wow museum tour

WOW Museum - Room for Illusions

• Interactive museum
• Near Zurich Main Station
• Can be rented as an event location

10% discount with the Zürich Card

• 24 or 72 hours
• Public transportation included
• Free admission to museums
• Over 50 discounts

Just a stone’s throw from Zurich Main Station, visitors to the WOW Museum are immersed in a world of optical and sensory illusions.

At the WOW Museum, you cannot help but be amazed: surprising sensory illusions literally take the ground from under your feet, cause a change in perspective, and make you continually ask yourself if your eyes are playing tricks on you.

Over three floors and 400 square meters (4,300 sq.ft), people of all ages can have plenty of fun. At the same time, the museum conveys much about culture and self- and external image, and also deals with topics such as virtuality and diversity.

The WOW Museum can also be rented as an event location for up to 100 persons.

It is generally recommended to use the online ticket pre-sale to book a specific time slot.

Opening Hours

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Hiltl Dachterrasse

• • • Rooftop Restaurant

Brasserie Lipp

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WOW Museum: Fun for everyone, in a museum of a different kind

Opening hours.

09:00 - 20:00 | Mo,Mi,Do,So 09:00 - 22:00 | Fr,Sa

WOW Museum - Room for Illusions Werdmühlestrasse 10 8001 Zürich Phone  +41 (0)43 244 15 70 wow-museum.ch

Check Availability

WOW Museum Zurich – Room for Illusions Come and be amazed by our rooms full of surprising illusions and new perspectives! A museum with a difference for visitors of all ages. A cultural highlight in the heart of Zurich, just 50m from the main train station.

Welcome to a place full of illusions. Across three floors and more than 400 square metres, you will lose yourself in infinity, stand upside down and wonder about your own perception. Dive into 12 different experience rooms, immerse yourself in lights and lose yourself in patterns. WOW combines fun with learning, culture and virtuality.

Further information available at  wow-museum.ch .

An events venue with the WOW factor

Among other things, the WOW Museum offers a range of attractive and contemporary events. Feel free to send us an enquiry with your desired date, number of guests and individual needs at any time, and of course without any obligation to book. This will allow us to work with you to tailor an exclusive WOW event precisely to your requirements.

General information

Group & pricing information, booking information.

The contents listed here are maintained by the regional / local tourist offices or service providers, which is why Switzerland Tourism can not guarantee the contents.

Availability

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Conference rooms

Rent the wow museum, discover the surroundings.

WOW Museum - Room for Illusions Werdmühlestrasse 10 8001  Zürich Switzerland

Phone  +41 (0)43 244 15 70 [email protected] wow-museum.ch Show Route

WOW Museum - Room for Illusions Werdmühlestrasse 10 8001 Zürich Phone  +41 (0)43 244 15 70 wow-museum.ch Show Route

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WOW Museum Zurich

At the WOW Museum in Zurich, you can experience a fascinating journey through the world of illusions. It is suitable for all age groups. The museum invites you to take part in experiments, fascinating light effects and fun photo opportunities with family, friends or colleagues. Don't forget your smartphone when you visit, as you will be guided through the rooms in a fun way. At various stations in the museum, you can experiment with optical illusions or changing interactive works of art. The WOW Museum also offers various city rallies.

5 Activities

"Regular Tour" WOW City Rally in Zurich

Experience an interactive city walk in Zurich full of "wow moments" with friends or family. Solve illusion challenges and find Willo's secret location.

Duration: 1:30 hours

"Family Tour" WOW City Rally in Zurich

You and the whole family experience an interactive city walk in Zurich full of "wow moments". You will solve seven challenges together.

Duration: 1 hour

"Posing Tour" WOW City Rally in Zurich

Are you an absolute photo lover and do you have like-minded friends? Then the City Rally posing tour through Zurich is just the thing for you.

Duration: 45 minutes

"Shortcut Tour" WOW City Rally in Zurich

As a team, you will experience an extra short interactive city walk in Zurich full of "wow moments". You will solve some illusion challenges together.

"Duo Tour" WOW City Rally in Zurich

In a team of two, you will experience a short interactive city walk in Zurich full of "wow moments". You will solve ten challenges together.

