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Valencia welcomes the World Tourism Film Awards 2023

Friday, November 10, 2023

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The World’s Best Tourism Films of the year awarded in Valencia

València, November 24th, 2022. The 34th Annual World Tourism Film Awards brought together tourism and audiovisual figureheads to Valencia (Spain) to receive the prestigious titles of the World’s Best Tourism Films of the year.

During the ceremony held on November 24th at the Caixa Forum, located in the City of Arts & Sciences complex, were recognized the best tourism films across the categories Tourism Destination Cities, Regions, Countries, Tourism Products, Tourism Services, and the winner of the CIFFT “People’s Choice” Award 2022.

Among the winners were 26 outstanding tourism films from 14 countries: Australia, Bosnia and Herzegovina, Croatia, France, Greece, Hungary, Iceland, Japan, Lithuania, Portugal, Qatar, Slovenia, Spain, and Uganda. 

The event celebrated not only the quality of films considered the best in the world but also the professionals and organizations behind each project. Representatives of tourism organizations, production companies, creative agencies, as well diplomatic corps participated in the gala.  

This was the second time that Valencia received the World Tourism Film Awards, the first as an in-person event, reinforcing the city's position as a leading tourism destination. In 2022, it was also named the European Capital of Smart Tourism 2022 and the World Design Capital for 2022.

For Emiliano García Domene, Councilor for Tourism and Internationalization of the Valencia City Council, “We are pleased to welcome the World Tourism Film Awards to València in the first year that they are held outside the city of Vienna. We are aware of the power that audiovisual content has in tourism promotion and its ability to excite and arouse interest in a territory. For this reason, at Visit València, we are betting on an increasingly digital, dynamic, and creative promotion in which audiovisual content takes on greater prominence.

Through audiovisual promotion, we project that València is a dynamic city that combines a rich artistic heritage, architecture, gastronomy, and cultural traditions. As you know, this year, we are World Design Capital, but we are also the European Capital of Smart Tourism. Valencia has always shown its potential, and now it is in the spotlight as a world reference in tourism innovation and sustainability. It is a challenge for us to transmit these values and make them reach potential tourists.”

The World Tourism Film Awards aim to recognize and award creative excellence in tourism communication. Its results come from the CIFFT Circuit, a year-long worldwide competition for tourism films and campaigns, with member festivals in New York, Los Angeles, Cannes, Vienna, Croatia, Tortosa, Amorgos, Ourém, Cape Town, Yoron Island, and Veliko Gradiste.

“We are delighted to be in Valencia to award the World's Best Tourism Films of the year, celebrating them with the tourism players and the creative professionals who are raising the bar in Tourism Promotion worldwide and the festival directors of the CIFFT Circuit.”, said Alexander V. Kammel, CIFFT Director. 

The night’s winners were also congratulated by Mrs. Mariana Oleskiv, President of the State Agency for Tourism Development of Ukraine, who opened the ceremony with a video message that also addressed the importance of peace for tourism.

The event program also included a Welcome Reception at the Palacio de La Exposición and a City Tour where the participants had the opportunity to visit the main spots of Valencia and have a gastronomic experience.

The 34th Annual World Tourism Film Awards was organized by the International Committee of Tourism Film Festivals and Visit Valencia, with the support of the Fundación La Caixa, Valencia Tourism, Region of Valencia, Hotel Primus Valencia, Vam, and the CIFFT endorsers, including the World Tourism Organization, European Travel Commission and the Tourism and Society Think Tank (TSTT) , among others. 

The World’s Best Tourism Films

A full list of the night’s winners is below

The World’s Best Tourism Films in the category Tourism Destinations Cities were “10 plans to live Madrid” (Spain) as the 1st place, “Cannes is Still Standing” (France) as the 2nd place, “Linz is Linz” (Austria) as the 3rd place, “Oda. side-A, side-B” (Japan) as the 4th place, and “Valencia, Host City for Gay Games 2026” (Spain) as the 5th place. 

