inclination to describe themselves as social golfers.

To access the full results of the survey visit http://www.visitscotland.org/research_and_statistics/tourism_sectors/golf.aspx

For further information contact:

David Connor

Golf PR Manager

Tel: (0131) 472 2063

Mob: 07794 046 295

[email protected]

Contact Information

Laura suarez.

Scottish Enterprise

0141 468 5728

07747 007256

[email protected]

Notes to editors

Notes to Editors The study was compiled by SQW and Progressive to build an up-to-date picture of the Scottish golf tourism landscape. A mixed method approach was used to gather the research data.  The survey incorporated face-to-face interviews with golfing visitors at golf courses (1,412 interviews), short ‘profile card’ questionnaires distributed at golf courses (1,118 cards returned) and an online survey (590 responses). The research also included a survey of 205 golf courses throughout Scotland to gather visitor revenue data.

Overall, the direct annual expenditure as a result of golf tourism was £183 million in 2015. Including multiplier effects this created £286 million of economic output across Scotland’s economy, with 4,700 jobs and £154 million in GVA. The scale of output has increased by £66 million since the last study which used data from 2008. This represents growth of 30% or 4.3% per annum.

• Follow us on twitter: @visitscotnews
• VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
• The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
• This will be supported by seven overarching strategies:
• Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
• Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
• Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
• Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
• Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
• Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
• Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
• VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
• The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
• Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
• The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
• For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx , tourism statistics and frequently asked questions go to http://www.visitscotland.org/
• Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
• For holiday information on Scotland go to www.visitscotland.com
• For information about business tourism in Scotland go to www.conventionscotland.com

2017 Year of History, Heritage and Archaeology

• 2017 is the year to delve into the past and discover Scotland’s fascinating stories through a wide-ranging variety of new and existing activity to drive the nation’s tourism and events sector, boosting tourism across Scotland.
• The Year of History, Heritage and Archaeology begins on 1 January 2017 and will end on 31 December 2017.  It will build on the momentum generated by previous themed years in Scotland including the 2015 Year of Food and Drink, Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
• The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise, Built Environment Forum Scotland, Heritage Lottery Fund, Museums Galleries Scotland and Traditional Arts and Culture Scotland.
• The Year of History, Heritage and Archaeology is supported by £570,000 of Scottish Government funding.
• The Year of History, Heritage and Archaeology events fund is managed by EventScotland, part of VisitScotland’s Events Directorate. 
• For more information visit visitscotland.com/HHA2017 or join the conversation at #HHA2017

Sports Tourism in the New Normal

• First Online: 07 February 2024

Cite this chapter

• María del Mar Martín García   ORCID: orcid.org/0000-0003-3842-6114 4 ,
• José Luis Ruiz-Real 4 ,
• Juan Carlos Gázquez-Abad   ORCID: orcid.org/0000-0002-9181-2850 4 &
• Juan Uribe-Toril   ORCID: orcid.org/0000-0002-0227-801X 4  

132 Accesses

The global pandemic declared in 2020 has not only presented obstacles to the tourism industry, but it has also presented an opportunity to use resilience as a tool to reboot the sector. Sports tourism has risen to this challenge, using the circumstances of the new reality to highlight other aspects of sport and successfully address the new normal. In the context of the normalization of the pandemic, golf is emerging as a sports tourism trend in the new scenario. The promotion of sports would increase opportunities to revitalize golf tourism destinations. This study aims to explore the dimensions that influence the intention to play golf. Using a sample of 343 participants, a multiple linear regression analysis was conducted. The results suggest that the current increased importance placed on physical and mental health and playing sports in a safe environment may be the main reason for the increase in golf participation in this post-pandemic era.

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Martín García, M.d.M., Ruiz-Real, J.L., Gázquez-Abad, J.C., Uribe-Toril, J. (2024). Sports Tourism in the New Normal. In: Maingi, S.W., Gowreesunkar, V.G., Korstanje, M.E. (eds) Tourist Behaviour and the New Normal, Volume I. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-45848-4_11

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Tourism Review

ISSN : 1660-5373

Article publication date: 29 June 2018

Issue publication date: 24 April 2019

The purpose of this paper is to explore the role of golf tourism in contributing to the overall sustainability of the destination community of St Andrews, Scotland.

