2022 overseas chinese tourism and culture week

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2022 China Tourism and Culture Week opens in Beijing

A launch ceremony for 2022 China Tourism and Culture Week is held on Sept 6 in Beijing. The global event will offer audiences worldwide a series of online and offline art exhibits, video shows, lectures and forums to get them acquainted with Chinese culture and tourism. [Photo provided to chinadaily.com.cn]

A launch ceremony for 2022  China Tourism and Culture Week  was held on Sept 6 in Beijing, officially starting a global event which runs until the end of this month.

During the event, overseas Chinese culture centers and tourism offices along with international branches of people.com.cn  will host a series of online and offline art exhibits, video shows, lectures, and forums, centered on five thematic parts -- intangible cultural heritage and poverty reduction, revitalization of rural China, urban development, Yellow River culture, and tourism and culture along the Silk Road.

The aim of staging this global project is “to showcase a real, beautiful China -- its latest innovation, progress and achievement in tourism and cultural sectors, its rich tourism products and services, as well as its initiatives to promote international exchange and cooperation between China and the rest of the world”, said Hu Heping, culture and tourism minister, in a keynote speech at the launch ceremony.

An online learning platform for Chinese Tourism courses ( https://course.chinaculture.org/ ) developed by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism for tourism agencies and tour guides worldwide was unveiled during the ceremony.

Initiated in 2016 and co-sponsored by the Bureau of International Exchange and Cooperation and the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, and people.com.cn, the annual overseas tourism and culture week is widely recognized as a key vehicle to promote Chinese culture and tourism worldwide.

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2022 China Tourism and Culture Week kicks off in Beijing

The launching ceremony of the 2022 China Tourism and Culture Week was held in Beijing on Sept. 6, 2022.

Hu Heping, Minister of China's Ministry of Culture and Tourism (MCT) attended the ceremony and delivered a speech. Tuo Zhen, President of the People's Daily and Chen Zhi, a member of the editorial board of People's Daily and editor-in-chief of People's Daily Overseas Edition, also attended the ceremony.

The launching ceremony of the 2022 China Tourism and Culture Week is held in Beijing on Sept. 6, 2022. (People's Daily Online/Yu Kai)

The 2022 China Tourism and Culture Week has five themes, including "poverty reduction through promotion of intangible cultural heritage," "rural revitalization," "urban construction," "the Yellow River culture," and "culture and tourism along the Silk Road."

Activities such as themed exhibitions, video exhibitions, seminars and exchange activities, are scheduled to be held online and offline for overseas participants of the event.

By telling stories about the protection and inheritance of excellent traditional culture, poverty reduction and rural revitalization through the promotion of culture and tourism, and innovation-driven development of China, the event aims to showcase the achievements China has made in developing socialism with Chinese characteristics in the new era, and make Chinese experiences, solutions and wisdom benefit all mankind, Hu said in the speech delivered at the ceremony.

Hu Heping (third from left), Minister of China's Ministry of Culture and Tourism (MCT), Tuo Zhen (third from right), President of People's Daily and Chen Zhi (second from left), a member of the editorial board of People's Daily and editor-in-chief of People's Daily Overseas Edition, attend the ceremony of the 2022 China Tourism and Culture Week. (People's Daily Online/Xu Zheng)

During the ceremony, a session of interaction was held between the main venue of the ceremony in Beijing and the ceremony's nine parallel session venues located in: Guiyang city in southwest China's Guizhou Province, Ganzhou city in east China's Jiangxi Province, Hangzhou city in east China's Zhejiang Province, Zhengzhou city in central China's Henan Province, Xi'an city in northwest China's Shaanxi Province, the China National Tourist Office in Frankfurt, Germany, the China Culture Center in Tokyo, Japan, and People's Daily Online subsidiary companies in Japan and South Korea.

International guests attending the ceremony via video link sent their congratulatory messages to the opening of the culture and tourism week. A multilingual learning platform featuring tourism in China was also released during the ceremony.

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2022 China Tourism and Culture Week officially kicked off in Beijing

On September 6, 2022 China Tourism and Culture Week launching ceremony kicked off in Beijing. Jointly organized by the Bureau of International Exchange and Cooperation, Department of Intangible Cultural Heritage, Ministry of Culture and Tourism and People's Daily Online, there are five thematic topics of this year including "City Constructions”, “Intangible Cultural Heritage for Poverty Reduction”, “Yellow River Culture”, “The Silk Road" and “Rural Revitalization”.

