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Alba Italy Ferrero: where is located, Address, Nutella and Rocher

Nestled in the verdant landscapes of Piedmont, Italy, is the city of Alba, famous for its truffles, wines, and – most notably – as the birthplace of the globally renowned Ferrero company. It’s in this quaint Italian city where the story of Ferrero’s sweet confections, including the luxurious Ferrero Rocher and beloved Nutella, unfolds.

The Ferrero factory and offices are situated in Via P. Ferrero 1, 12051 Alba, Cuneo, Italy. This location remains the heart of Ferrero’s operations despite the company’s significant global expansion over the decades. Here, countless batches of Ferrero Rocher chocolates and jars of Nutella have been produced before finding their way to store shelves around the world.

Nutella and Ferrero Rocher – Symbols of Italian Confectionery Excellence

Introduced in 1964, Nutella soon became a household favorite. This iconic hazelnut spread, known for its creamy texture and distinctive flavor, originated here, in the Ferrero factory in Alba. Nutella’s timeless appeal lies in its simple yet unique recipe, featuring a blend of selected hazelnuts and delicious cocoa.

Introduced in 1982, Ferrero Rocher chocolates have captivated the taste buds of consumers around the world. Recognizable by their golden wrappers, these premium chocolates boast a crunchy hazelnut in the heart, a creamy hazelnut filling, a crisp wafer shell, and a chocolate coating sprinkled with gently roasted nut pieces.

The creation of Ferrero Rocher and Nutella in Alba exemplifies Ferrero’s commitment to quality and innovation. Today, these products stand as delicious tributes to the confectionery traditions of Italy and the legacy of Ferrero.

The Ferrero Family

The Ferrero family has been associated with chocolate making and the confectionery industry since the establishment of Ferrero SpA in 1946 by Pietro Ferrero in Alba, a small town in the Piedmont region of Italy. The family’s love for confectionery resulted in the creation of many popular brands like Nutella, Ferrero Rocher, Tic Tac, and Kinder, making Ferrero the third largest chocolate producer and confectionery company in the world.

Pietro’s son, Michele Ferrero, expanded the company globally. He is credited with the invention of Nutella and Ferrero Rocher. Michele’s sons, Giovanni and Pietro, later took over the company. After Pietro’s untimely death in 2011, Giovanni Ferrero became the sole CEO and has continued to expand Ferrero’s portfolio, which now includes brands like Thorntons and even some former Nestlé brands. The Ferrero family, known for their privacy, has maintained control of the company throughout its history. As of my knowledge cutoff in 2021, Giovanni Ferrero is the Executive Chairman of Ferrero Group. However, in recent years the company has started to depart from its family-run model, bringing in external executives to help manage the sprawling chocolate empire.

While the family is Italian, and the company was founded in Italy, members of the Ferrero family have lived in various locations around the world, due to the global nature of their business. Giovanni Ferrero, for instance, was known to live in Brussels for several years. However, the family and the company retain strong ties to their hometown of Alba, Italy.

Alba, Italy and Ferrero Rocher

Perched amidst the lush hills of Piedmont in Northern Italy, Alba is renowned for its exquisite gastronomic heritage. Best known for its white truffles and rich wines, this small city’s culinary acclaim doesn’t end there. It’s in Alba that Ferrero Rocher, a name synonymous with luxury in the confectionery world, finds its origin.

In Alba, the Ferrero family started their journey towards creating an empire of sweetness. Ferrero Rocher was introduced to the world in 1982, with the intention of making a sophisticated chocolate delicacy accessible to everyone. This distinctive chocolate with its golden wrapper quickly became an emblem of Ferrero’s commitment to quality and excellence. Every Ferrero Rocher is a unique blend of flavors and textures with a whole crunchy hazelnut at its heart, a delicious creamy hazelnut filling, a crisp wafer shell enveloped in milk chocolate, and a sprinkle of tenderly roasted pieces.

Ferrero Rocher continues to be an epitome of elegance, thanks to its unique recipe and luxurious golden packaging. This iconic chocolate is an indulgent treat enjoyed by people all over the globe, enhancing special occasions and turning ordinary moments into something extraordinary. The creation and continued success of Ferrero Rocher stand as a testament to Ferrero’s unwavering dedication to quality, innovation, and the preservation of Italy’s rich confectionery tradition. Each piece of Ferrero Rocher carries with it the taste and charm of Alba, an embodiment of Italy’s sweet culinary heritage.

Where is Alba located in Italy?

Alba is nestled in the Piedmont region of northwestern Italy, one of the country’s most prominent culinary and wine areas. Specifically, Alba lies around 60 kilometers southeast of Turin, the regional capital. The city’s geographic coordinates are approximately 44.7009° N latitude and 8.0357° E longitude. Being in the Langhe hills, it’s surrounded by vineyards that produce some of Italy’s most renowned wines like Barolo and Barbaresco.

Is Alba Italy worth visiting?

Alba, Italy is an absolute treasure for culinary enthusiasts, wine lovers, history buffs, and travelers seeking authentic Italian charm. Renowned for its highly prized white truffles, it hosts the International White Truffle Fair each year which attracts gastronomes worldwide. Beyond truffles, Alba boasts an array of Michelin-starred restaurants, gelato shops, and traditional enotecas (wine shops). Its rich history dates back to Roman times and can be seen in its stunning architecture, especially in the city center where you can stroll through narrow cobblestone streets lined with medieval towers. Moreover, Alba’s location in the Piedmont region makes it an excellent base for exploring nearby vineyards and hilltop towns.

Was Ferrero Rocher created in Alba?

InYes, Ferrero Rocher was indeed created in Alba, Italy. The iconic chocolate treat was first introduced by the Ferrero Group in 1982. Alba, a small town located in the Piedmont region of Italy, is where the Ferrero Group was originally founded by Pietro Ferrero in 1946. Alba has a rich history in chocolate and confectionery production, largely thanks to Ferrero. This includes not only Ferrero Rocher, but other well-loved products like Nutella and Kinder Chocolate. Thus, Alba holds a special place in the history of Ferrero and the creation of its popular treats.

Later, his son, Michele Ferrero, invented Ferrero Rocher in 1982, following his father’s legacy of creativity and innovation in confectionery. Ferrero Rocher has since become a symbol of affordable luxury in the world of sweets, owing to its distinctive gold foil wrapper and delectable taste.

Can you visit the Ferrero factory in Alba?

Unfortunately, the Ferrero factory in Alba is not typically open to the public due to strict industrial and food safety regulations. This policy ensures the highest level of cleanliness and quality control in Ferrero’s products. While you may not be able to tour the factory, the city of Alba and its inhabitants are immensely proud of their connection to the Ferrero brand. You’ll often find references to it in local businesses, and Ferrero Rocher chocolates are readily available throughout the city.

What is the address of Ferrero in Alba, Italy?

The Ferrero company, one of the largest chocolate producers in the world and the mind behind popular brands like Ferrero Rocher, Kinder, and Nutella, has its global headquarters in Alba. The exact address is Piazzale Pietro Ferrero, 1, 12051 Alba CN, Italy. While public visits aren’t permitted, just knowing that you’re walking the same streets where these world-famous chocolates were created adds a sweet touch to the Alba experience.

Ferrero Rocher’s History and Origin

Ferrero Rocher is a brand of chocolates that was produced by the Ferrero Group, an Italian chocolatier. The Ferrero Group was founded by Pietro Ferrero in 1946 in the town of Alba, Piedmont, Italy. The company was initially a small bakery that Pietro Ferrero operated with his wife Piera. Their small operation quickly gained popularity, and they expanded it to become an industry-leading multinational corporation.

The Ferrero Rocher chocolate itself was introduced to the public in 1982. The name comes from the combination of “Rocher,” which means rock in French, inspired by the grotto in the Roman Catholic shrine of Lourdes, and “Ferrero,” the last name of the chocolatier’s founding family.

Ferrero Rocher chocolates have a distinctive round shape and are known for their creamy filling, crunchy wafer, and whole hazelnut center, all covered in milk chocolate and chopped hazelnuts. The luxurious golden wrapper and the fringed paper cup that each chocolate is encased in give Ferrero Rocher its premium appeal.

The recipe of Ferrero Rocher remains unchanged since its creation. Today, the Ferrero Group is still family-owned and is headed by Giovanni Ferrero. The company’s portfolio includes a range of popular products and brands including Nutella, Kinder Chocolate, Tic Tac, and, of course, Ferrero Rocher.

HOW Ferrero Rocher IS MADE in FACTORY 🍪| Knowing This Will CHANGE Your Look At Ferrero FOR EVER!

Where is the origin of Ferrero?

Ferrero originated in Alba, a town in the Piedmont region of Italy. It was founded by Pietro Ferrero, a confectioner and small-time pastry maker, in 1946. Pietro Ferrero created a sweet paste made from hazelnuts, sugar, and just a little of the rare cocoa, due to post-World War II rationing, which later evolved into the popular Nutella spread.