In the category Tourism Destinations Regions, the World’s Best Tourism Films were “No Joy in Life is Small” (Spain) as the 1st place, “Peloponnese. Greece beyond the obvious.” as the 2nd place, “Just Between Us” (Portugal) as the 3rd place, “Catalonia, a tailor-made destination” (Spain) as the 4th place, and “Tasmania Tourism – Airguides” also as the 4th place. 

The World’s Best Tourism Films in the category Tourism Destinations Countries were “Introducing the Icelandverse” (Iceland) as the 1st place, “Experience A World Beyond” (Qatar) as the 2nd place, “Holiday Here This Year - Epic Holidays” (Australia) as the 3rd place, “The Real Egypt” (Croatia) as the 4th place, and “Explore Uganda - The Pearl of Africa” (Uganda) as the 5th place. 

In the category Tourism Products, the World’s Best Tourism Films were “The Majestic Adventures of Ofelia de Souza” (Portugal) as the 1st place, “Lithuania. Find your sauna self” (Lithuania) as the 2nd place, “World Paella Day” (Spain) as the 3rd place, “Budapest MICE image film” (Hungary) as the 4th place, and “Slovenian Gastronomy: You can't spell Slovenia without love. Your plate awaits.” (Slovenia) as the 5th place. 

The World’s Best Tourism Films in the category Tourism Services were “Future Looks Bright - Anemos Luxury Grand Resort” (Greece) as the 1st place, “Eco Lodges Japan in Yukiguni” (Japan) as the 2nd place, “Hotel Bohinj - Meet Your Spirit” (Slovenia) as the 3rd place, “Kobariški muzej” (Slovenia) as the 4th place, and “Utopia” (Greece) as the 5th place. 

“Why Bosnia and Herzegovina can be NUMBER 1 travel destination in the world” (Bosnia and Herzegovina) was elected the World’s Best Tourism Film by people’s vote after winning the CIFFT “People’s Choice” Award 2022. 

Watch all the World’s Best Tourism Films at https://www.cifft.com/ranking_list/   

About CIFFT

Created in 1989, the International Committee of Tourism Film Festivals (CIFFT) brings together the World’s Best Tourism Film Festivals from four continents at the most prestigious award and recognition initiative in Travel Video Marketing Industry - the CIFFT Circuit.

CIFFT works to encourage tourism brands to achieve excellence in promoting their destinations, products, and services using video, with the support of its endorsers World Tourism Organization (UNWTO), European Travel Commission (ETC), Caribbean Tourism Organization (CTO), Central America Tourism Agency (CATA), Skal International, and in partnership with the Tourism and Society Think Tank (TSTT).

The CIFFT Circuit Member Festivals

1. Amorgos Tourism Film Festival – Amorgos, Greece

2. ART&TUR - International Tourism Film Festival – Ourém, Portugal

3. Cannes Corporate Media & TV Awards – Cannes, France

4. International Tourism Film Festival Africa - Cape Town, South Africa

5. Internationale Wirtschaftsfilmtage – Vienna, Austria

6. Japan World’s Tourism Film Festival – Yoron Island, Japan

7. New York Film Festivals – New York, USA

8. Silver Lake Tourfilm Festival (Silafest) - Veliko Gradiste, Serbia

9. Terres Travel Festival - Films & Creativity - Tortosa, Spain

10. US International Awards - Los Angeles, USA

11. Zagreb TourFilm Festival – Zagreb, Croatia

Contacts: General Inquiries [email protected]  

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The biggest online-voting competition for tourism films is back. From 1 to 20 October, the worldwide audience can cast their vote for the World’s Best Tourism Film . In its fifth consecutive edition, the International Committee of Tourism Film Festivals (CIFFT) “People’s Choice Award” features 49 videos from 22 countries.