Free cancellation

German, English

English, German

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• 7 Highlights at the Wow Museum Zurich
• The WOW Museum in Zurich offers a world of video games, illusions and digital culture.
• You are directly involved in the digital experiences with your smartphone.
• Interactive stations let you play video games or have virtual reality experiences.
• Fun sensory illusions turn the visit into a fun experience with great photos.
• Interactive artworks are brought to life through movement and visitor interaction.
• The WOW Museum's city rallies are interactive walks through Zurich with various illusion challenges.
• The WOW Museum offers exhibitions, events and workshops with changing themes.
• What awaits you at the WOW Museum

The WOW Museum in Zurich is spread over three floors. On a total of 400 square meters, twelve interactive experience rooms are designed as themed rooms in which you will never cease to be amazed.

There is also a musical mirror labyrinth and a wonder lab where your senses and perceptions are challenged.

You have the opportunity to interact with the exhibits and with other visitors. This creates unforgettable and unique moments with friends or family.

• Visit to the WOW Museum

You can visit the WOW Museum alone, with a group or as part of a guided tour. Using your own smartphone, you will be guided through the museum in a fun way.

What is required here?

• playfulness
• interactivity

• City Rallyes of the WOW Museum

With the City Rallyes, you and your team experience interactive city walks in Zurich full of "wow moments". Together you will solve a number of challenges full of illusions.

Each of you takes on a role:

• WOW Captain: keeps the overview
• WOW Navigator: guides you with GPS through the most beautiful corners of the city
• WOW Model: create pictures

All City Rallyes can be easily combined with a visit to the WOW Museum.

• Opening hours and accessibility of the WOW Museum

The WOW Museum is generally open every day. However, Tuesdays are reserved for school classes.

The WOW Museum is located in a listed historical building and does not have a lift. A ramp for wheelchairs is available at the entrance and exit on request. The main rooms on the first floor are accessible with assistance. There is also a wheelchair-accessible toilet.

Getting to the WOW Museum Zurich

The WOW Museum is located in Zurich, right in the city center. It is easily accessible both by car and by public transport.

• Public transportation

You can easily get to Zurich by public transport. The main train station is only 300 meters away from the WOW Museum. It takes about 5 minutes on foot.

By car, take the A1 to Route 1 in Kreis 9, Zurich. Follow Route 1 and take Sihlquai to Werdmühlestrasse in Kreis 1. There are several parking garages and parking lots in Zurich. The nearest parking garage is the Urania. It is a 3-minute walk away.

the covered Zurich Marriott hotel parking lot is a 15-minute walk away. Walk along the Limmat and cross it at the Walchebrücke bridge. Alternatively, there are parking spaces on both sides of Werdmühlestrasse.

The WOW Museum in Zurich promises an exciting and entertaining experience with optical illusions and interactive exhibits. This is particularly popular with young visitors: In some rooms, there are photo cameras in the WOW Museum that have been mounted to take photos and GIFs from the best angle. You get them directly on your cell phone and can post them immediately on Instagram and co. 😊

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WOW Outdoor City Rally

• New WOWs to discover throughout the city 
• A game against the clock 
• Teambuilding event 
• Different challenges 
• Create cool illusions 
• Short introduction on site  

20% discount with the Zürich Card

• 24 or 72 hours
• Public transportation included
• Free admission to museums
• Over 50 discounts

A unique city tour full of WOW moments. For this interactive tour, the participants simply appoint a WOW Captain and a WOW Navigator, and the fun can begin. Willow the museum gnome will help the participants to navigate, but for the challenges everyone has to activate their own spirit of discovery. Which team will be the fastest to solve the various challenges? And who will find Willow´s secret spot? The game takes you to the most beautiful corners of the city. The regular City Rally takes approximately 90 to 120 minutes. Those who don´t feel like walking much or don´t have too much time on their hands, opt for the 45-minute “Short Cut Tour”.

Time and Duration

Available on the following days, additional information.

Operator: Partner company

Contact & Starting Point

Visiting the Wow Museum in Zurich (Worth It?)

The Wow Museum in the center of Zurich is full of surprising illusions, games, and interactive areas. It is a mixture of science, psychology, and fun that anyone from kids to adults can enjoy. For many visitors to this town, it is one of the most fun things to do in Zurich .

The makers of the museum have worked hard to bring you a whole range of “wow moments” from the moment you enter the museum. From rooms of illusions to the Wonder Lab upstairs, you could spend hours in there.

Since I last took my godson to the Zurich Tram Museum , I don’t think he has had as much fun in a local museum as this!

Table of Contents

Our Experience in the Wow Museum – A Review

We went to the Wow Museum with our nearly 6-year-old godson and were not sure what to expect. You enter the museum through a small maze of mirrors, which gives you a taste of what is to come.