Design/methodology/approach

It uses a primarily qualitative assessment of impacts supported by archive material from local sources including the local media.

Golf tourism in the town of St Andrews has a long history and has been integrated into the development of the town for many centuries. This has meant that there has been developed a positive relationship between golf and its organisation and the community, and there is widespread support for golf tourism and acknowledgement of the importance of this activity for the well-being of the town. There is acceptance that residents benefit in many ways from the presence of golf tourism in the town.

Research limitations/implications

No direct quantitative assessments were made, but previous surveys of the impact of golf tourism on the town are used in drawing the conclusions. Extensive literary research was conducted on attitudes and perceptions of community residents to golf tourism.

Practical implications

It is clear that the concept of sustainable development is context specific in terms of its validity and effectiveness, and it should be examined in terms of local conditions and arrangements.

Social implications

In this case, an activity that has taken place in the community for 500 years is widely accepted and improved through tourism development.

Originality/value

While case studies are not always of benefit and often reflect only a single viewpoint at one time, this paper shows that implications can be drawn from case studies that reflect situations that exist in other destinations.

• Golf tourism
• Destination sustainability

Butler, R.W. (2019), "Contributions of tourism to destination sustainability: golf tourism in St Andrews, Scotland", Tourism Review , Vol. 74 No. 2, pp. 235-245. https://doi.org/10.1108/TR-12-2017-0197

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Golf tourism: getting into the swing of things with the international golf markets

Over the last 8 months of 2019 I was introducing the number one golf travel publication on Google – Destination Golf Travel (DGT) – into our region in preparation for the launch of the publication’s regional (Southern Africa and the Indian Ocean Islands) golf courses’ guide.

As background, DGT is a marketing platform. Through its structure it offers its partners (golf clubs, golf estates, tour operators and tourism bodies) an interactive dialogue with its subscribers and network of golf industry associates. This is achieved through an online publication ( www.destinationgolf.travel ), which has 26 multilingual individual regional guides, an overarching annual global publication (with quarterly updates) and over 560 000 subscribers and users.

More detailed local content will be supplied by DGT’s information partner – GolfVistaSA (GV). Listing on GV ( www.golfvistasa.com ) is free of charge to SA’s clubs and includes things to do and see and options on where to eat and stay in proximity to each golf course.

My interest in the publication as presenting an effective shop window for our region appears to have been vindicated when DGT then won the prestigious ‘world’s best golf travel magazine’ award at the World Golf Awards in October last year.

In preparing the ground, my journey has involved broad reaching discussions in person and via phone and email across the region with dozens of golf clubs, resorts, hotel companies, travel companies, tour operators and venues.

The following is a high-level summary some of the key points that have arisen from these discussions and my thoughts on them:

A wish to get more of the tourism spend for golf

The bottom line here is that we cannot hope to get more of our share unless we tell our markets that we are here. Discussions with a number of individuals in SA’s regions highlighted the feeling that the Western Cape is spoiling or overly ‘milking’ the international travel market by ‘over-charging’ for golf.

It was said to me that a golf tourist will pay more for a single round of golf in the Western Cape than for a whole four-ball in Gauteng, the Eastern Cape and KZN.

Whatever the truth, or the merits, of this argument there might be (caveat emptor springs to mind); this must surely present an obvious positive aspect for the other regions?

What are perceived to be ‘high’ prices in the Cape can open the door to talk about and present the ‘value’ of golf in SA’s other regions and be used as a platform to further market the attractions, other than golf, that make these regions singular.

However unless we tell this story, then no one will know.

The concern that Gauteng, especially (although there are other regions that feel the same), is missing-out on its fair share of the golf travel market

Essentially this is a soft repeat of point 1, and I am not sure how an international golf traveller or tour operator will know whether to stay in Gauteng (or any other region), as opposed to using it as a through point, if we don’t tell them what we have got to offer?