The initiative of CIFFT aims to encourage the audience to discover new tourism experiences through video and vote for their favourite. In the last edition, the Portuguese production “Heart and Soul”, produced by Lobby Films and Advertising for the Historical Villages of Portugal, was elected the World’s Best Tourism Film by the People’s Vote after achieving 8133 votes from 47 countries.

It is very pleasant to follow the awards’ evolution each year and be able to reward the best films with the help of the public. Alexander V. Kammel, CIFFT Director

Who will be the next World’s Best Tourism Film? 🏆 Comment which films you're cheering for at the CIFFT “People’s Choice” Award 2022 and cast your vote at https://t.co/tRlkPRqYlt . #CIFFT #WBTF #WorldsBestTourismFilm pic.twitter.com/3tm6ocETIt — CIFFT (@cifft_circuit) October 4, 2022

“Winning this high-level competition of worldwide recognition and compared to the Oscars of Tourism, makes me deeply happy and fills me with a feeling of accomplishment”, said Telmo Martins, CEO and Director of Lobby Films and Advertising.

Nowadays, video plays a central role in the efforts of most brands. The CIFFT “People’s Choice” Award brings attention to the potential of this format to promote tourism experiences in an authentic and engaging way. The films participating in the People’s Choice Award are “a sample of what is most creative and innovative in tourism promotion nowadays”, said CIFFT Director Alexander V. Kammel.

The 49 videos also participate in the CIFFT Circuit, a global competition for tourism films endorsed by the World Tourism Organization and the European Travel Commission, among other institutions.

Voting is open from 1 October, 12:00 PM CET, to 20 October, 12:00 PM CET, limited to one vote per day, per IP Address or Browser Session. The winner will be revealed on 21 October on the CIFFT website and social networks.

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Valencia Welcomes the World Tourism Film Awards 2023

At the event, the most acclaimed campaigns and videos of the year will receive the coveted  awards of the World’s Best Tourism Film. 

Valencia, Spain – November 10th , 2023 – The city of Valencia, Spain, will host the 35th edition  of the World Tourism Film Awards. Set to take place on the 22 nd of November at the Auditorium Mar Rojo in Oceanogràfic València, this event will be a celebration of the very best in global  tourism videos and advertisements in 2023. 

The World Tourism Film Awards will bring to the city figureheads from the Tourism and  Audiovisual industries to receive the prestigious title of the “World’s Best Tourism Films of the  Year” in five thematic categories, including City, Region, and Country Promotion, Tourism  Products, and Tourism Services. 

“ We are very pleased that the organizers of the World Tourism Film Awards have once again  chosen Valencia for the presentation of their prestigious awards. It provides an opportunity for marketing and tourism promotion professionals to visit our city and get to know first-hand the  important work we are doing in this area, which is allowing us to position ourselves as a cutting edge destination “, said Paula Llobet, Valencia City Councillor for Tourism. 

This edition marks the third consecutive year that Valencia hosts the World Tourism Film  Awards. With its rich cultural heritage, breathtaking landscapes, and an unwavering  commitment to innovation in both tourism and audiovisual, Valencia stands as the ideal  backdrop for this exceptional event. 

“ The World Tourism Film Awards is a platform that not only celebrates innovation in tourism  communication but also inspires the industry to reach new heights. We are thrilled to be in  Valencia, a city known for its boundless enthusiasm for both tourism and filmmaking, to  recognize the World’s Best Tourism Films .”, said Alexander V. Kammel, CIFFT Director. 

To reach the title of World’s Best Tourism Film, over 3,000 promotional videos from  approximately 50 countries participated in the CIFFT Circuit 2023, a unique competition that  brings together corporate and tourism film festivals around the world to award the best  audiovisual productions in the tourism industry.  

In the previous year, the World Tourism Film Awards showcased the immense talent in tourism  video production. Among the winners were videos from Business Iceland, Qatar Tourism,  Tourism Australia, as well as Spanish productions from the Catalan Tourist Board, Madrid  Destino, Turismo Andalucía, and Visit Valencia, among others. 