Rooms of Illusions

The main floor of the Wow Museum is filled with a range of visual illusions. Using mirrors and other tricks of your perception, they have managed to build a fun and interactive experience. Some of the fun illusions you will see include losing yourself in infinity, going upside down, questioning your size, and many more.

Some are more impressive and surprising than others. And some require a little patience and extra help to fully understand. However, if you go in there with children, or at least a child-like open mind, you will enjoy most of what you see.

It is a little more challenging with younger kids, especially if they are hyperactive at times. But our godson enjoyed his time exploring and discovering and sometimes was quite shocked at what he found.

There is also a dark room with four different light and sound shows that was also quite impressive. You can see one image at the start of this post. Our godson was also quite taken aback by it. Partly from the show, partly from the open floor with mirrors that made it quite an immersive experience. The only challenge was getting it to start via all the QR codes and your phone, something that could definitely be improved.

The Wonder Lab

Upstairs in the Wonder Lab things get a little more complex and I would say this area is more for adults or older children. There are a few things that young kids can enjoy, but most are too complex or require too much patience.

However, with so many other things to enjoy downstairs on the main floor and basement, this did not bother us. We will come back again when he is a few years older.

There were exhibits and illusions hanging on the wall, as well as a range of panels to explore and games to try. It is a place you could spend a lot of time if you have an interest in illusions. Some people seemed to be in there for hours!

The Hidden World of Willow (Great For Young Kids)

One of the great things they do for kids at the Wow Museum is called “the hidden world of willow”. I actually did not notice it at first, and the museum staff forgot to mention it, but ask when you go.

There are 5 places around the museum where there are tiny rooms and places where a small character Willow (approx 7cm tall) lives. Our godson was actually more excited about that than many of the other exhibits, so maybe your child will be too.

You can also spot Willow throughout the entrance area as they have scattered him about the place, sometimes in some very odd places!

They also have a fun Lego Wall in red (the museum color) which people enjoy playing on at the end. It is right by the cloakroom and kids seemed to spend ages here constructing Lego coming out of the wall, sideways!

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Is The Wow Museum Worth It?

The Wow Museum is worth it if you enjoy science and psychology and are open to learning and thinking during your visit. It is more suited to older children and adults, however, some younger children will still enjoy themselves.

If you have a lot of experience or background in illusions then you won’t find much new here. Some reviews I read online showed people were disappointed but as someone with a technical background, I still enjoyed it. Even though it could have been done better in some areas (more on that below).

The price is certainly not cheap, but this is Zurich and nothing is cheap really. Some other museums might be cheaper, but this is more of an experience than your usual museum, so the price was ok for us.

Here are some quick pros and cons we found overall:

• Lots of visual illusions and fun experiences
• Enough things to keep you busy for 1-2 hours
• A good mix of things for kids and adults
• There could be more space for the number of people (it was not overly crowded though given it was a cold weekend)
• A lot of things need QR code scanning and a phone (not great for non-techy people/older people)
• More explanations could be given at each illusion, sometimes it was confusing and not clear

Overall, I would recommend the Wow Museum for anyone with an interest in science and illusions, but don’t expect it to be on par with a big science museum like Technorama in Winterthur

General information

The following is all the information you need about the Wow Museum in Zurich.

Address: Werdmühlestrasse 10, 8001 Zürich

Getting There

Getting to the Wow Museum in Zurich is quite easy because it is a 10-minute walk from Zurich HB right near Werdmühleplatz . The nearest tram stop is Bahnhofstrasse/HB, but you could also walk from Limmatquai, Central, and Bahnhofquai as well.

If you are driving into Zurich then your best bet is Parkhaus Urania as it is just opposite there. You could also park at Jemoli Parking, which is a 6-minute walk from the museum.

Opening Times

Unlike most other museums in Zurich, the Wow Museum is open on a Monday and closed on a Tuesday. This makes it a great alternative for when all the rest are closed!

Here are the opening times for the Wow Museum, Zurich.

Ticket Prices

The following are the ticket prices for the Wow Museum:

Wow Museum Discounts

The Wow Museum offers limited discounts on tickets. The following are the discounts available:

• KulturLegi: 30%
• Zurich City Card: 10%

There are no discounts offered for the Swiss Travel Pass in the Wow Museum.

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These rooms full of illusions will leave visitors completely confused at what they are perceiving.