Chris Bentley (Royal Johannesburg and Kensington’s CEO and an early adopter with both DGT and GV) was a quick to agree with the need to showcase the region as a destination. However, he also pointed out that it would need a collective effort, rather than the initiative of one or two clubs, to generate any meaningful change.

Comments about the lack of support for golf from the tourism bodies in the region

The tourism bodies have their own regional or overall SA tourism package to consider, in marketing the broader region as a whole. These entities are very often parastatal, with the usual issues of inefficiencies coupled with the staffing and resources issues associated with this type of body everywhere in the world.

My analogy is that the tourism spectrum in SA is like an umbrella. This is an umbrella in which golf would represent one single rib in the complete canopy, from beaches to safaris and deep-sea fishing to heritage sites.

A sometime golfer and friend of mine, who is in the tourism industry, believes that if golf gets up off its ‘collective backside’ and starts the ball rolling for itself, then the tourism bodies will help to keep it moving. This is a fair comment and they are certainly not going to pay for the round, caddy and then hit the shots for us as well. This does underline another essential challenge, in that golf is not a team sport.

The truth in this, and the fact that it seems to have sneaked off the golf course and into the business of golf’s management DNA, often becomes very apparent when one tries to get the industry to think and or act collectively.

The $ million question – what do we do?

Market, market, market and then market again! Of course, this will not be easy. This in an industry, which, in many cases, steadfastly refuses to step into the present. It is also one where in too many cases a golf committee will think that a single DPS placement or review in the Compleat Golfer, on GolfVistaSA, or in Estate Living Magazine, will be the club’s marketing done and dusted for the year!

How shallow these waters really are, can further be illustrated through the outcomes when I canvassed various golf clubs and golf estates and asked how they ran their marketing initiatives for golf.

Eleven out of the first 12 had no dedicated marketing budget for their golf course at all. This is quite depressing and is despite the fact that without exception for the estates, the course will be the largest single asset in the development and the most expensive element to run.

How do we do it and what is the message?

The SA based tour operators will certainly market the region, but only within the narrow confines (quite naturally) of their own interests. The same applies to those venues which have gone ‘out to market’ at their own expense, to the international trade shows and fairs, with their product.

There may be some collateral value for ‘you’ and ‘your club’ in other people’s activities, such as the work done on the road every year, at the travel fairs and travel conventions, by Peter Dros from Fancourt or Jeff Clause from St Francis Links. However, this passive approach is a very dangerous foundation on which to build any business marketing strategy!

PR plays a key role in selling golf and the region, and we have a great story to tell. However to be effective PR needs to be a continual and positive narrative stream.

In this context, golf has been very slow in telling its version of a great regional story and to use a local music analogy, when we do, we tend to either hit the side of the drum, or miss it altogether!

The raw content for our region’s golf story is all there and the ‘how’ in essence is simple; do it iteratively. Marketing is something that you do every day. Therefore – every morning when you wake up, be prepared to market.

I was once talking to a client who did not seem to be ‘getting’ this truism. I therefore switched tack and asked if he would be happy if I only cut the golf course’s greens once a year – and all the lights went on!

Pecanwood Country Club’s GM Morne Botha put it succinctly when he described marketing as “the oxygen in the system”.

The ‘what’ is also not too difficult. Apart from the golf-centric elements we have at our disposal – the great golf courses, great weather, great players, great history, etc. we simply have to back golf into the other perennial key tourism driver – game viewing – to have a winning recipe.

From this platform, we can then accentuate all the other plusses, such as how great this region is for a family vacation, the property investment options and the lifestyle. Underlying all of this will be the need to develop a series of specific calls to action.

It might be true that one picture is worth a thousand words, but to someone in the northern hemisphere sitting watching the rain and snow slanting across their back garden, showing the pictures in combination with a solution for how to get here and what to do when they do, will be a much more compelling mix.