Who owns Ferrero now?

As of the most recent data in 2022, Ferrero International S.A., the parent company of the Ferrero Group, is owned by Giovanni Ferrero. The company, known for producing popular sweet treats, reported a turnover of over 14 billion Euros in 2022. Despite a significant merger, Giovanni Ferrero, born in 1964 and the son of Michele Ferrero, maintains solitary leadership of the family empire following the tragic loss of his older brother Pietro in 2011. There are no financial ties between this aspect of the Ferrero enterprise and the traditional Ferrero company, the one synonymous with Nutella and Tic Tac. Giovanni Ferrero also tops the list of the wealthiest Italians, with a net worth of $38.9 billion in 2023, an increase of $2.7 billion from the previous year.

What is the original Ferrero Rocher?

Ferrero Rocher is a chocolate and hazelnut confectionery that was first introduced in 1982. It was created by Michele Ferrero, the son of Ferrero’s founder, Pietro Ferrero. The original Ferrero Rocher features a whole hazelnut, encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts. The confection is individually packaged in a gold foil wrapper, a design choice that became iconic of the Ferrero Rocher brand and signifies its position as a luxury yet accessible treat.

Did Pietro Ferrero invent Nutella?

Yes, Pietro Ferrero is credited with the invention of the precursor to Nutella. In 1946, during a period of cocoa rationing after World War II, Pietro Ferrero, seeking to extend a limited supply of cocoa, created a sweet paste made from hazelnuts, sugar, and a small amount of cocoa. His son, Michele Ferrero, modified this paste in 1964 to create Nutella, the chocolate-hazelnut spread known and loved around the world today.

Who manufactures Ferrero Rocher?

Ferrero Rocher is manufactured by the Ferrero Group, an Italian multinational company. While Ferrero’s headquarters remain in Alba, Italy, the company has grown substantially since its founding in 1946 and now has manufacturing plants around the world. Ferrero Rocher, along with other Ferrero products such as Nutella and Kinder Chocolate, are produced and distributed globally to meet their high demand.

Ferrero Rocher and Nutella

Where did Ferrero Nutella originate? Nutella was born in the beautiful region of Piedmont, Italy, within the small town of Alba. The history of Nutella is an intriguing tale of innovation and determination. In the aftermath of World War II, there was a significant shortage of cocoa due to rationing. Pietro Ferrero, an Italian pastry maker, decided to use hazelnuts, which were plentiful in the Piedmont region, to extend the cocoa supply. In 1946, he created a solid block of hazelnut and chocolate, initially called “Giandujot”, which was later developed into a spreadable form known as “SuperCrema”. In 1964, SuperCrema was perfected by his son Michele Ferrero, rebranded, and launched as Nutella, the product we know today.

Are Ferrero Rocher and Nutella made by the same company? Absolutely. Ferrero Rocher and Nutella are both signature products of the Ferrero company, which was founded in Alba, Italy in 1946 by Pietro Ferrero. Over the years, the company has expanded significantly and now includes several renowned confectionery products. While each product has its own unique recipe and characteristics, they all maintain the high-quality standards and innovative spirit set by the Ferrero brand.

Is Nutella from Italy?

Yes, Nutella is proudly Italian. First crafted in the town of Alba in Piedmont, Italy, Nutella has grown to become a globally loved product, maintaining its Italian roots. From the very beginning, Nutella was a product of ingenuity and resourcefulness during a time of scarcity. Today, Nutella stands as a testament to Italian creativity and culinary excellence, capturing the palates of consumers around the globe.

Where is the original Nutella from?

The original Nutella hails from Alba, a small town nestled in Italy’s Piedmont region. This area is known for its rich gastronomic history, which includes exquisite wines, savory truffles, and of course, the world-renowned hazelnuts that are a key ingredient in Nutella. Developed by Pietro Ferrero in the mid-20th century, Nutella quickly became an integral part of Italian cuisine and culture.

Does Nutella from Italy have palm oil?

Indeed, palm oil is a vital ingredient in Nutella, whether it’s made in Italy or elsewhere. Palm oil contributes to Nutella’s smooth texture and helps extend its shelf life by preventing the cocoa and hazelnut oil from separating. Ferrero is committed to responsible sourcing and has pledged to source 100% certified sustainable palm oil.

Do they put Nutella in Ferrero Rocher?

Although Ferrero Rocher chocolates and Nutella share a similar flavor profile, mainly due to the use of hazelnuts and chocolate, Ferrero Rocher does not officially list Nutella as an ingredient. The creamy filling in Ferrero Rocher is similar but not identical to Nutella, creating a unique taste experience that has captivated chocolate lovers around the world.

Is there Nutella in Ferrero Rocher?

Despite the similarities in taste, Nutella is not an official ingredient in Ferrero Rocher chocolates. Both products are made by the same company, Ferrero, and share common ingredients such as hazelnuts and chocolate. However, the filling in Ferrero Rocher is not Nutella. The core of Ferrero Rocher is a whole hazelnut surrounded by a creamy hazelnut filling and encased in a thin wafer shell covered in milk chocolate and chopped hazelnuts.

Why is the N in Nutella black?

The black ‘N’ in Nutella’s logo is a design choice made to highlight and emphasize the brand name. The contrasting color makes the name visually striking, helping it to stand out and be easily recognizable. It’s part of Nutella’s unique branding strategy, contributing to its worldwide recognition and popularity.

Ferrero Rocher Factories and Locations

Where is Ferrero Rocher located in Italy? The Ferrero company, which produces Ferrero Rocher, was founded and is still headquartered in Alba, a town in the Piedmont region of Italy. This location is the heart of Ferrero and the place where many of its iconic products, including Ferrero Rocher, were initially developed.

Where is the Nutella factory in Italy? The Nutella factory in Italy is also located in Alba, Piedmont, where the Ferrero company was founded. This is where Pietro Ferrero, a pastry maker, first created what would become the iconic Nutella spread in the 1940s.

Where is the biggest Nutella factory? The largest Nutella factory is located in Villers-Écalles, France. This factory is said to produce about a quarter of all the Nutella jars worldwide, making it an incredibly significant facility for Ferrero. However, production is distributed globally, with 11 manufacturing plants around the world as of my knowledge cutoff in September 2021.

How many Ferrero Rocher factories are there?

Ferrero Group, the creator of the iconic Ferrero Rocher, has a global presence that extends to 55 countries and territories worldwide. This includes a robust network of 25 production plants scattered across five continents, 8 manufacturing plants under the Ferrero Hazelnut Company, and 6 agricultural companies. Additionally, the Michele Ferrero Entrepreneurial Project carries on its activities in Cameroon, South Africa, and India.

The Birthplace of Ferrero Rocher: Ferrero Rocher, one of Ferrero Group’s most recognizable brands, was born in 1982 in Alba, a quaint town nestled in the hills of Piedmont in Italy. The inspiration behind its creation was the desire to bring the indulgence and sophistication of a specialty chocolate to a broader public.

The Legacy of Giovanni Ferrero: At the helm of this global empire is Giovanni Ferrero, who inherited the business from his father, the inventor of Nutella in 1964. The immense popularity of Nutella in Italy served as the catalyst that transformed their family’s small chocolate shop into a multi-billion dollar enterprise. Today, Ferrero’s portfolio includes not just Nutella and Ferrero Rocher, but also Tic Tac mints, Kinder chocolate, and Butterfinger bars. This successful expansion has led Giovanni Ferrero to become the wealthiest man in Italy, as reported by Forbes in 2020.

How many Ferrero factories are there?

According to Ferrero’s official statements, the company has a significant global presence. As of the most recent information available, they operate in 55 countries and territories around the world. The operations include 25 production plants spread across five continents, in addition to 8 Ferrero Hazelnut Company manufacturing plants. They also run 6 agricultural companies, as well as the Michele Ferrero Entrepreneurial Project, which operates in Cameroon, South Africa, and India.

Where are Ferrero factories?

Ferrero has a truly global presence with its factories located across the globe. As of my last update in 2021, Ferrero has manufacturing plants in European countries such as Italy, Germany, France, Poland, the UK, and Belgium. It also has factories in North America, including the United States and Canada, and in South America in countries like Brazil and Argentina. In Asia and Oceania, Ferrero factories can be found in India, Australia, China, and Russia, and in Africa, Ferrero has a plant in South Africa.

Ferrero Rocher’s Specialties and Popularity

Why is Ferrero Rocher so special?

Ferrero Rocher is considered special for several reasons. The chocolates are known for their distinctive round shape and unique combination of textures and flavors: a whole hazelnut inside a thin wafer shell filled with hazelnut cream, all covered in milk chocolate and chopped hazelnuts. Each piece is individually packaged in gold foil, adding to the perception of Ferrero Rocher as a premium, gift-worthy product.