• Interactive museum
• Near Zurich Main Station
• Can be rented as an event location

At the WOW Museum, you cannot help but be amazed: surprising sensory illusions literally take the ground from under your feet, cause a change in perspective, and make you continually ask yourself if your eyes are playing tricks on you.

Over three floors and 400 square meters (4,300 sq.ft), people of all ages can have plenty of fun. At the same time, the museum conveys much about culture and self- and external image, and also deals with topics such as virtuality and diversity.

The WOW Museum can also be rented as an event location for up to 100 persons.

It is generally recommended to use the online ticket pre-sale to book a specific time slot.

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• 10% with the Zürich Card

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Home » Activities » Museums » Art Museums

WOW Museum Zürich

• Zürich Region
• Last Updated: 14 Jun 2020
• By Tanya, Founder of Swiss Family Fun

If you buy something through a link here, we may earn a commission. See our disclosure policy . Note that p rices and opening times may change without notice.

We had such a great time at this cool new “museum” that just opened in Zürich in June 2020. It has a bunch of “rooms of illusions” with all sorts of crazy optical illusions and interactive activities. The best part for our family was the photo rooms, where you can capture animated GIFs of you inside weird environments, like the one below. My kids wanted to do this over and over.

People of all ages, from young children to teens to adults, will have fun here. It’s very sensory oriented and doesn’t require much explanation, which means young kids can easily engage and enjoy the experience without understanding what’s really going on. The staff are ready to help and very friendly, giving you special insight on various installations and even doing magic tricks, which was a big hit with my kids. I’d plan for about 90 mins and encourage you to take your time, not hurry through each room.

Getting There

Opening times, tips for your visit, around the museum, you might also like…, pin this for later….

Thanks to WOW Museum for hosting our visit. All opinions expressed here are our own.

It’s best to come by public transportation since the WOW Museum is right in the center of Zürich city next to the main train station.

By public transportation: The museum is very close to Zürich HB, as shown on the map below. If you are coming by tram, the closest tram stops are Bahnhofstrass/HB and Bahnhofquai/HB .

By car: If you are arriving by car, Parkhaus Urania is the closest. It’s a 5 min walk to the museum as shown below.

This new museum is permanent, not a temporary installation. It’s open Wed to Sun at the following times (closed Mon and Tues). 

Mon 10:00 – 20:00 Tues closed Wed 10:00 – 20:00 Thu 10:00 – 20:00 (15% reduced entry fee) Fri 10:00 – 22:00 Sat 9:00 – 22:00 Sun 9:00 – 20:00

Since time slots do sell out, it’s best to book your tickets online. You can enter the museum anytime during your hour time slot. Plan to spend about 60-90 mins in the museum.

In 2023, tickets cost Adult CHF 23, Students CHF 19, Child (6-16) CHF 16, Child (2-5) CHF 5, under 2 free. They offer a family ticket for CHF 73 that includes 2 adults and up to 4 children aged 6 to 16. Discount with Zürich Card. Thursdays are 15% 

At first I thought it was little pricey for a family outing. But honestly, we were fully entertained for almost 2 hours and we had lots of great interactions together, making a lot of great shared memories.

Definitely bring your fully-charged phone. Many room have you scan a QR code to activate a special photo booth, then you can download the photos. The museum provides free Wi-fi, necessary when you are in the underground floors that have poor cell coverage. Older kids will want their phones too because there are lots of fun photo activities throughout the museum. 

When you enter the museum, you get this little card. There are 12 illusion puzzles scattered through the museum. You enter your answers on this card then turn it in at the end for a chance to win a prize. The puzzles are tricky but not impossible. The staff are happy to help you answer them because it’s just for fun, not to drive you crazy.

If you are bringing a stroller, but you’ll need to leave it in the coat room as some of the rooms and corridors are narrow and there are stairs. 

They have lockers with a key in the coat room. I recommend storing as much of your stuff as possible so you can be mostly hands-free during your visit and be able to more freely interact with the exhibits.

The museum does not have a cafe, but there are lots of restaurants and fast food options in the vicinity, especially in the train station.

Most of the rooms are so multi-dimensional that a flat photo doesn’t capture at all what it feels like. But I’ll try my best. Some of the photo booths do animated GIFs that capture the illusion better than a pic. So definitely choose the GIF option when using the photo booths. We could have done this all day. The kids kept chanting: “Again! Again! Again!”

Some of the rooms have funny shapes and mirrors that distort proportions. We took a lot of pics in these trying to capture the feeling but it’s much much weirder than it looks in the pics.