Through vividly presenting Chinese stories relating to conservation of excellent traditional culture, efforts contributed to rural revitalization and great achievements of socialism with Chinese characteristics in the new era, it is necessary to let the Chinese experience, Chinese solutions and Chinese wisdom contained therein better reach the world and benefit all mankind. The Ministry of Culture and Tourism will take this event as an opportunity to strengthen cultural and tourism exchanges and cooperation with other countries around the world, to transcend civilizational barriers with cultural exchanges, conquer civilizational conflicts with mutual appreciation, remove civilizational superiority with civilizational coexistence, and promote the building of a community of human destiny.

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• 2022 China Tourism and Culture Week opens in Beijing
• A launch ceremony for 2022 China Tourism and Culture Week was held on Sept 6 in Beijing, officially starting a global event which runs until the end of this month.

During the event, overseas Chinese culture centers and tourism offices along with international branches of people.com.cn will host a series of online and offline art exhibits, video shows, lectures, and forums, centered on five thematic parts -- intangible cultural heritage and poverty reduction, revitalization of rural China, urban development, Yellow River culture, and tourism and culture along the Silk Road.

The aim of staging this global project is "to showcase a real, beautiful China -- its latest innovation, progress and achievement in tourism and cultural sectors, its rich tourism products and services, as well as its initiatives to promote international exchange and cooperation between China and the rest of the world", said Hu Heping, culture and tourism minister, in a keynote speech at the launch ceremony.

An online learning platform for Chinese Tourism courses (https://course.chinaculture.org/) developed by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism for tourism agencies and tour guides worldwide was unveiled during the ceremony.

Initiated in 2016 and co-sponsored by the Bureau of International Exchange and Cooperation and the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, and people.com.cn, the annual overseas tourism and culture week is widely recognized as a key vehicle to promote Chinese culture and tourism worldwide.

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2022 China Tourism and Culture Week kicks off in Beijing

A launch ceremony for 2022 China Tourism and Culture Week was held recently in Beijing, officially starting a global event which runs until the end of this month. During the event, overseas Chinese culture centers and tourism offices along with international branches of people.com.cn will host a series of online and offline art exhibits, video shows, lectures, and forums, centered on five thematic parts -- intangible cultural heritage and poverty reduction, revitalization of rural China, urban development, Yellow River culture, and tourism and culture along the Silk Road.

An online learning platform for Chinese Tourism courses (https://course.chinaculture.org/) developed by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism for tourism agencies and tour guides worldwide was unveiled during the ceremony.

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China Tourism and Culture Week Overseas

China Tourism and Culture Week global event, founded in 2016 and developed from the former China Cultural Week, is an important event directed by the Ministry of Culture and Tourism and jointly organized by overseas China Cultural Centers and China National Tourist Offices (hereinafter referred to as Culture Centers and Tourist Offices) in the middle of each year.

2022 China Tourism and Culture Week Introduction

China Tourism and Culture Week focuses on spreading Chinese culture and promoting Chinese tourism. Every year, it focuses on a specific theme, elaborately designs the form and content of activities, and intensively launches high-level activities for people overseas. In September 2022under the unified deployment of the Ministry of Culture and Tourism, 56Culture Centers and Tourist Offices organized China Tourism and Culture Week activities in 40 countries, giving full play to the flexible power of culture and tourism. The activities center on five thematic parts: intangible cultural heritage and poverty alleviation, revitalization of rural China, urban construction, Yellow River culture, and tourism and culture along the Silk Road. They help to elaborate the New Development Philosophy, Global Development Initiative, and the concept of a community of shared future for all humankind, demonstrating the fruitful achievements of the protection and inheritance of excellent traditional Chinese culture, telling wonderful stories of culture and tourism in helping poverty alleviation and rural revitalization, and showcasing the outstanding achievements made by the Chinese people under the leadership of the Communist Party of China.