Organized by the International Committee of Tourism Film Festivals (CIFFT), Visit Valencia,  and the Region of Valencia, this event has established itself as the premier platform for  recognizing excellence in the field of tourism video production. This year’s edition also counts  with the support of Oceanogràfic València and the Primus Hotel.

About Visit Valencia 

VISIT VALENCIA is a non-profit foundation, in which Valencia’s City Council, the Chamber of  Commerce, Feria Valencia and the Valencian Business Confederation participate, along with  most of the local companies in the tourism sector. Its objective is the strategic management  and promotion of the city of Valencia in the tourism field, with a professional and transversal  approach that combines public and private interest. Since its creation in 1991, the Foundation has contributed to the tourist evolution of the city, favouring employment,  tourism development and the increase in economic impact; factors that have had a direct  impact on the wellbeing of Valencian society.  

www.visitvalencia.com/en

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Tourism Press Award

The Tourism Press Award is designed to honor outstanding tourism videos by engaging the perspective and expertise of tourism journalists. This unique award celebrates the symbiosis between the media and tourism industries, recognizing a video that resonates not only with travelers but also with the journalistic community.

How It Works

The videos submitted in the CIFFT Circuit through the CIFFT Entry Service will be evaluated by an international panel of travel journalists.

By combining the insights of journalists with the creativity of filmmakers, the award sets new standards for excellence.

Recognition at the World Tourism Film Awards

The best video, as determined by the jury, will be honored at the prestigious World Tourism Film Awards ceremony.

This recognition places your work alongside the World’s Best Tourism Films of the Year and the winner of the CIFFT “People’s Choice” Award competition.

Meet Our Jury

These international professionals bring a wealth of experience and expertise in the travel journalism industry, ensuring an insightful evaluation of the submitted tourism videos.

Do you know an outstanding travel journalist who would be a perfect fit for our international panel of jury members? Nominate them now!

Ashley Couto

Travel journalist.

Elaine Villatoro

Founder of live more, travel more.

Florence Shih

Editor of the yoga, wine & travel.

Luís Octávio Costa

Journalist/photographer fugas/público.

Travel Writer

María Jesús Tomé

Ceo tomcom vídeo.

Sarah Teresa Brown

Travel and environmental journalist.

Devika Jeet

Editorial director, ddp group.

Luana Ferreira

Milagros Vera Colens

Maria Theofanopoulou

Ceo greek travel pages.

Andreas Conrad

Media owner and publisher of frontrowsociety – the magazine.

Ana Oliveira

Travel editor.

Josep M. Palau Riberaygua

Director and head of brand development at viajar magazine..

Travel writer

Irada Gadirova

Travel writer, influencer, vlogger.

Robin Fredericks

South africa, editor at bizcommunity.

United Arab Emirates

Editor in chief, travel & tourism news middle east.

Tarana Maharramova

United Kingdom

Freelance travel writer.

Rogerio Raupp Ruschel

Editorial director at essential idea publishing house.

Ema Miliūnaitė

Delfi travel editor.

Tamás Kassay

Founder, editor in chief of spabook.net.

Fabricio Brasiliense

Editor at viagem eturismo.

Željka Kunštek

Editor in chief, tiptravel magazine.

Joachim Fischer

Editor -in-chief at tourism-insider.

Maria José Santana

Journalist at fugas magazine by público.

Brian Thacker

Travel writer, author and podcaster.

Monica Pitrelli

Editor, cnbc travel.

Sergio Herrera

Executive director, grupo pda.

Claudia Laroye

Writer, editor and author.

Slobodan Kadić

Janine Marsh

Author and editor.

Anita Palada

Writer, journalist, blogger, storyteller.

Isabel Conway

Freelance travel writer and veteran news journalist.

Davorin Tomić

Bosnia and herzegovina, founder and editor of seesrpska.