Each Ferrero Rocher® chocolate offers a unique taste experience, with contrasting layers that seduce the palate. At the core of each chocolate is a whole, crunchy hazelnut. This is surrounded by a delectable creamy hazelnut filling and a crisp wafer shell. The final touch is a coating of chocolate interspersed with gently roasted pieces. This intricate construction, coupled with the rich flavors it harbors, elevates Ferrero Rocher® to the status of luxury chocolates.

The luxurious taste and elegant packaging of Ferrero Rocher® are well-known. A part of their allure comes from the fact that they are imported from Italy. This foreign origin, along with the meticulous craftsmanship and high-quality ingredients that go into each chocolate, justify their higher price tag. Every bite of Ferrero Rocher® is a testament to the refined Italian confectionery artistry, earning it a special place in the hearts of chocolate connoisseurs worldwide.

Why is Ferrero Rocher so expensive?

The price of Ferrero Rocher reflects its premium positioning. The chocolates use high-quality ingredients, including hazelnuts and cocoa. Additionally, the unique and complex structure of Ferrero Rocher likely requires more intricate manufacturing processes compared to simpler chocolate bars. The individual gold foil wrapping and the packaging – often in a clear plastic container that displays the chocolates beautifully – also contribute to the product’s higher price.

How famous is Ferrero Rocher?

Ferrero Rocher is globally recognized and enjoyed in many countries around the world. It has become synonymous with celebrations and special occasions. Its distinctive appearance, the ritual of unwrapping each chocolate, and its unique taste all contribute to its fame and widespread recognition.

Where is Ferrero Rocher most popular?

Ferrero Rocher has a global presence and is loved in many markets. Some of its key markets include Europe (especially Italy, where Ferrero was founded), the United States, and Asia. Ferrero Rocher is often associated with festive occasions, making it a popular purchase during holiday seasons worldwide.

How do Italians pronounce Ferrero Rocher?

In Italian, “Ferrero Rocher” is pronounced as “Feh-rero Ro-shay”. “Ferrero” is pronounced with the stress on the first syllable (FEH-rero), and the double “r” is rolled, as is typical in Italian. “Rocher”, although it is a French word, is generally pronounced in the Italian way with a hard “r” at the start and the end, and with the stress on the second syllable, “Ro-SHAY”. The final “r” in “Rocher” is pronounced in Italian, unlike in French.

Ferrero Rocher, Nutella, and Other Companies

Both Ferrero Rocher and Nutella are products of the Ferrero company, a multinational confectionery producer renowned worldwide. This Italian company was founded by Pietro Ferrero in 1946 in Alba, a small town in Piedmont, Italy. Ferrero Rocher was created in 1982, and its elegant packaging and delicious taste have made it a favorite chocolate delicacy worldwide. Nutella, on the other hand, was first produced in 1964 and has since become a staple breakfast spread in numerous households across the globe. The hazelnut-chocolate spread Nutella is cherished for its creamy texture and unique flavor.

As for the relationship with other companies, Ferrero is a standalone entity and is not owned by Nestle or any other major food conglomerate. However, Ferrero has been on a buying spree in recent years, acquiring several businesses. Notably, in 2018, Ferrero purchased Nestle’s U.S. confectionery business, thereby adding more than 20 American brands to its portfolio, including Butterfinger and Baby Ruth. Despite these acquisitions, both Ferrero Rocher and Nutella continue to be manufactured by Ferrero and remain true to their original recipes, delighting consumers with their distinctive flavors and quality.

Does Nestle own Ferrero?

No, Nestle does not own Ferrero. Ferrero is an independent company, founded by Pietro Ferrero in Alba, Italy, and is currently under the leadership of Giovanni Ferrero. Ferrero International S.A.’s parent organization is Ferrero SpA. The two companies have been competitors in the global confectionery market for many years.

Why did Nestle sell to Ferrero?

Nestle sold its U.S. confectionery business to Ferrero in 2018 as part of a strategic decision to focus on other sectors where the company could play a leading role. The deal, worth around $2.8 billion, included brands such as Butterfinger, Crunch, and BabyRuth. Nestle’s U.S. confectionery business represented about three percent of U.S. Nestle Group sales, and the decision to sell enabled Nestle to invest and innovate across a range of categories where they see strong future growth.

What candy did Nestle sell to Ferrero?

Nestle sold its U.S. confectionery brands to Ferrero. This included popular candy brands like Butterfinger, Crunch, BabyRuth, 100Grand, Raisinets, Wonka, and the exclusive rights to the Crunch brand for U.S. confectionery and certain categories in the U.S., as well as sugar brands like SweeTarts, LaffyTaffy, and Nerds.

Ferrero Rocher Ingredients and Recipe

Is ferrero rocher a truffle.

While Ferrero Rocher chocolates resemble truffles due to their round shape and the fact they are coated in a layer of chopped hazelnuts, they are not classified as traditional truffles. Truffles in the confectionery world usually refer to a type of chocolate treat that is made of a chocolate ganache center coated in chocolate, cocoa powder, or chopped toasted nuts. Ferrero Rocher, on the other hand, has a whole hazelnut at its center, surrounded by a creamy hazelnut filling, a crisp wafer shell, and a chocolate and chopped hazelnut coating.

Where does Ferrero Rocher get their chocolate?

Ferrero sources its cocoa beans from different regions around the world. The company has a Ferrero Farming Values Cocoa Program which is committed to sourcing cocoa in a responsible, sustainable manner. This program is aligned with Ferrero’s overall commitment to corporate social responsibility and includes working closely with NGOs, farmer organizations, and other stakeholders in the cocoa supply chain to improve farmer livelihoods and promote sustainable practices.

Can Muslims eat Ferrero Rocher?

As of my knowledge cutoff in September 2021, Ferrero Rocher was considered halal (permissible under Islamic law) in many regions, including the UK. However, ingredients and processes can vary by region and time, so it’s always best for individuals to check the most current product packaging and consult with a knowledgeable authority or organization in their specific location. Also, please note that some versions of the product may contain alcohol (like the Raffaello variant), which is not halal.

Ferrero Rocher in Different Countries

Are ferrero products sold in the us.

Yes, Ferrero products are widely available in the United States. This includes popular brands like Nutella, Ferrero Rocher, Tic Tac, and Kinder.

Is Nutella in Italy different?

Nutella manufactured in Italy is said to taste slightly different compared to the one made for the U.S. market. This is believed to be due to slight variations in the recipe, including the type of sugar and milk used. European Nutella is reportedly smoother and more spreadable, with a richer, more intense hazelnut flavor.

Why is Nutella so popular in Italy?

Nutella was created by the Italian company Ferrero in the 1960s. It has since become a beloved product in Italy and is widely used in Italian homes and eateries. Italians love Nutella because it represents a part of their culinary history and culture, and it’s often enjoyed in breakfasts on bread or in various desserts.

Why is Nutella different in Europe?

Similar to point 2, Nutella made in Europe is often considered different due to the ingredients used. European Nutella typically uses more hazelnuts and cocoa powder, leading to a richer flavor, while American Nutella may be sweeter due to the use of different types of sugar.

What country is Nutella most popular in?

Nutella is extremely popular worldwide, and it’s difficult to single out one country where it’s the most popular. However, considering its roots, Italy is a strong contender. France is also a huge consumer of Nutella, with reports suggesting that the country consumes around 100 million jars a year.

Who makes Nutella in USA?

Nutella sold in the USA is produced by Ferrero. Ferrero has a production plant in the United States, specifically in Pennsylvania, where Nutella for the U.S. market is made. This allows the company to produce Nutella closer to where it’s being sold, which helps to ensure the product is as fresh as possible.

Nutella in Italian Cuisine

Is Nutella pizza Italian? While Nutella was invented in Italy, Nutella pizza is not a traditional Italian dish. However, it has become a popular modern creation both in Italy and around the world. This sweet pizza is often made with a traditional pizza base and spread with Nutella instead of tomato sauce. It might also be garnished with additional toppings like fresh fruits, powdered sugar, or nuts. While not a classic Italian recipe, it embodies the innovative and delicious ways Nutella has been incorporated into various dishes worldwide.

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ONE CHEL OF AN ADVENTURE

Alba, italy guide: best things to do, see, and eat.

One of my favorite under-the-radar destinations in Italy is Alba. It’s a gorgeous city in the Cuneo province, only about two hours from Milan. Known for their white truffles and wine, keep reading to learn everything you need to know to have an amazing trip to this charming town!

Alba, Italy Travel Guide

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Traveling to Alba, Italy: What to Know

Getting to alba.

The best way to get to Alba from the US is by flying into Milan (MXP). We rented a car in Milan and took a road trip, winding through the vineyard-lined roads. It’s a beautiful 2-hour drive!

You can also catch a train from Milan’s city center that will take you through Turin. It leaves every hour and takes about three hours. Taking a train is a great way to sit back and relax while taking in the views!