China Tourism and Culture Week Overseas: Innovations and Highlights

The 2022 China Tourism and Culture Week Overseas global event actively responds to the recent and rapid development of the internet and new media communication and closely follows the trend of mobilization, socialization, and visualization in international communication, meticulously designing and producing short videos related to the themes of culture and tourism. China tourism courses are released online and posted on Facebook, Twitter, YouTube, TikTok Instagram, Line, and other global or regional new media platforms that are widely accepted by overseas audiences, especially by Generation Z. Empowered by new media and through the combination of online and offline approaches, the event has helped to build a global communication patter and was widely praised by the worldwide public, especially the young generation, receiving 100 million online views during the event. It has become a powerful tool for strengthening international communication power.

China Tourism and Culture Week Overseas: Social Impacts

China Tourism and Culture Week has attracted active attention and wide recognition from the global audience through vivid stories and practices. The Beautiful China painting competition organized by the China Cultural Center in Yangon drew the attention of many local people, and the Facebook account of the Yangon Chinese Cultural Center for this activity alone received nearly 250,000 views.

The special live broadcasting organized by the China Cultural Center in Laos showcased the development achievements of contemporary China to the local people, which triggered a frenzy, and the interactive data was "top stream" in Laos.

Governments at all levels, cultural and tourism organizations friendly personnel, and scholars from all walks of life from Greece, Mongolia, and the United Kingdom participated in the themed activities organized by the culture centers and tourism offices.

Boris Svetlov, former Minister of Culture of Belarus, said "Chinese culture, Chinese wisdom, and the initiative to jointly build The Belt and Road are China's great contributions to the world, making people of all countries more deeply aware of the great significance of promoting the building of a community with a shared future for all humankind."

2022 Overseas Chinese Town Culture and Tourism Festival Kicks Off with 300+ Themed Events to be Held

• This year's festival will have events throughout the summer and autumn in more than 100 Chinese cities and towns

SHENZHEN, China , July 14, 2022 /PRNewswire/ -- Against the backdrop of sustained improvement in controlling the pandemic and the orderly recovery of tourism, the Overseas Chinese Town Group (OCT Group), one of China's culture and tourism organizations, launched its annual culture and tourism festival on June 24 th .

A large panoramic and ecological cultural tourism festival created by OCT Group and the first such event spanning several months founded by a single organization, with a vast lineup of scheduled activities taking place in multiple locations, the OCT Culture and Tourism Festival, now in its fifth year, has become a landmark event in China's cultural and tourism market.

This year's festival will have events throughout the summer and autumn in more than 100 Chinese cities and towns on the premise of the continued effectiveness of current pandemic prevention and control measures. A total of 300+ themed events will take place throughout the festival, and more than 1,000 products will be available for sale at favorable prices.

Interest in cultural events and tourism is expected to grow during the summer period. A mix of rural, urban and patriotism-themed events as well as ones that highlight China's intangible cultural heritage have been scheduled to take place at theme parks, scenic spots, entertainment complexes, resorts and hotels operated by OCT Group. A lineup of comprehensive and customized tourism packages including food, accommodation, travel, shopping and entertainment will be on offer to meet the diversified preferences of visitors. The wide range of musical, cultural, culinary and fashion choices assures that the preferences of all visitors will be met.

Huacheng Tourism, a compressive tourism E-commerce platform owned by OCT Group, has planned to release several travel products and packages with various discounts. It will also upgrade and roll out the OCT Membership Mini-Program available on WeChat, which allows visitors to redeem points for obtaining exclusive privileges, as well as gain access to discounts on tickets to cultural events and creative peripheral products.

In a move to revive enthusiasm for travel following the outbreak of the COVID-19 pandemic in 2020, OCT Group has leveraged the festival to create new demand with innovation-driven products and services. The group has partnered with businesses and organizations across the entire tourism industry chain in a move to support the resumption of production and the return to work. OCT Group's efforts have done much to boost confidence in the sector and help in the recovery of the tourism market. More than 2,300 cultural and tourism products and 900 themed events were rolled out during the 2020 and 2021 festivals, drawing 85 million visitors.

First launched in 2018, the festivals have been crucial in maintaining the tourism sector during the worst of the pandemic as well as in reviving the sector as we move beyond it. OCT Group has been a critically important player in carrying out the social and economic responsibilities of cultural and tourism organizations by continuously strengthening the supply of quality products, creating festival events that meet the changing expectations of attendees, and generally taking actions that increase the enjoyment experienced by all visitors to the extraordinary lineup of events.