This was one of our favorite rooms. The big green wall on the right is actually the floor. You can activate the photo booth and do crazy poses, then download your pics.

Our other favorite room was the “intersteller” infinity space room. You just have experience it! It looks and feels like you are floating in space – loved loved loved it! On the right, my kids had fun doing spider hands in the kaleidoscope.

There are lots of clever visual tricks like this ladder that looks like it goes into pool. My son wasn’t sure he could step on it.

My kids were obsessed with this lego wall and insisted on writing our blog name on it.

Mirror tricks in many rooms.

There’s a tiny elf named Willow that lives at the museum and if you look closely you can see his footprints, tiny office and other evidence hidden around the museum. This is a fun extra for little kids.

Upstairs you’ll find the “lab” where there are some hands-on activities and smaller visual illusions that aren’t completely immersive like other rooms.

We really bonded as a family during our visit, always my goal for a family outing. I hope you enjoy it.

Our Rainy Day Guide for Zürich kids

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Kids 2-5 now pay 5 CHF entrance fee. Plus updated open times:

Mo 10 – 20 Di geschlossen Mi 10 – 20 Do 10 – 20 (15% reduced entry fee) Fr 10 – 22 Sa 09 – 22 So 09 – 20

Thanks for the info. I’ve updated the post accordingly.

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The WOW Museum

We Love Illusions!

Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly vision, are deceived by certain stimuli in a way that goes beyond our expectations or our logical understanding of reality. Examples include optical and acoustic illusions. In short: sensory perceptions that deceive us. The WOW Museum is a lively and dynamic space that combines art, science and technology. Unique and immersive experiences are created. Thanks to our central location near Marienplatz in Munich, you can easily integrate a visit at WOW Museum on your city trip. On two floors, in 16 theme rooms and the Wonder Lab, we offer a variety of installations. Visitors' perceptions and senses are challenged. From optical illusions and fascinating lighting effects to interactive works of art, the museum offers a wide range of experiences that inspire curiosity.

Edutainment for everyone

A key aspect of the WOW Museum is promoting collaborative experiences. Our guests are encouraged to interact with the exhibits and create their own illusions. This interactive component not only boosts creativity and experimentation, but also allows you to create unique and memorable moments that can be shared with friends, family, or colleagues. The museum serves as a platform for personal discovery and for collaborative experiences across all age groups. We offer the opportunity to explore the museum with your own smartphone or tablet in order to discover, document and share it easily. Not enough yet? In Zurich, we also offer a city walk beyond the limits of museum spaces with the City Rally. Explore new perspectives of Zurich's old town on your smartphone, where illusions can be experienced in a fun and outdoorsy way. The idea for the museum was born from the desire to create a place in city centers that combine fun, learning, culture.. The vision was to make edutainment accessible to everyone. In collaboration with the agency Aroma, the WOW Museum finally became a reality, so that it opened its doors to visitors in 2020. In summer 2024, we will go one step further and open the second WOW Museum in the heart of Munich.

“The WOW Museum aims to be a unique place of inspiration and creative development that takes people of all ages into the fascinating world of illusion.”

How it all began..., the wow idea.

Inspired by a world tour with their children, Vanessa and Matthias Kammermann came up with the idea of opening a museum in Zurich dedicated to optical illusions.

The WOW Concept

From the initial idea to the fully developed plan: Vanessa and Matthias, with great passion and the support of their partners, gradually brought the WOW Museum into existence.

Originally scheduled for 1st April, COVID-19 delayed the opening of the first WOW Museum until 10th June. Despite challenges, the museum in Zurich eventually opened its doors and welcomed its first visitors.

WOW City Rally

The WOW City Rally, created as a result of high demand, expanded the museum experience in Zurich in 2021. In summer 2022, the first rally took place, which now includes five tours through Zurich's enchanted old town for various target groups.

WOW-Moments

By 2022, with more than 200,000 visitors and six awards, the museum has consolidated its status as a cultural highlight and center of creative development. Reason to pluck up the courage in 2023 and go further...

The successful development of the concept will result in the opening of a second location in the heart of Munich, not far from Marienplatz, at the end of June 2024. It offers further illusions, new spaces and art that deceives the senses.

The WOW team

These are the faces behind the WOW Museum.

Her vision and entrepreneurial spirit is the driving forces behind the WOW Museum!

Brings stability to the WOW team with his passion for illusions and creative spirit.