If you’re coming from elsewhere in Italy, you can hop on a cheap flight to Cuneo on RyanAir and then take a short train ride. You can also take a bus from Milan, but there are a lot of bus changes and stops to deal with. I suggest either renting a car or arriving by train!

Top Things To Do in Alba, Italy

Hunt for truffles.

Alba is home to the fittingly named Alba white truffles, one of the rarest and most expensive foods in the world. It’s not a complete trip to Alba without going hunting for truffles.  The location of white truffles is top secret and only the best hunters can find them. Book a truffle hunting tour to head out on a truffle hunt with some of the best and most experienced guides.

Go from October to December to visit the Alba White Truffle Fair! There are workshops on the history and culture of white truffle hunting, tastings from some of the best chefs in the world, and more truffles than you ever thought imaginable!

Here are some of the top-rated tours:

Visit a Tartufi

Don’t want to get down and dirty for a truffle hunt? You can still enjoy the local delicacy at a local Tartufi (truffle shop). You’ll bump elbows with some of the best French chefs in the world as they procure truffles for that day’s dinner menu! You can grab your own if you want to splurge.

If you can only visit one Tartufi, make sure it’s Tartufi Morra . They’re the OGs for truffle shopping in Alba and offer a wide range of white truffle products for every shopper. We bought truffle salt and I couldn’t recommend it more highly.

Visit a Winery

Alba is known first for their truffles and second for their wine. There’s over 300 wineries in the Alba region, most of them being family owned dating back hundreds of years.

Head out on a wine tour to ensure you taste the full spectrum of Alba’s offerings without having to plan it yourself. Save an entire day to just enjoy yourself because, in addition to delicious wines, the views from the wineries are gorgeous — like the photo above from our visit to Rivetto Winery!

Visit the UNESCO World Heritage Site: Langhe-Roero and Monferrato

This UNESCO World Heritage site is made up of five different wine-growing areas known for their beautiful landscapes and delicious vintages, including Castello di Grinzane Cavour (read below for more information on the castle). With five distinct areas of wine-making, you could spend a few days touring around the local vineyards to see what makes each area special and unique. It’s one of the prettiest places ever, so the wine is just icing on top!

Have Lunch in a Castle

Live your Cinderella fantasy at Castello di Grinzane Cavour ! It’s a stunning castle from the 11th century that overlooks the famed Langhe hills dotted with local vineyards.

They serve gourmet dishes from the Alba region perfectly paired with local wines at Marc Lanteri RIstorante, the Castle’s Michelin starred restaurant. Reservations are required and can be difficult to get, so plan ahead of time.

Explore the Town

Alba is a charming small town, which makes it a delight to stroll down the historic cobblestone streets. It’s beautiful enough to just enjoy a nice walk through the meandering roads and alleyways, but I recommend checking these places out to get a full picture of the history and culture of Alba:

Piazza Risorgimento and Via Caviar

Alba used to be called ‘the city of a hundred towers’ because of all of the buildings with towering spires in the city center. Sadly, most of them are gone because of earthquake damage and  lack of maintenance. The best place to see the most preserved ones are between Piazza Risorgimento and Via Cavour. Some of the remaining towers have been lowered to roof level, but it’s still a very pretty walk.

Church of San Giovanni

Stop by the Church of San Giovanni to visit the second oldest church in Alba. It has beautiful artwork, unique architecture, and storied history. It’s been beautifully maintained, so make sure to pause your walk to admire its beauty before heading on your way.

Alba Cathedral of San Lorenzo in Piazza Risorgimento

Located right in the city center of Alba, the Cathedral of San Lorenzo is the oldest church in Alba, dating back to the early 12th century. The inside of the cathedral is beautiful, with ornate furniture and amazing antique artwork.

Indulge Your Sweet Tooth

Not only is Alba known for their truffles and wine… it’s also the birthplace of Ferrero Rocher and Nutella!! You can’t visit the actual factory, but the chocolatey-hazelnutty perfection is everywhere. If you walk by their factory in the town center, you can even smell chocolate wafting in the air. Most cafes have Nutella in stock, so order a coffee and ask them to add a bit of Nutella for an unforgettable Alba specialty!

Half-Day Trip to Barolo

If you rented a car, a small day trip to Barolo is a great way to see even more of the famed Piedmont area. You can also take a quick bus ride from Alba-Barolo. Once you’re in Barolo, another town famous for its high-quality wine, you can book a wine tour . You’ll taste wines, hear the history of the wineries in the region from a local, and take in the beautiful views of the vineyards.

If you’re not looking to spend the day on the go, you can still taste all of the wonderful wines of the Barolo region at Enoteca Regionale Barolo . It’s a tasting room run by the city of Barolo where you can taste 16+ different local wines all from the coziness of the local castle. 

The best way to spend the rest of your time in Barolo is strolling through town. It’s full of picturesque cobblestone alleys, where cars are not allowed. Stop into any of their local restaurants and you’ll be sure to find a tasty meal!

Explore Other Towns Nearby Alba

There are so many gorgeous little towns dotted along the Piedmont area of Italy. Renting a car means you’ll have the freedom to explore all of them on your own time! Here are some of the cutest towns near Alba:

Avigliana Only about an hour away from Alba is the jewel of the Lower Sun Valley, Avigliana . It’s a medieval town with amazing architecture and beautiful mountain views. Make sure to check out the Avigliana Castle, Sacred of San Michele, and Avigliana Lake Natural Park!

Canale di Tenno This cute and small wine town is only 20 minutes from Alba, making it a super easy day trip! Of course, you have to visit the local wineries and tasting rooms. A great way to enjoy the scenery in a different way is on a bike! Rent an e-bike (for easier uphills) in Alba and take them to ride through the less busy roads of Canale di Tenno.

Cannero Riviera For a gorgeous day spent lakeside, Cannero Riviera is a perfect choice! It’s a classic riviera-style town, with beautiful buildings hugging the coastline and views of the bright blue lake for miles. With a warmer climate come fresh fruits like citrus, perfect for garnishing your drink at lunch! It’s seriously beautiful and well worth the two-hour drive from Alba.

Turin The capital of the Piedmont region with stunning mountain vistas, amazing museums and cultural sites, and some of the best food in Italy, Turin is a must-visit if you’re in the Piedmont area! Tour royal residencies, visit the National Cinema Museum, or hit the slopes in the nearby Italian Alps!

Hot Air Balloon Tour

You’ll have plenty of opportunities to take in the beautiful views of the UNESCO World Heritage site from your vineyard tours or drives through the countryside. However, the best way to really admire the magnificent views is in the air!

Truffle Hunting Alba also offers hot air balloon tours that will give you a whole new perspective of the Piedmont area. With your balloon ride, you’ll get an aperitivo and local wines, photos, a tour guide, and transportation to and from your hotel. It’s a once-in-a-lifetime experience!

Piedmont Cooking Class

When you’re staying in a place so known for its food, you’ll want to discover the behind-the-scenes magic that makes your favorite dishes a reality. Take a private cooking class to learn how to cook classic Piedmontese dishes like pasta with truffles, hazelnut cake, and more!

Splurge on Piazza Duomo

Treat yourself to a meal at Piazza Duomo . It boasts THREE Michelin stars and is #15 on San Pellegrino’s World’ Best 50 Restaurants. The food is obviously incredible, the restaurant is beautiful, and the entire experience is like no other, from beginning to end.

View this post on Instagram A post shared by Piazza Duomo (@piazzaduomoalba)

Of course, do your best to book a table ahead of time as they book up quickly. If you’re already in Alba, you can try your luck as they sometimes have next-day openings. It’s right in the city center, so even if you can’t snag a table, take a walk by!

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Best Places to Eat + Drink in Alba, Italy

Highest rated restaurants:.

Here is a list of the highest-rated + best restaurants in Alba, Italy:

• Piazza Duomo
• Bovio Restaurant
• Osteria dell’Arco
• Agil Archi Restaurant and Pizzeria
• Osteria dei Sognatori
• Gusto madre
• Boia Fauss Pensavo Peggio
• La Duchessa Pizzeria Ristorante
• Ristorante Trattoria dai Bercau
• L’Inedito Vigin Mudset
• Osteria del Vicoletto

Best Bars + Pubs:

Here is a list of the highest-rated bars and pubs in Alba, Italy:

• Ape Wine Bar
• Bar Teresio
• Fuori Citabiunda
• Roberto Sarotto Wine Bar & Shop
• Bar La Douce Maison
• Vinoteca La Sacrestia
• Attaccati al Fusto

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Where to Stay in Alba, Italy

Rivetto suites - alba b&b.

We stayed in a two-bedroom hotel/B&B called Rivetto Suites . The place was great, in a really convenient location, and the owners were super nice as well! Would definitely recommend — more info here .