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2022 Overseas "China Tourism and Culture Week" Global Linkage - Enjoy "Beautiful China" and Share "Poems and Far Places"

Visitors visited the opening ceremony of the "China Tourism Culture Week" and "Xiujia World, Magnificent Guangxi" photo exhibition held by the Chinese Cultural Center in Berlin, Germany

The "Mid-Autumn Festival Palace Cultural and Creative Handicraft Workshop" event held by the Chinese Cultural Center in Paris, France

Danish guests attending the Yellow River-themed event enjoyed the Northwest cuisine at the Chinese Cultural Center in Copenhagen

Latvian martial arts enthusiasts who participated in the online Taijiquan training course practiced martial arts seriously

Let China's experience, China's solutions, and China's wisdom go to the world better

The 2022 Overseas "China Tourism and Culture Week" highlights the five thematic sections of "Intangible Cultural Heritage Poverty Alleviation", "Rural Revitalization", "Urban Construction", "Yellow River Culture" and "Silk Road Cultural Tourism", and fully demonstrates the great achievements of the construction of socialism with Chinese characteristics in the new era by telling vivid stories of the protection and inheritance of excellent traditional Chinese culture, culture and tourism to help poverty alleviation and rural revitalization, and the innovative development of contemporary China, so that the Chinese experience, Chinese solutions and Chinese wisdom contained in it can better go to the world and benefit all mankind.

Among them, the "Intangible Cultural Heritage Poverty Alleviation" section presents China's vivid practice and useful experience in poverty alleviation through intangible cultural heritage through the "Intangible Cultural Heritage Makes Life Better" - Intangible Cultural Heritage Poverty Reduction Thematic Digital Exhibition, and selected pictures and short videos highlight the vitality of China's intangible cultural heritage "seeing people, seeing things and seeing life". The "Rural Revitalization" section shows the changes and development achievements of representative Chinese rural areas, and shows the unremitting efforts of Chinese people to build happy homes and let future generations "see the mountains, see the water, and remember the homesickness"; The "Urban Construction" section tells the humanistic stories of 9 small and medium-sized cities through the "City and Affairs" series of short videos, inviting the audience to follow foreign anchors on on-site visits and experience the Chinese urban style with both historical depth and modern vitality. The "Yellow River Culture" section focuses on promoting the beautiful natural scenery and colorful cultural and tourism resources of the Yellow River flowing through the region, telling the "Yellow River Story" and sharing the beauty of the Yellow River; The "Silk Road Cultural Tourism" section focuses on the excellent cultural and tourism resources of the regions along the Silk Road.

These carefully designed and carefully selected digital resources are centrally launched by the centers and tourism offices on the official websites of the institutions and social media accounts such as "Facebook", "Youtu" and "Shadowframe", and meet the local people "in the cloud". The wonderful projects outline a real and vivid picture of nature and humanities in contemporary China, presenting China's cultural and tourism image in an all-round and three-dimensional manner, as well as the efforts and achievements in construction and development in recent years, which have won the great attention of overseas people, and China's situation in the protection and innovative development of traditional culture, cultural tourism empowerment and poverty alleviation is particularly recognized by everyone.

At the offline sharing event "Telling the Story of China's Rural Revitalization and Urban Construction" hosted by the Singapore Chinese Cultural Centre and the China Tourism Office in Singapore, in addition to the theme video carefully edited by the center to tell the story of China's rural revitalization and urban construction, Li Hongqiong, Deputy Director of the Singapore Chinese Cultural Centre, and Gao Xiaoxing, Senior Librarian of the National Library of Singapore, also gave speeches on "China's rural revitalization strategy and urban construction development since China's reform and opening up, especially since the 18th National Congress of the Communist Party of China". Walk into the National Library of Singapore Chinese Collections: China's Rural Revitalization and Singapore's Urban Stories". The participants expressed their admiration for China's great achievements in rural revitalization and poverty alleviation, and fully affirmed the role of culture and tourism in rural revitalization and urban development. Lin Qili, chairman of Singapore's Golden Airlines International Group, said that the changes in China's countryside are exciting, and he hopes to take more Singaporean children to China's countryside in the future to experience different natural scenery and rich history and culture. The Berlin Chinese Cultural Center invited nearly 30 members of the Ludwigsfeld German Chinese Friendship Association to the center to participate in the offline cultural salon with the theme of "'Rural Revitalization' Brings Happy Life". Through four short films reflecting China's rural construction and special lectures, such as "Yucun - Future Village" and "Fishing Song Tenglang White Horse Lake", the event introduced to the guests the concept of harmonious coexistence between man and nature of "lucid waters and lush mountains are golden mountains and silver mountains", as well as the win-win road to achieve culture, ecological protection and improvement of people's livelihood in the modern development of China's rural areas. Grushka, chairman of the Friendship Association, said that he himself visited a rural village near Zhangjiajie in Hunan Province in 2014, and the film presented the real situation of China's new rural development, and he wanted to praise the world-renowned achievements of China, a populous country, in poverty reduction.