Jeannette Ceja

Tv host and travel journalist.

Regina Zhuoqing Li

Media professional.

Stuart Forster

Freelance travel writer and photographer.

Anđelka Markovic

Editor-in-chief at hedonist and deputy editor at seesrpska.

Harmeet Sehgal

New zealand, managing director, travel media limited.

Larry Heath

Founding editor & publisher, the au review director, heath m.

Communications Manager, American Research Center in Egypt

Summer Rylander

Freelance journalist.

Expert Travel Journalist

Mariela Andrea Onorato

Travel & food journalist.

Jose Berrocoso

Travel director, city pages magazine & the ciin.

Rosa María Verján

Coceo at verest magazine.

Catalina Martínez Martínez

Director and owner of el viajero magazine.

Tobias Venus

Video lead, point hacks.

Catarina Leonardo

Travel writer/travel blogger.

Angeliki Gourni

Publisher / owner brainbuzz media, athens.

Federico Geremei

Travel writer, tourism data analyst.

Justin Jamieson

Marco Sumayao

Philippines, editorial director at adobomagazine.

Travel Journalist, Filmmaker, Blogger, and Photographer

Shehara Rizly

Managing editor middle east at travtalk.

President of FIPETUR

Kohsuke Miyata

President, fukui town movie project.

Patrick Koune

Publication manager and photographer.

Angèle Koune

Editorial manager and redactor.

Takuho Shiraki

Journalist/contents director.

Editor-in-Chief, Turizmus Online, Klasszis Media Group

Rachel Lees

Culture Consultant and Storyteller

Takahisa Fujita

General producer, asahi television broadcasting corporation.

Belinda Jackson

Journalist, travel writer, podcaster.

Ira Sinigalia

Deputy editor at ready2board magazine.

Álvaro Soto

Travel journalist and radio producer.

Hajnalka Fucskó

Editor in chief.

Nellie Huang

Travel writer and book author.

Fernando Brandão

Journalist and content producer of "boa cama boa mesa".

Daniela Battaglioni

Editorial director at travel quotidiano.

Jessica Nabongo

Entrepreneur and author.

Daniel Msirikale

Photographer | visual storyteller | creative director.

Adele Mackenzi

Editor at tourism update.

Mag. Markus Duft

Tourism media specialist.

Alex Mitcheson

Freelance journalist/photographer/producer.

Janeen Christoff

Saliha Hadj-Djilani

Rahim Gadirov

Head of plus media production. chief editor of turizmplus.az.

Rui Barbosa Batista

Journalist & travel blogger.

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CIFFT launches Tourism Press Award to recognise best global tourism video

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The Tourism Press Award celebrates the powerful synergy between tourism and journalism, highlighting exceptional storytelling and cinematography in the tourism industry. By bringing together professionals who shape travel narratives, CIFFT aims to reward the finest productions that inspire and captivate audiences worldwide.

An esteemed jury of more than 80 travel journalists from leading media outlets worldwide will evaluate the audiovisual productions, including representatives from Argentina, Australia, Austria, Azerbaijan, Bosnia and Herzegovina, Brazil, Canada, China, Croatia, Denmark, Egypt, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Kuwait, Lithuania, Malaysia, Mexico, New Zealand, Peru, Philippines, Portugal, Singapore, South Africa, Spain, Tanzania, Uganda, the United Arab Emirates, the United Kingdom, the United States, and Uruguay.

"This initiative marks a significant milestone in CIFFT's history," says Alexander V. Kammel, director of CIFFT. "We are forging a unique convergence between the journalistic community, the audiovisual sector, and tourism players, all in celebration of outstanding storytelling. This award reaffirms our commitment to driving innovation and excellence in tourism promotion."

The winner will be honoured at the World Tourism Film Awards, which will also feature the most awarded videos from the CIFFT Circuit 2024, recognising the top positions in the CIFFT Rankings.

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