There are also tons of gorgeous home rentals in Alba , here are a couple of my favorites:

• Plaza View Luxury Apartment
• Sineo Tower house

That’s the lowdown on the incredible town of Alba! If you’re looking for a culinary-focused vacation, a relaxed tour of some of Italy’s best wines, or a quiet retreat to a town without many tourists, Alba is a great choice! If you have a question feel free to leave a comment below or send me a DM on Instagram ! 

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Dining at The Flower Shop was a truly delightful experience, thanks in large part to the exceptional service provided by the staff. From the moment I walked in, I was greeted with warmth and hospitality. The staff were attentive and accommodating, making sure that my dining experience was enjoyable from start to finish. I appreciated their professionalism and dedication to providing excellent service, and I look forward to returning soon for another wonderful meal. See here our site.

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• Ferrero Alba: Company and town merge
• 08/01/2021 09/01/2023
• Laura SlowDays
• Blog Posts , Guide to the Langhe

Ferrero Alba: the story of a loving bond between the company and the city When I’m around the world and they ask me where I’m from I always say, Italy, Piedmont, Alba… Nutella !!! It is enough to say Ferrero Alba or the Nutella Factory and everyone goes crazy with envy. They start asking if we eat Nutella every day if they let people taste it around, if we taste new products before the rest of the world, and so on …

Ferrero Alba is known by everyone all over the world. The Ferrero headquarters still stands today where it was born, although of course now it has expanded a lot.

The Ferrero factory was born in the 1940s from a pastry shop owned by Piera Cillario and Pietro Ferrero! After the company’s success in Italy, their son, Michele Ferrero, decided to start producing and marketing its products abroad as well by opening other Ferrero factories.

Ferrero was a solid, local alternative to Fiat’s assembly lines in Turin, helping to stem the depopulation of the Alba countryside. What ties Ferrero company to the local area is the great sense of respect for employees and the sharing of success with the local community. Ferrero Italy was just the beginning!

Memories of a Ferrero Alba employee

Let me tell you about an episode that my great-grandmother often tells me. I only make a small introduction… My great-grandmother turns 99 this year!

She always tells me how much she enjoyed working in the Ferrero company.

She was a farmer in the Langa before moving to the city. Everything was new to her at Ferrero, but the challenges never scared her. With two small daughters to raise she worked shifts without problems because she enjoyed going to work.

She told me about the production of the first Mon Chéri . One day she found herself working in the new production department of the future Mon Chéri. During their production, everyone kept tasting them. In those days it was customary to taste new products so that we could figure out what to improve in or what ingredients to change.

My grandmother told me smilingly, “That time, when my shift was over, we couldn’t complete the platform we were supposed to do as scheduled.

At a good time, Mr. Michele arrived to taste the new Mon Chéri. He asked why we had produced so few. Our colleagues looked at each other, laughing under our breath, looking for an excuse… At that point, Michele realized that we had eaten quite a few, and instead of scolding us, he said, “Well if you liked them so much, let’s continue the production,” and left smiling. We also went home smiling because we were pretty tipsy.”

Ferrero Rocher Alba and other Ferrero products

I mentioned Mon Cheri but I think some products are so famous that they have become a name that lives on in the world. The Rochers, the Tic Tacs, the Kinder egg. Sure, you can also name them Ferrero Rocher but in most countries, they are the Rocher chocolates. Elegant, unmistakable, and … much imitated!

I could tell you many more episodes like these to make you understand that even then there was a pleasant working environment and the employee played a key role.

If you ask about Ferrero in Alba, everyone has a memory to tell. Ferrero in Alba is well-being, solidity, and the scent of chocolate that floods the streets!

“Ferrero Spa Alba is now firmly ranked among the top companies in the world for its reputation. This is also due to its important social responsibility initiatives. Ferrero pays constant attention to the lives of its employees and former employees and to the people in the communities where it operates. This commitment is also demonstrated through the activities of the Ferrero Foundation and Kinder Joy Of Moving.”

Ferrero and social welfare

Now as then, Ferrero employees have many benefits including free bus to work, free daycare for their children, recreational activities, trips, reduced admissions to the gym, reduced price purchase of products at the Ferrero store, and so on.

I would say these are important benefits that make a healthy work environment.

What do you think?

The Ferrero plant in Alba is unfortunately not open for visits, but the Ferrero company is very much involved in enhancing the cultural heritage of Alba and Piedmont. And the Ferrero group is now an overbearing and important presence in many countries around the world. Ferrero chocolate and others have established themselves as serious, important, reliable, and … enviable!

Alba Ferrero and the Foundation

Art exhibitions ranging from the 15th century to the contemporary age are often held in the Ferrero Foundation, a short walk from the plant. The Foundation has a Documentation Center open to researchers, students, and enthusiasts. It also provides every year, scholarships to children of Ferrero employees, supporting scientific research and PhDs.

That is why people around the world feel envy when I say I am from Alba!

Now, do you understand?

Here every day our nose smells different scents between chocolate, mint, tea, and coffee…

Visit us in Alba and you will walk with your nose up!

A trip to Alba? Getting intoxicated with the scent of Nutella? A hazelnut tasting can be a great start!

Piedmont Weekend: a weekend to enjoy Food & Wine

Food and wine weekend – 4 different themed formulas to discover the area and its top products.

Gift card purchasable: give the Langhe as a gift

This tour can also be purchased as a Voucher . I will send you an excellent presentation that will become a voucher you can give or give yourself. You will have one year to redeem it ; email me and request your preferred dates. I recommend booking well in advance to be sure of availability. Langhe is becoming increasingly popular!

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Blog Food and Drink Chocolate in Italy: Factories, Tours, and Tastings

Chocolate in Italy: Factories, Tours, and Tastings

Italy is already a fantastic destination but chocolate lovers can rejoice: it’s a heavy-hitter in the land of sweet cacao as well. There are three (arguably four, but we’ll start with three) major areas for chocolate in Italy, but since I know most travelers cannot hit all of these areas, I’ve included a checklist of my favorite Italian chocolate that all travelers can taste.

Italy’s main chocolate regions

• Torino, in the region of Piedmont in the north
• Perugia, in the region of Umbria in the center
• Modica, in Sicily in the south

There are factories, tours and tastings in each area, but chocolate in Italy is not limited to these areas so I’ve also included other great recommendations for worthwhile chocolate-related places to visit across Italy.

At Expo 2015, I visited the Italian Chocolate Districts exhibit which was very interesting. In the photo of the building, below, I wasn’t able to capture the third chocolate district which is Torino.

Chocolate in Italy: Turin

Nutella was created in Turin by Pietro Ferrero in the mid-20th century, but Turin has been known for its quality chocolate for centuries. This elegant and wealthy European capital was long the seat of the royal Savoy family,  which brought chocolate into fashion from the 16th century. Two hundred years later, the bicerin became popular here, a sweet hot drink that combined chocolate, coffee, and cream that is still service in traditional coffee bars in the city center. In the 19th century, Turin introduced gianduja, a velvety smooth chocolate that is made with the paste of the region’s hazelnuts and is used as a spread, filling, or confection. One great way of experiencing this haven for chocoholics is with a chocolate-themed walking tour of the city center.

Chocolate in Italy: Perugia

Umbria’s largest city has been synonymous with chocolate since the Perugina candy company was founded here at the turn of the 20th century and introduced its now world-famous Bacio chocolate and hazelnut praline. Perugia now hosts Italy’s most famous chocolate festival each year, EuroChocolate , which draws crowds of chocolate enthusiasts each October who can peruse the stands lining the streets of the historic center where chocolatiers from across the globe sell their sweet treats. If you plan on visiting this famous event, be sure to schedule your visit on a weekday morning; on the weekends and evenings the city can be overwhelmed with visitors, making it a challenge to park or move around. Otherwise, book a chocolate cooking class at the Perugina factory’s School of Chocolate on the outskirst of the city.

Chocolate in Italy: Modica

With its soaring temperatures and remote hilltop post, you would never guess that Modica in southern Sicily would be famous for chocolate. This historic city makes a unique local version based on an Aztec hand-grinding technique and ancient recipe introduced to the area by the Spanish centuries ago that lends it a grainy texture and aromatic flavor; cioccolato di Modica is certified traditional local product. The town hosted the popular Chocomodica festival in years past, which attracted more than 100,000 visitors each year. Today, you can sample this local specialty and see how it’s prepared at a number of local chocolate workshops.

Italy Chocolate Checklist for the Traveler

Travelers can taste chocolate anywhere in Italy, and here are some of my favorite Italian chocolate specialties to look out for:

• Cioccolata calda
• Budino al cioccolato
• Gelato al cioccolato
• Torta caprese
• Torta tenerina

Also, keep your eyes peeled for these great Italian chocolate brands:

Chocolate in Italy: other great recommendations

• Chocolate Valley in Tuscany
• SAID in Rome
• Rivoire in Florence
• Gay-Odin in Naples

History of Chocolate in Italy

1560 Chocolate arrives in Turin from France. Emanuele Filiberto of Savoy serves hot chocolate to the city in order to celebrate the transfer of the ducal capital from Chambery to Turin.