With online and offline efforts, the "China Tourism Culture Week" presents a colorful look

In this year's "China Tourism and Culture Week", overseas Chinese cultural centers and tourism offices have made joint efforts online and offline, innovated planning, enhanced interaction, further enriched communication channels, promoted content integration, expanded audience, and shared "beautiful China" with local people.

Based on the characteristics of online communication, each center and tourism office give full play to the advantages of the new media matrix, and formulate the optimal release schedule and plan according to the content adaptability and delivery rules of different platforms according to the preferences and needs of local people, and have achieved outstanding results. According to statistics, the Yangon Chinese Cultural Center held a total of 28 online activities, posted 469 posts, and covered 2103672 people during the "China Tourism and Culture Week". The "China Tourism Culture Week" activities released by the Tourism Office of China in New Delhi on social platforms covered more than 8.8 million. The "China Tourism and Culture Week" Laos special live broadcast event held by the Laos Chinese Cultural Center was called the "top stream" in Laos for the interactive data of the day. The vivid introduction of the host, the old and the English, the broadcast of various theme videos, and the original video "China in the Eyes of Laotos" specially produced by the center have left a deep impression on Lao netizens, and the beautiful international big city, modern high-speed rail, novel tourism experience, and special guests draw awards for everyone from time to time, continue to cause an upsurge in the live broadcast room.

In addition, "China Tourism Culture Week" launched the "China Tourism Course" multilingual learning platform to the world this year. Once the free course with a novel form and full of dry goods was launched, it attracted many tourism practitioners and "experts" who love travel from many countries to sign up.

In addition to online activities, this year, each center and tourism office held a number of offline activities according to the actual situation and local characteristics. The "2022 China Taijiquan Online Training Course" jointly organized by the Riga Chinese Cultural Center and the Economic and Commercial Office of the Chinese Embassy in Latvia, Henan University of Technology and the Latvian Sports and Martial Arts Association not only further improved the level of Latvian taijiquan, but also made this year's "China Tourism and Culture Week" more colorful. The Athens Chinese Cultural Center, the Municipal Government of Horagios and the Hellenic Chinese Association held the "Sino-Greek Cultural Exchange Messengers" activity, and cooperated with Athens International Airport, three Confucius Institutes in Greece and other institutions to launch a Chinese photo tour exhibition with the themes of "Great Beauty of China" and "World Heritage in China", which was widely recognized by all walks of life in Greece. The Chinese Cultural Center in Paris held the "Dance in Paris" - Sino-French breakdance performance exchange meeting, inviting athletes from the breakdance foreign training team of the Chinese Sports Dance Federation and the breakdancers of the French national team to compete on the same stage in France in preparation for the 2024 Paris Olympic Games. In addition, the "Tiangong Dialogue and Cultural Center Open Day" and "2022 World Fitness Qigong Day Rabat Branch Venue" organized by the Rabat Chinese Cultural Center, the "Sichuan Giant Panda Cultural Tourism Photo Exhibition" and "China Film Festival Screening Month" held by the Chinese Cultural Center in Brussels, the "Cultural Journey - My Chinese Story" organized by the Chinese Tourism Office in Rome, the Italian Chinese Tourism Promotion Association and the Italian Chinese Exchange and Development Center for Italian people, A series of offline activities, such as the opening ceremony of the 2022 China Tourism Culture Week in Thailand jointly organized by the China Cultural Center in Bangkok and the award ceremony of the "Find Travel Masters" collection activity, greatly enriched the connotation of the "China Tourism Culture Week".