Debby is the person who manages the museum proactively and purposefully.

Sophie manages the Munich Museum with a sense of order and brings a breath of fresh air to both locations with her knowledge and creative approach.

Every day, she uses empathy and ingenuity to ensure that the team works together harmoniously and with motivation.

Illusion expert in Zurich, inspires every guest on her guided tours with her extensive knowledge.

Noa is at the forefront of creativity and creates the social media content that shapes the museum's digital presence.

As the team's haven of peace, Carina carefully takes care of guests and employees, making her an indispensable pillar of the museum.

Aurora kümmert sich mit gewissenhafter Präzision um alle Anliegen unserer Besucher:innen.

With her clear vision, Nathalie ensures the well-being of our guests and ensures that every visit is unique.

With her reserved and organized manner, Mia supports the team behind the scenes and makes a decisive contribution to the smooth process.

Thanks to her drive and determination, mira is an indispensable member of the wow museum team in munich., as a techie wherever a helping hand is needed., duygu ist unser münchner powerpaket mit so vielfältigen talenten wie unser kaleidoskop spiegelungen hat., unsere partner.

Referenzen / Kunden

What sets us apart

We love what we do and we love WOW. That is why it is important to us to pass on this passion to all our guests.

The WOW Museum

We Love Illusions!

Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly our vision, are deceived by certain stimuli in a way that goes beyond our expectations or our logical understanding of reality. Examples include optical and auditory illusions or sensory perceptions that deceive us. The WOW Museum in Zurich is a vibrant and dynamic space that combines art, science, and technology to create unique and immersive experiences. Thanks to our central location near Zurich's main train station, it attracts visitors from all over the world. Across three floors, in twelve theme rooms and the Wonder Lab, we offer a variety of installations designed to challenge the perception and senses of visitors. From optical illusions to fascinating light effects and interactive artworks that come to life through movement and interaction of the visitors, the museum offers a wide range of experiences that spark curiosity and stimulate thought.

Edutainment for Everyone

A key aspect of the WOW Museum is the promotion of communal experience. Our guests are encouraged to interact with the exhibits, thereby creating their own illusions. This interactive component not only fosters creativity and experimentation but also enables the creation of unique and unforgettable moments that can be shared with friends, family, or colleagues. The museum serves not just as a platform for personal discovery, but also for communal interaction and the exchange of experiences across all age groups. Additionally, we offer the opportunity to explore the museum with your own smartphone or tablet, allowing for innovative ways to discover, document, and share. Still not enough? In Zurich, we also offer a City Rally, a city walk that goes beyond the museum's walls. Explore new perspectives of Zurich's Old Town on your smartphone, where illusions become a playful experience.The idea for the museum arose from the desire to create a place in the city center that combines fun, learning, culture, and immersive art. The vision was to make edutainment accessible to everyone. In collaboration with the Aroma agency, the WOW Museum finally became a reality, opening its doors to visitors in 2020. In the summer of 2024, we're taking a step further and planning to open a new museum in the heart of Munich.

The WOW Museum is intended to be a unique place of inspiration and creative development that takes people of all ages into the fascinating world of illusions.

How it all began..., the wow idea.

Inspired by a world tour with their children, Vanessa and Matthias Kammermann came up with the idea of opening a museum in Zurich dedicated to optical illusions.

The WOW Concept

From the initial idea to the fully developed plan: Vanessa and Matthias, with great passion and the support of their partners, gradually brought the WOW Museum into existence.

Originally scheduled for 1st April, COVID-19 delayed the opening of the first WOW Museum until 10th June. Despite challenges, the museum in Zurich eventually opened its doors and welcomed its first visitors.

WOW City Rally

The WOW City Rally, created in response to high demand, expanded the museum experience in 2021. The first rally took place in the summer of 2022 and now includes five tours catering to different audiences.

WOW-Moments

By 2022, the museum had solidified its status as a cultural highlight and a centre for creative exploration, with over 200,000 visitors and six awards. This success encouraged the founders to consider further expansion in 2023.

The successful evolution of the concept will culminate in the opening of a second location in the heart of Munich, close to Marienplatz, at the end of June 2024. This new venue will offer additional illusions, new spaces, and art that deceives the senses.

The WOW team

These are the faces behind the WOW Museum.

Our partners

References / Customers

What sets us apart

We love what we do and we love WOW. That is why it is important to us to pass on this passion to all our guests and create an unforgettable experience.