1746 Chocolate processing starts in Modica Sicily, thanks to local chocolatiers who passed on secrets of their ancient workmanship.

1763 The Bicerin is invented in Turin and is an immediate success. Made with chocolate, coffee, and cream, it’s considered to be a chocolate innovation.

1860 Giacomo Schucani moves to Perugia from Switzerland and opens the famous Sandri pastry shop and coffee bar.

1865 Chocolatier Michele Prochet creates the first individually wrapped chocolate, the Gianduiotto.

1880 In Modica, Sicily, Francesco Bonajuto opens his candy store, with delicacies also of Arab and Spanish origin.

1934 Torino debuts the cremino chocolate: three layers of which the outer two are gianduja and the middle part is coffee or lemon or hazelnut.

1994 First Eurochocolate festival, includes craftsmen and industrial producers.

Featured image by Sonia Belviso via Flickr , licensed under CC BY 2.0

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The complete guide to visiting the Alba Truffle Festival in Italy

The Alba Truffle Festival is easily one of the best gastronomic festivals in Italy. It’s a bucket list destination for many chefs and foodies around the world. Anyone who likes the decadent black truffle shaved over the top of their pasta, or the strong scent of truffle oil on a pizza, will be fascinated to visit Alba for the Truffle Festival.

Its official title is “International Fair of the white truffle of Alba” Both black and white truffles are celebrated during the festive. Learning why they are vastly different prices is quite interesting, but more on that later.

The white truffle is a prized ingredient that attracts attention and money from locals and visitors alike. Hundreds of thousands of people visit the city to experience its flavour at the Truffle World Market. You can find examples of this ingredient for sale for around €400-500 per pound. White truffles are also popping up in other food settings, such as show cooking, guest dinners, exhibitions, seminars, and tastings.

Alba, Piedmont Region, Italy

It would be difficult to visit the International Fair of the white truffle of Alba without first understanding the region. Alba is a major city in the Piedmont region. Piedmont is considered by many to be one of the greatest culinary regions of the world. It is also known for its wines, mountains with ski resorts in the west and north, and the city of Turin. Located in the North-West corner of Italy, Piedmont is In a geographically interesting position. If you drive over the mountain range in Turin, you end up in either the Swiss Alps, or the French Alps.

The alps, the weather patterns and the soil all combine to create a very fertile region for crops and raising animals. As such, Piedmont also became home to the slow food movement in Italy.

Local specialities

You won’t want to miss trying these local specialities while you are in Piedmont.

• Castelmagno. This DOP cow’s milk cheese has been produced since the Middle Ages
• Piedmontese Beef. Also known as Fassona, Piedmontese beef is among Italy’s most prized meats
• White Truffle
• Robiola di Roccaverano (soft ripened goat cheese)
• Montebore (Allegedly Leonardo da Vinci’s favourite cheese)
• Grissini (aka breadsticks)
• Salsiccia di Bra (Bra Sausage)

What is the Alba Truffle Festival?

The Alba truffle festival is held in the city of Alba every year from the first week of October, until the end of November. This signifies the start of the white truffle season and is a way for the hunters to sell their truffles direct to market, and also create business relationships.

Famous chefs will have pop up restaurants and dinners and there are workshops and tastings all over the city. Many of the local restaurants will create special truffle menus and serve freshly shaved truffle on pretty much any dish you ask for. The delicious smell lingers in the air around every corner.

Some of the events you can book include tasting workshops, sensory analysis, Fresh Pasta Atelier, winetasting workshops and more.

World Market of the White Truffle of Alba and food and wine review “AlbaQualità”

This is the main market in the centre of Alba is where the festival takes place on weekends. You will see hundreds of people lining up to enter and it is the highlight for many during their time at the festival.

I highly suggest buying your entry ticket to include the wine tasting. This gives you two glasses of wine from the official tasting stand. There you can choose Barolo and Barbera wines to try, which would normally cost €10-€15 a glass at a bar. It’s great value! You will also be able to keep the glass to use at all of the other wine stands in the market. There are around 30 small wine producers with stalls, each offering tasting of their wine range.

Most had a wide range of Red wines to choose from (as that is the region’s speciality) but there were also some great white and sparking options too. Most of the bottles of wine for sale started at €10 each and Grappa was €30+

Among the wine sellers were plenty of cheese and other small goods being sold. Truffle pasta and Polenta are available for €5 a packet, truffle oil for €10+. There was a variety of fresh cheese and almost everything was available for free tastings.

Expect to spend around 2 hours here, if you are interested in trying the wines. If not, you may find yourself wandering around and leaving quite quickly. Once you have seen the fresh truffles on display, there isn’t too much more to do.

World Market address and details

Address: Cortile della Maddalena, Via Vittorio Emanuele II, 19 – Alba Opening Hours: Saturday and Sunday: 9.30 am – 7.30 pm / Last admission: 7.00 pm Entrance: Piazza Falcone, Alba

Buy your tickets at the door

Truffle hunting tour

WHITE TRUFFLE HUNTING SEASON from 30th September until 31st January. BLACK TRUFFLE HUNTING SEASON  different types of truffles all year round.

While you are in Alba, and it is truffle hunting season, I highly suggest doing a tour with a local truffle hunter.

We were taken to the outskirts of the city and met with a local hunter and his precious dog for the morning. While the dog foraged and searched for the truffles, the English speaking guide answered our questions and gave us more information on truffles and how the industry works. It was great to get that insight, and as a chef, I learnt a few things, I can imagine any budding foodie would gain a lot from doing it too.

We found several black truffles and a single white truffle, well, the dog found them. It was interesting to see the process. And it was really nice and scenic walking through the hazelnut trees. It is a tour that can easily be enjoyed by people of all ages and abilities, while the path isn’t paved, the ground was firm enough and the space clear enough for wheelchair users for example.

You can do these tours year-round, but vising during the white truffle hunting season is a bit more exciting! And don’t blame me if you fall in love with the dog too, such a cute little thing!

Barolo and Barbaresco wine tasting

This is what someone who knows more about wine than I do, had to say about the difference between Barolo and Barbaresco wines

Barbarescos and Barolos are both made from the Nebbiolo grape, and named for the regions where the grapes are grown. Broadly speaking,  Barolos are more dense and tannic versions of Nebbiolo, while Barbarescos are more approachable and graceful . winespectator.com

Look, honestly, I don’t know much about wine, I just drink the stuff. I have done wine tasting all over the world, and I’ll keep doing them, because : wine. But honestly, I don’t understand that side of the industry. I’m not going to pretend that I do for the sake of this. If you are a hardcore wine fanatic, please check out some well written Barolo and Barbaresco wine sommelier blogs before you come.

For regular wine drinkers like me, please, let me tell you about the wine tasting available in Alba.

Firstly, Every bar in Alba will sell you delicious local wines by the glass. Take advantage of this and create your own wine flight with each meal. If you are lucky to get yourself a table at a restaurant with a knowledgeable waiter, I’m sure they will be happy to explain the basics of each wine. Otherwise, just drink it, and if you like it- great! (see, I told you I’m not good at this sort of thing!)

Wine tasting tours in Alba

I do suggest going on an organised wine tasting tour too. The reason being, one, you get out of Alba for the afternoon and see the countryside of Piedmont. Which is absolutely stunning by the way. Honestly, just as, if not more, beautiful as Tuscany.

Get some fresh air and explore the other little villages around Alba. See the vineyards and walk around, it all just feels a lot nicer to do. I’m all for drinking in wine bars in town, but vineyards in the countryside defiantly have a vibe to them that can’t be beat!

Most tours will pick you up and drop you off at your hotel. This means you can buy a few bottles at the vineyard and know they will get home safe. You will usually do an extensive tasting and have a thorough explanation of the soil, grapes and process of the wine in the region.

If you are like me, your brain probably glazed over for that part. Just enjoy the wine.

The just of it is- Barolo wine is absolutely delicious if you like red wine. It is also incredibly expensive in restaurants outside of Europe. So take advantage of that, and try some.

Barbaresco can be even more elusive to find in the US, so again, drink as much of it as you can while you are in the region.

You will also be taught a little about Grappa production and each winery will have some grappa to try. it is not always “legal” per se, so they will explain how that all works. I actually found the grappa side of the business more interesting than the wine. Go figure!

Where to stay in Alba for the Truffle Festival

Ideally, you want to stay in the heart of Alba. For a couple of reasons.

• Alba is incredibly pedestrian-friendly. You will walk everywhere, easily.
• It is where most of the attractions are
• All of the restaurants are there.
• At night, you can smell the Nutella factory making hazelnut chocolate spread and it’s amazing!

I have to be honest here, options are limited in town. The small space means there are only a few Airbnbs and hotels to choose from, and this is definitely one of those places that you want to book your preferred hotel/Airbnb asap.