Each center and tourism office also gave full play to its resource advantages and combined the "China Tourism Culture Week" activities with their respective brand activities and well-known local activities, which has achieved twice the result with half the effort. For example, the Chinese Cultural Center in Paris took the "Teaching Open Day" as an opportunity to hold two video screenings with the theme of "China Tourism and Culture Week". Combined with the cultural brand built over the years - "Chinese Culture Experience Class", the Chinese Cultural Center Berlin has designed a knowledgeable and interesting "Chinese Culture Journey" experience activity for teachers and students of the Chinese elective class from the Ehrunfried Walter von Cheinhaus High School in Dresden, Germany. The Cairo Chinese Cultural Center also brought the relevant content of "China Tourism and Culture Week" to the "Badr University Chinese Culture Week" in Egypt in October.

It is worth mentioning that this year's "China Tourism and Culture Week" coincides with the Mid-Autumn Festival Traditional Festival, and a series of cultural activities with Mid-Autumn Festival characteristics have enhanced the understanding of traditional Chinese culture in various countries: the Chinese Cultural Centre in Kuala Lumpur launched the workshop "The End of the World at this time, Mid-Autumn Festival Art Fun"; Malta Chinese Cultural Centre held the offline activity "Cloud Tour China - Enjoy Mid-Autumn Festival"; "2022 China Tourism Culture Week - Copenhagen Yaji Inviting Moon" was held on the night of the Mid-Autumn Festival on the banks of the Copenhagen River in Denmark; The Benin Chinese Cultural Center planned and held the "The End of the World - Mid-Autumn Festival Lantern Festival and Food Appreciation" activity; The Cultural Group of the Chinese Embassy in Ireland supported Google Ireland to hold Mid-Autumn Festival celebrations; The Sydney Chinese Cultural Centre held "Flowers and Full Moon - Mid-Autumn Festival Chamber Concert" offline, and launched the special activity "The End of the World - Mid-Autumn Festival and Chengdu Appointment" online...

The effect is becoming more and more significant, and it is gaining momentum for future cultural and tourism cooperation

When the 2022 overseas "China Tourism Culture Week" was launched, it was highly recognized by many overseas guests. Garibaldi, director of the Italian National Tourism Administration, said that although the new crown pneumonia epidemic has temporarily interrupted the flow of tourists between the two countries, the holding of the overseas "China Tourism Culture Week" in 2022 will help promote post-epidemic personnel exchanges and promote friendly exchanges. Shuo Ilmann, chairman of the German-Chinese Friendship Association in Hanau, Germany, said that the "China Tourism and Culture Week" will play an important role as a bridge for the development of cultural relations between China and Germany. Diane Van Camb, CEO of the China Exchange Centre in Bristol and the West of England, believes that the "China Tourism Culture Week" is a wonderful way to share the beauty and city life experience of various parts of China with the British public.

With the deepening of the activities, the wonderful projects have continuously aroused the attention of various countries and received enthusiastic feedback from the local people. When the "China Tourism Culture Week" was opened at the Nigerian Chinese Cultural Center, Patthea, Director of the Department of Domestic Tourism Development of the Ministry of Information and Culture of Nigeria, said that the holding of the "China Tourism Culture Week" will play a good role in promoting the learning and exchanges of relevant industry people, so that more Nigerians can visit "Beautiful China" without leaving home.

Some Spanish netizens commented after watching the "Culture Shaanxi" video launched by the Chinese Cultural Center in Madrid and the China Tourism Office in Madrid: "The beauty of capital letters! I can see the people's cherishment of cultural heritage and respect for their predecessors. Georgina Igras, vice president of the Zhihua Lecture Hall, a Spanish non-governmental think tank and former China correspondent of EFE, expressed her sincere admiration for China's poverty alleviation achievements by giving full play to the wisdom and spirit of solidarity in adapting measures to local conditions. Rafal Kascal, President of the West-China Tourism Association, spoke highly of the "China Tourism Course", saying that the online course is comprehensive and immediate, providing a good opportunity for professionals interested in the Chinese tourism market for further study.