If travel and tourism is set to become as important in this region, as it is in the rest of the continent, and golf wants to get its share of the pie, then this is the proverbial 11 th hour – and to modernise Geoffrey Chaucer’s original quote, “it is better (for golf) to be late than never”.

www.thebusinessofgolf.co.za

• Health & Wellness

BY BARBI WALKER

Traditional golf practices have not always been in line with best practices for the environment ─ with excess water consumption and pesticides used to maintain beautiful greens, gasoline-powered equipment, high energy consumption, and general waste, the golf industry has a lot of work to do to reduce its environmental impact.

Since 1955, the Environmental Institute for Golf (EIFG) has been working to provide funding, research, and education that fosters sustainability for golf course management professionals, and the tools necessary to keep the game enjoyable and sustainable. The golf industry as a whole continues to elevate its “green” game through collaboration between golf industry leaders, law makers, and scientists.

COMMUNITIES AND CHARITIES BENEFIT FROM GOLF

“Golf courses account for more than two million acres of green space across the U.S.,” says Steve Mona, the CEO of the World Golf Foundation, administrator of GOLF 20/20. “Arizona’s golf economy is a large contributor to the game’s environmental benefits with nearly 350 golf facilities, 75 percent of them available to the public.”

In 2000, a collaboration of leading U.S. golf organizations formed GOLF 20/20 and published its first annual report showing the financial impact golf has on the U.S. economy. Golf is a $60 billion industry and contributes heavily to the economy, both locally and nationally. In 2004, Arizona’s golf industry provided $3.4 billion in revenues and employed nearly 20,000 people, according to a recent study by Dr. Troy G. Schmitz, Associate Professor at Morrison School of Agribusiness and Resource Management.

GOLF 20/20 is made up of many leading golf organizations, including the PGA Tour, the American Society of Golf Course Architects, the Professional Golfers Association of America and many others, joined together to promote the economic contributions of golf, both through human and environmental contributions to society.

Through this unique collaboration of associations, manufacturers, course owners, and the media, GOLF 20/20 found that the sport provides much-needed green spaces, competition, and outdoor recreation opportunities. By bringing in thousands of visitors to the state specifically for a golf-related activity, golf directly contributes to the vibrancy of our state. The golf industry in Arizona alone adds thousands of jobs. GOLF 20/20 supports the continued development of eco-friendly solutions and scientific research to promote sustainability on the course and off. In 2006, GOLF 20/20 and SRI International, a non-profit, independent research company, published a report which became a template to golf facilities the tools and technology to significantly improve energy conservation, lower costs, and efficiently advance regulatory compliance.

Golf isn’t just a game, it’s a major contributor to the economy, and it is now an important player in the field of sustainability. Sustainability is a significant challenge for golf, says Jonathan Smith of the Golf Environment Organization in Golf’s 20/20 Vision report, but he adds that the challenge is also a great opportunity. Smith says good courses embrace their natural assets, considering the climate, landscape, and location, rather than trying to change them. Without knowing what improvements need to be done, facilities can’t make improvements. Understanding how they use water and energy gives facilities a baseline on identifying where to modify. Once facilities have the data, developing a written plan is crucial. The final challenge to modifying golf facilities’ practices for sustainability is making sure owners, managers, staff, and golfers are aware of and practicing the new standards.

Things golf facilities can do to improve energy management include conducting energy audits, developing and implementing a written sustainability plan, as well as continuing research to improve and maintain energy use both on the course and in the clubhouse. From solar use to watering off-peak, these measures help the environment and reduce costs.

According to the U.S. Environmental Protection Agency (EPA), its Wetlands Division began working with the golf industry in 1995 to find common ground between the environmental community and the golf industry to promote environmental responsibility.

The initiative consists of multiple organizations, including the American Farmland Trust, Golf Course Superintendents Association of America, the National Coalition Against the Misuse of Pesticides, the National Wildlife Federation, the United States Golf Association, and Golf Digest, a leading industry publication. These organizations created a set of Environmental Principles for Golf Courses in the U.S. that is available to the public and is endorsed by the EPA and over 20 organizations.