The hotels I really love are the VinCafe for those looking for a reasonably priced guesthouse style property. The Albergo San Lorenzo is an alternative 3-star hotel in the city. It also gives you an amazing location if you enjoy wandering the cobblestoned city.

You do have options to stay out in the countryside, which makes for a lovely change and the scenery is stunning.

If you are feeling a bit bougie and looking for something with a bit of Italian opulence, look no further than Hotel Castello di Guarene . Its ornate gold filigree artwork and draped curtains are fit for an Italian Princess!

There are plenty of other properties offering laid back vineyard vibes in the countryside. Dimora San Sebastiano is one such hotel. Complete with a wine cellar and restaurant, it’s easy to see why it’s a popular choice for visitors to the region.

Hotel advice

But be mindful of the drive into Alba to do anything, and there are fewer facilities out there. I think the greatest thing about being in a food capital of the world, is being able to eat out at different restaurants every day and explore the local cuisine. I just don’t think you get that vibe if you self caters in the countryside. If you are here for a short time and want to make the most of it, I highly suggest staying in the old town for at least a night or two.

Other Truffle fairs in the Piedmont region

But it’s not all about the International Fair of White Truffles of Alba, there are another  5 important national fairs  in the region of Piemonte.

Dates are approximate but typically fall in the same week every year.

• Moncalvo – 20/27 Oct –  www.fieradeltartufodimoncalvo.it
• Montechiaro d’Asti – 3 Nov
• Rivalba – 8-10 Nov
• Murisengo ‘Fiera Nazionale del Tartufo “Trifola d’Or” – 10/17 Nov –  www.fieradeltartufo.com  
• San Sebastiano Curone – 17 Nov –  www.eventisansebastianocurone.com  

There are also  14 regional fairs  dedicated to the local truffle stretching from October to December in the following localities.

• Montiglio Monferrato • Odalengo Piccolo • Bergamasco • Mombercelli • Trisobbio • Mondovì • San Damiano d’Asti • Canelli • Asti • Acqui Terme • Vezza d’Alba • Cortazzone • Santo Stefano Belbo • Scagnello

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Torrone, Nutella, Olive Oil, etc. factory tours?!

Hi there, We'd love to add a factory tour into our itinerary. Does any one know of a factory tour that will accommodate a family of four (not a large group) and have contact info? We'd love to see one of our favorites being produced. Thanks much, Holly

What's your itinerary? Or are you going to be all over Italy so it doesn't matter where the tour is?

Such factory tours are rarely available for the general public, for very obvious reasons. If available they usually form part of organised group tours, either a specialised group or form part of a general day tour from whichever town/city is nearby. You do need to tell us where you will be so we can advise further. I can offer you a buffalo mozzarella farm and museum near Paestum: http://www.vannulo.it/index-1.html

We're planning a driving tour of North and Central Italy for the end of May, and we really would appreciate suggestions along our route... Legs of the trip: (1) Geneva (Switzerland) to Bergamo (near Milan) (2) Bergamo to Venice (3) Venice to Florence (4) Florence to Rome (suburbs - Velletri) (5) Rome to Siena (6) Siena to Cinque Terre (7) Cinque Terre to Geneva So far we're planning to stop at Vinci on (3), Orvieto on (4), and Pisa on (6). I've heard of other tours like chocolate, gelato, rice and cheese as well, but we can't seem to find any contact information for factory tours. English-friendly tours would be great! Thanks...

As I noted above, I suspect such tours are generally part of organised day trips or specialist holiday packages. It would not be feasible,imo, to have a food factory open to the general public on a day-to-day basis. Example of specialist tour companies (private guides etc): parmagolosa.it/parmagolosa/h...

Yes, I wondered... because most of the tours we came across were in itineraries for large tour groups. I just didn't know if I was missing out because there are some more relatively-unknown ones for which you need to phone ahead for reservations. Was hoping for an insider's tip if there are any of these available, but wonder if I'll keep coming up empty. We're doing a self-driving tour, and we don't have time to join an actual touring group. :-( Thank you for your comment. Evidently Torino had a ChocoPass for sampling chocolate, but haven't found a recent note of that. When in Gruyere, France, we found the Gruyere Cheese Factory tour an amazing experience - I guess I'm hoping we can do it again in Italy. :-)

Haha. Oops! Gruyere, SWITZERLAND! ;-) [original link]

The Festa del Torrone is held in Cremona in November 2009, you could contact one of the sponsors for access to a manufacturer, or the Cremona tourist office: [original link] Nutella comes from Alba, you don't seem to be going near there and in any case, there is no indication of factory visits on their website (nutella.it). However, should be able to find an olive oil producer where (if you are there in the right season) you can see the olive press in operation, e.g. this agriturismo in Tuscany: [original link].

Here's another olive oil producer (oleificio) near Florence: [original link]

Sorry Holly that I found your question only today. You might like to have a tour of Perugina factory, the one that produces Baci, the famous chocolate. Slowtrav website has a description of this: [original link] The factory is located west of Perugia, so you would not even have to go through the horror traffic of this town. The description of slowtrav is excellent AND google street view even covers this part of Italy now (sometimes I love that street view). It is all still there. Just type perugia, san sisto, Strada Pievaiola into google maps, zoom out until the scale at the bottom left says "2000 ft" and then look for the kind of triangle SS220 has with Via Gerrardo Dottore, change from "map" to "satellite" and you can see the complex of Nestle on the northwestern part of this triangle. Zoom in and then you can change to street view and see the entrance. There is another report on the slowtrav website: [original link] What I find strange though is that I didn't find it on the Baci website so far. But this is most probably only a question of my google search.... I keep looking. Perugia is in your leg (4), approx. 30 min from autostrada Firenze-Roma to the east. Ingrid :-)

for Nutella you've to go to Alba. Not dificoult to find Ferrero, when I've been there I followed the smell instead the signals. Nutella is made also in France, where I do not remember now btw you're are doing so much things and visit a lot of place in just few day, are you sure to have time for those visits?

:-) Our trip is 21 days. I've read that Alba is almost impossible to get in to see. How did you do it and when?

Thanks, Ingrid! By the way, the phone conversation has been VERY VERY helpful as we've been planning our trip. Thank you again!!!!

Welcome Holly & family :-) Regarding the mysterious Baci tour in Perugia... I did not find details on their homepage.. There are countless descriptions and photos when I google baci factory tour, including one of early 2008. But Baci Perugia's homepage is in Italian and I have asked a friend to find out more. But she is currently travelling and will be back on Monday. I envy you all :-)) Time for me to make serious middle Italy plans again :-)

I did it long time ago, I've been there with the job I had those days. at the time I visisted also Barilla (few factories), Parmalat and other factories, I worked for an Italian firm selling machineries for human alimentation. these days for olive oil it's a bit early and usually people are not allowed when the olives are crushed, at least you get a demostration which gives an idea and it's not real. anyway you might be able to visit only those factory where at end they expect you buy something. in my opinion 21 day are just enough for seeing all those places unless is not the first time you go there

the best time for going to Perugia is during Eurochocolate

For Aceto Balsamico Tradizionale see my Reggio Emilia's accomodation tip about the Agriturismo il Cavazzone. They have lovely rooms and an outstandingly beautiful "acetaia". In my area also visit to "caselli" producing the original Parmiggiano-Reggiano are also possible. As to Parma ham (also in the area) no problem in finding a factory tour in Langhirano (Parma's province). Bye

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• May 27, 2019

TRAVEL: A Hazelnut Love Affair - Piedmont, Northern Italy

Updated: Apr 9, 2023

This month, I'm visiting northern Italy, in particular the Piedmont (Piemonte) region. So let's explore one of the region's favourite locally grown ingredients, La Nocciola .

Hazelnuts (nocciole) are a beloved ingredient of the Piedmont area. And Torino, the city where I’m currently staying, is especially obsessed with the combination of hazelnuts AND chocolate. I mean, who wouldn't be? The earliest version of Nutella originated in this northern region. The local Ferrero factory still churns out the much loved choc-hazelnut spread today and is now manufactured around the world. But we know Nutella isn’t vegan. But of course there are even better (vegan) versions such as Aussie spread Pana Chocolate or Crema Numero Uno in Italy. Well before Nutella was ever packaged, there was a concoction called 'Gianduia' or 'Giandjua'. This simple paste of cocoa, sugar and hazelnuts is said to be created by the Piemontese and rose out of a lack of cocoa. So instead of making a pure chocolate, it was more affordable at the time to mix cocoa with a hazelnut paste and hence, ‘Gianduia’ was born. This recipe is now used in everything from chocolate, gelato and liqueur. And if you think this ingredient couldn't get any more cultural, the Gianduia name comes from the commedia dell'arte character of the Piedmont region. Chocolate and theatre - what more could you want?

As you can imagine, I made it my mission to seek out the vegan versions of this delicious ingredient. Il Gelato Amico (a 100% vegan gluten free gelateria) offers a  gianduja rice milk gelato. Yes, it's as good as it sounds.