On September 16, Ulaanbaatar Chinese Cultural Center held the 2022 "Overseas China Tourism Culture Week" "Chubb Walks Hand in Hand to Activate Poems and Distant Places" China-Mongolia Tourism Seminar. President of the Mongolian Tourism Association, De Gantmur, put forward earnest hopes and suggestions for tourism exchanges and cooperation between Mongolia and China after the epidemic. De Nkhgizhigrad, Associate Professor of Tourism at the National University of Mongolia, made an in-depth analysis of the current situation of Mongolia-China tourism exchanges and cooperation, and put forward suggestions on policies to promote the in-depth development of tourism exchanges between Mongolia and China. Chen Shuang, Cultural Counsellor of the Chinese Embassy in Mongolia and Director of the Ulaanbaatar Chinese Cultural Center, expressed the hope that the seminar will inject new impetus into the recovery and revitalization of China-Mongolia tourism and help the sustainable development of China-Mongolia tourism exchanges and cooperation.

On September 17th, the "China Tourism Culture Week" lecture "A hundred stories are better than a sight: an in-depth understanding of the neighbor China that cannot be moved" was held at Japan-China College, a famous Chinese educational institution in Japan. "Chinese culture is vast and profound, and tourist attractions such as China's world heritage sites are desirable." "The diligence of Chinese college students and their sense of serving the society are impressive." "I look forward to traveling to China after the epidemic is over, and feeling the excitement and vitality there." After listening to the lecture given by Yang Jianxing, head of the Cultural Affairs Department of the Japan-China Friendship Association, many Japanese audience members expressed their feelings one after another.

Guo Zongguang, director of the Wellington Chinese Cultural Centre, said that the annual "China Tourism and Culture Week" has formed a certain degree of brand influence and audience expectations in the local area, and each year's theme presents new ideas and emphases, either broadening the cognitive horizon of China geographically and spatially, or deepening the interpretation of Chinese culture from a historical dimension. (Chen Lu)

(Information and photos provided by overseas Chinese cultural centers and overseas tourism offices)

Source: China Culture News

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2022 China Tourism and Culture Week opens in Beijing

By Zhu Linyong | chinadaily.com.cn | Updated: 2022-09-08 14:01

A launch ceremony for 2022 China Tourism and Culture Week is held on Sept 6 in Beijing. The global event will offer audiences worldwide a series of online and offline art exhibits, video shows, lectures and forums to get them acquainted with Chinese culture and tourism. [Photo provided to chinadaily.com.cn]

A launch ceremony for 2022  China Tourism and Culture Week  was held on Sept 6 in Beijing, officially starting a global event which runs until the end of this month.

During the event, overseas Chinese culture centers and tourism offices along with international branches of people.com.cn  will host a series of online and offline art exhibits, video shows, lectures, and forums, centered on five thematic parts -- intangible cultural heritage and poverty reduction, revitalization of rural China, urban development, Yellow River culture, and tourism and culture along the Silk Road.

The aim of staging this global project is “to showcase a real, beautiful China -- its latest innovation, progress and achievement in tourism and cultural sectors, its rich tourism products and services, as well as its initiatives to promote international exchange and cooperation between China and the rest of the world”, said Hu Heping, culture and tourism minister, in a keynote speech at the launch ceremony.

An online learning platform for Chinese Tourism courses ( https://course.chinaculture.org/ ) developed by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism for tourism agencies and tour guides worldwide was unveiled during the ceremony.

Initiated in 2016 and co-sponsored by the Bureau of International Exchange and Cooperation and the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, and people.com.cn, the annual overseas tourism and culture week is widely recognized as a key vehicle to promote Chinese culture and tourism worldwide.

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Chinese culture centers and tourism offices overseas will host more than 250 cultural and tourism events in over 40 countries from May 15 to June 30.

Through exhibitions, shows, lectures and forums, the global project, "China Tourism and Culture Week", whose tagline is "China Beyond Your Imagination", aims to showcase a real China and its modern development, as well as promote tourism and cultural cooperation between China and the rest of the world.

The new series is sponsored by the Chinese Culture and Tourism Ministry's international exchanges and cooperation bureau; organized by the Network of International Culturalink Entities (NICE), China cultural centers and tourism offices overseas.

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2022 China Tourism and Culture Week kicks off in Beijing

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