GOLF 20/20 endorses the “Statement on Sustainability” by the International Golf Federation (IGF), which employs environmental best practices and oversees golf as an Olympic sport.

The focus of the Statement of Sustainability is to support and enhance environmentally responsible and economically viable golf courses, better protecting wildlife and plant species, and more efficiently managing nature’s resources.

“The IGF statement is a major step in unifying essential principles of golf-course sustainability on a worldwide scale,” says Mona. By focusing on sustainable course design, construction, and management local communities can protect wildlife, the habitat, efficiently use natural resources, and provide green spaces while supporting ongoing eco-friendly scientific research. Additionally, water and energy savings can be realized, as well as improvement in water quality, when developers and course managers employ environmental practices. Safer pesticide and herbicide approaches are underway to ensure that groundwater pollution is also reduced.

EIFG believes golf courses are a valuable asset within communities, providing green spaces to be used and enjoyed, and funding to make a positive difference at golf facilities through research, education, and environmental programs. These changes have huge impacts on the U.S. economy, and according to GOLF 20/20, golf’s total impact on the U.S. economy was about $190 billion in 2007.

GOLF GIVES BACK

Despite an economic downturn in 2008, charities across the country continued to benefit from golf. In 2011, $3.9 billion was raised for charities, according to a study released by the National Golf Foundation. A vibrant and healthy community is important for establishing a vibrant and healthy environment.

“Regardless of the economic climate, golf is a key driver of charitable giving in the U.S.,” Mona said in a statement for GOLF 20/20, according to the World Golf Foundation. “As a major focus of the golf industry, working with organizers of philanthropic events helps improve millions of lives.”

GREEN TRAVELERS VALUE GREEN COURSES

In 2006, out-of-state visitors contributed more than $1.9 billion in golf-related tourism and activities to the state of Arizona. Travelers tend to be more savvy and knowledgeable about sustainability ─ according to research, 4 out of 10 U.S. travelers consider the environment when planning trips. Travelers look for destinations that offer green hotels, restaurants, and attractions, according to the Arizona Office of Tourism. Golf is a large part of the attraction for visitors to Arizona.

Water usage and irrigation are important factors for Arizona and governmental policies, as well as the use of pesticides. Although many debates about the environmental impact of golf courses abound, the financial benefit of golf through tourism can’t be dismissed.

Through GOLF 20/20, industry leaders, golfers, and the community can work together to preserve the game of golf, while taking care of the environment as well as the communities golf serves. It’s the responsibility of golf’s industry leaders to care for the environment and continue the sport’s vitality for future generations, says Mona.

SOURCES arizonaguide.com azgia.com gcsaa.org golf2020.com

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• sustainability

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• golf tourism

We are thrilled to officially launch the SATSA Golf Chapter, a new initiative designed to bring together the vibrant community of golf enthusiasts within our membership. This development is a testament to our commitment to diversifying and enriching the services we offer to our members.

Why a Golf Chapter?

Golf tourism is an increasingly significant segment within the global travel and tourism industry, attracting enthusiasts who are passionate about exploring new destinations through the sport. Recognising this, we aim to harness the potential of golf tourism to promote sustainable and high-value experiences across Southern Africa.

The Golf Chapter will serve as a platform for members to connect, share insights, and collaborate on initiatives that leverage golf tourism's unique appeal. Whether you're directly involved in golf tourism or looking to explore its synergies with other tourism sectors, this chapter promises to offer valuable opportunities for networking, learning, and growth.

Virtual Launch Meeting

During our inaugural virtual meeting, we will collaboratively brainstorm the chapter's objectives, structure, activities, and ideas on how you can get involved.

• Date: 23 February 2024
• Time: 10:00 – 11:30

Join the Golf Chapter

The Golf Chapter has now been integrated into our membership system for ease of access. To join, please log into your SATSA profile and update it by selecting the Golf Tourism Chapter option. This is your chance to be part of something special from the outset and to contribute to the shaping of a vibrant community within our association.

Golf Marketing Collateral

Click here   to view the 2023 South Africa Golf Brochure.