The local Torinese specialty chocolate Gianduiotto includes a range of vegan flavours, such as dark, orange and chilli. You can find these chocolates in various stores in Turin or you can visit the two Gianduiotto stores in the city centre.

Are you ready to delve into the alcoholic side of gianduiotto? Heralding from Turin, Vincenzi liqueur has created a drool-worthy creamy liqueur 'Bicerin Gianduiotto' which is both vegan and gluten free. The liqueur uses a vegetable based cream and the signature chocolate-hazelnut flavour that is synonymous with the region. This liqueur is also based on Bicerin, the popular hot drink found in every Torinese coffee house. Bicerin is made with a layer of espresso coffee, a second layer of hot chocolate and topped with cream. You may not be able to hunt down a vegan bicerin very easily in Turin, but you can certainly enjoy this vegan liqueur, which is stocked in bottle shops and some souvenir shops in Turin. Enjoy this poured over ice, stirred through coffee, made into a dreamy cocktail or to enhance a dessert such as tiramisu or custard filled pastries. Smuggle a sealed bottle into your luggage to enjoy it when you return home and dreaming of the Piedmont region.

And to side-step to a more savoury hazelnut offering, I ordered the Farro Tagliatelle in a creamy hazelnut sauce, which was topped with more hazelnuts. What a delightful taste sensation at the all-vegan Mezzaluna Restaurant in Turin.

So, let's think, how will you creatively bring hazelnuts into your culinary world? Will you mix it into savoury dishes like Mezzaluna Restaurant's tagliatelle dish or stick with the popular combo of chocolate and hazelnut in your favourite dessert? Have a go. Bring the Piedmont region into your home.

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ITALIAN AMBASSADOR VISITS FERRERO FACTORY IN LITHGOW TO CELEBRATE 60 YEARS OF NUTELLA WORLDWIDE

Italy’s Ambassador to Australia and the Italian Consul General in Sydney visited Ferrero’s factory on World Nutella Day, celebrating the Italian roots of the icon-status treat and its journey into the hearts of millions of Australian fans.

5th February 2024 - In celebration of World Nutella Day, Ferrero welcomed the Italian Ambassador, His Excellency Paolo Crudele, and Italian Consul General in Sydney, Gianluca Rubagotti, to Ferrero’s Lithgow factory, where Nutella is made for millions of Australians.

This year, World Nutella Day 2024 is a moment of celebration of the global 60-year anniversary since the first jar of Nutella was created in Italy. To mark the occasion, Nutella is releasing a limited-edition 60th anniversary jar honouring the remarkable global journey of the beloved brand.

The Italian Ambassador to Australia, His Excellency Paolo Crudele, said: “Italy and Australia’s relationship is deeply valued across the oceans. Ferrero is a standout example of a global organisation with Italian heritage and strong Australian connections. It’s a pleasure to mark the occasion here in the Australian home of Nutella.”

Consulate General of Italy in Sydney, Gianluca Rubagotti said: “ I am delighted to celebrate the enduring relationship between Italy and Australia through Ferrero. Nutella is a staple in Italian and Australian homes alike and is just one of the important similarities our cultures share."

In Australia, Nutella has been produced locally at the Ferrero Factory in Lithgow for over 45 years, since 1978. This factory was the first Ferrero production site to be established outside of Europe. Since then, Ferrero has shown a deep-rooted respect and commitment to its Australian staff, resulting in a deeply loyal workforce, especially in its Lithgow-based Nutella factory.

Managing Director of Ferrero Australia Business Unit, Massimo D’Ambrosio, said: “As an Italian who calls Australia home, it is a pleasure to see that it is an iconic product here as much as in Italy. The growth and success of the Nutella brand in this market, to the point that it’s now enjoyed by one in four Australian households, is a testament to the quality product that has been popular around the world for 60 years.”

In recent years, Ferrero’s commitment to innovation has led to the development of new Nutella products, such as Nutella Biscuits and B-ready, which have enjoyed great success with Australian Nutella fans.

Ferrero’s factory produces Nutella for Australia, New Zealand and East Asia and has grown to become an Australian icon in its own right. Typically, around 13,500 tonnes (or 13.5 million kilograms) of Nutella is produced at Ferrero’s Lithgow factory each year; in 2024, this figure is set to grow by an additional 1,500 tonnes.

Ferrero Australia Lithgow Operations’ Managing Director, Daniel Quack, said: “Lithgow has been the home of Australian-made Nutella for over four decades and we’re proud to be a significant employer in the region, with 100 staff responsible for producing Nutella. This year, we’re on track to achieve a record level of Nutella production, with more than 15,000 tonnes set to be produced here at our Lithgow factory.”

Created in 2007 by fan Sara Rosso, World Nutella Day holds a special place in the hearts of Nutella enthusiasts in over 160 countries across the globe. The annual commemoration sees thousands of fans celebrating Nutella by sharing art, inspiration, and recipes on social media, using the hashtag #WorldNutellaDay.  

NUTELLA FAST FACTS

• World Nutella Day was conceived by a Nutella Lover, back in 2007. Since then, for more than 15 years, on February 5th, Nutella® fans come together on social media to share their love for the world’s favorite hazelnut spread.
• Did you know that the Nutella produced in one year weighs more than the Empire State Building?!
• The global Facebook page dedicated to Nutella® reached 10 million fans in one year; today it counts more than 30 million fans!
• A stamp and even a silver coin have been dedicated to Nutella
• The most popular way to eat Nutella worldwide is bread & Nutella for breakfast, followed by toast, crepes and pancakes

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FERRERO NAMES NEW LOCAL LEADER FOR AUSTRALIA AND NEW ZEALAND

The story of Ferrero Group and its mission. From the first steps to a worldwide success.

We spread positive energy in families to bring more optimism to the world.

As a family-owned company, values such as respect, integrity and innovation have been built into our culture for generations.

At Ferrero, we know our products are loved by millions of people, young and old, all around the world.

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac® and Ferrero Rocher®. More than 46,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.

Nutella Map Shows You Where All The Nutella Comes From

Published Dec 12, 2013

Modified Dec 12, 2013

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Nutella is the kind of food that brings people together— carnivores , pizzaiolos , and thieving Ivy Leaguers , to name a few. And it makes sense that this alarmingly addictive hazelnut spread has such an international appeal, because according to the Organisation for Economic Co-operation and Development (OECD), this stuff gets whipped up all over the world. See what tiny jars of magic we can make if we all just get along?

The OECD, which studies and oversees international economic progress and world trade, mapped out all the countries that manufacture and provide ingredients for the Milky Way's most popular hazelnut spread. And there are a lot of them: though Nutella's homebase is the Ferraro factory in Northern Italy, ingredients are sourced from such disparate countries as Turkey, Brazil, Malaysia, France and Nigeria, and factories in Russia, North America, South America and European countries outside of Italy manufacture Nutella, too.

All these happy little nations working together to create the world's most delicious condiment warms our diabetic hearts! One day we'll look back fondly at this utopian era, before The Hershey Company bought the company, replaced the hazelnut and cocoa with polyglycerol polyricinoleate and outsourced all manufacturing to China.

[h/t Quartz ]

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A visit from the homeland for Nutella’s 60th year

In Australia, Nutella has been produced locally at the Ferrero Factory in Lithgow for more than 45 years, since 1978. The factory was the first Ferrero production site to be established outside of Europe, and produces Nutella for Australia, New Zealand and East Asia, with around 13.5 million kilograms of Nutella produced each year.  In 2024, this figure is set to grow by an additional 1500 tonnes.

Ferrero Australia Lithgow operations’ MD, Daniel Quack, said the factory was proud to be a significant employer in the region.

“Lithgow has been the home of Australian-made Nutella for over four decades, with 100 staff responsible for producing Nutella. This year, we’re on track to achieve a record level of Nutella production, with more than 15 000 tonnes set to be produced here at our Lithgow factory,” said Quack.

Ferrero Australia MD of business, Massimo D’Ambrosio, said Nutella was present in one-in-four Australian households.

“As an Italian who calls Australia home, it is a pleasure to see that it is an iconic product here as much as in Italy. The growth and success of the Nutella brand in this market, to the point that it’s now enjoyed in so many households, is a testament to the quality of the product,” said D’Ambrosio.

The Italian ambassador to Australia Paolo Crudele, said Ferrero was a ‘standout’ example of a global organisation with Italian heritage and strong Australian connections.

“Italy and Australia’s relationship is deeply valued across the oceans. It’s a pleasure to mark the occasion at the Lithgow factory, the Australian home of Nutella,” said Crudele.

Consulate general of Italy in Sydney Gianluca Rubagotti said Nutella was just one of the important similarities the two cultures shared.  

“The relationship between Italy and Australia through Ferrero is enduring, and Nutella is a staple in Italian and Australian homes alike,” said Rubagotti.

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