persona tours

• Persona 3 Reload
• Persona 5 Tactica
• Persona 5: The Phantom X
• Persona 4 Arena Ultimax
• Persona 5 Royal
• Persona 5 Strikers
• Persona 4 Golden
• Soul Hackers 2
• Shin Megami Tensei V: Vengeance
• Shin Megami Tensei V
• SMT III: Nocturne HD Remaster
• Strange Journey Redux
• SMT: Liberation Dx2
• Etrian Odyssey
• Unicorn Overlord
• 13 Sentinels: Aegis Rim
• Dragon’s Crown Pro
• Odin Sphere Leifthrasir
• Metaphor: ReFantazio
• Catherine: Full Body
• Weekly Question
• Event Calendar

Persona Live Tour 2024 -More Ahead- Paid Livestream Announced for June 8, 2024 Performance

Atlus has announced that the June 8, 2024 performance of the upcoming Persona series concert tour “Persona Live Tour 2024 – More Ahead-” will be streamed online through a paid livestream.

Tickets can be purchased here , and will be available for sale until June 17, 2024, after which point the archive will no longer be available to view.

Stream Details

• Date:  June 8, 2024
• 3:00 AM PDT
• 6:00 AM EDT
• Other Time Zones
• Price: 4,400 yen
• Ticket Page

It will not be possible to rewind the live broadcast, an archive will be made available after the initial distribution has ended.

Event Overview

• Performance Name:  Persona Live Tour 2024: more ahead
• Date:  Friday, May 31, 2024 (1-night performance)
• Venue:  Namba Hatch
• Date:  Friday, June 7 & Saturday, June 8, 2024 (1-night performance for each)
• Venue:  KT Zepp Yokohama
• Persona Singers:  Lyn Inaizumi, Azumi Takahashi, Lotus Juice
• Guitar:  Toshiki Konishi (Atlus)
• Persona Dancers

— Persona Channel

• Privacy Policy
• Commenting Guidelines
• Review Score Guide

submenu#toggleSubMenu"> The Menu

Find us on social media, persona live tour 2024: more ahead announced.

Persona music, live and in-person!

Persona fans in/around Japan and Taiwan have another big event to look forward to, as ATLUS has just announced that Persona Live Tour 2024: More Ahead concert series. You can check out the announcement trailer for this concert above.

The Persona Live Tour 2024: More Ahead concert is going to include songs from Persona 3 Reload and various Persona 5-related titles. Those who check out the concert can expect performances by Lyn, Azumi Takahashi, and Lotus Juice, DJ VaVa, guitarist Toshiki Konishi (ATLUS), and the Persona dancers.

So far, two stops on the Persona Live Tour 2024: More Ahead concert tour have been dated, with the first being held at Namba Hatch in Osaka on May 31st, 2024, and the second taking place at KT Zepp Yokohama on June 7 and 8th, 2024. News on the concert stops in Taiwan will be shared at a later date.

Comment History

Be nice... or else. Community Guidelines.

Direct an issue or corrections to the author. Abuse/misuse of this feature carries penalties.

Reason for warning User profile link

Reason for reporting

Reason for deleting

Add Comment

Comments (0), comment upvoting details.

10 Persona 5 Locations You Can Visit In The Real World

Your changes have been saved

Email is sent

Email has already been sent

Please verify your email address.

You’ve reached your account maximum for followed topics.

Key Takeaways

• In Persona 5, Tokyo serves as a backdrop for the Phantom Thieves' adventures, with real-world locations like Akihabara and Shinjuku featured in the game.
• Players can visit iconic spots like Aoyama-Itchome, Miura Beach, and Kanda in the game, offering a mix of fantasy palaces and real-world charm.
• Exploring the bustling Shibuya Station and Central Street adds to the immersive experience, with familiar businesses and landmarks to discover.

Although each entry in the Persona series is a unique experience, the games are all bound by one thing in common (other than the Personas themselves): Japan. The world of Persona 5 is perhaps the series' biggest yet, introducing players to bustling downtown Tokyo and other major metropolitan areas.

Persona 5 Timeline, Explained

There are multiple games that feature our favorite Phantom Thieves, but where does each fall in the series' timeline?

Between base Persona 5, Royal and Strikers, the Phantom Thieves of Hearts have covered quite a lot of ground, both in the Metaverse and in the real world. While the fantastical palaces in the Metaverse can only be experienced in the game, many locations encountered in Joker's everyday life are open for tourists to visit in Japan.

Updated August 5, 2024 by Gabrielle Castania: It's been almost a year since our last update to this list of places you can check out IRL from Persona 5 and Persona 5 Royal, so we're back again to update the list with more info and hyperlinks to help you find your favorite iconic Phantom Thieves spots a little quicker (either in-game or in real life).

Follow the links in this guide to access the tourism websites for these iconic locations!

10 Meet Futaba At Akihabara

The area around Akihabara Station, nicknamed Akihabara Electric Town , plays a small but intriguing role in Persona 5. In the game, Akihabara features an electronics store where the player helps an anxious Futaba Sakura overcome her fear of public spaces.

It also contains an interactive cafe, gachapon machines, and an arcade where the player can learn weapon-wielding skills from Shinya Oda .

The real-world Akihabara is known as the heart of pop culture in Japan, where countless electronics, manga, anime and hobby stores can be found. One such famous hobby store in the area is Mandarake , where rare collectibles from a wide variety of anime franchises can be purchased.

9 Get To Class At Aoyama-Itchome

For most players, this may be the most frequented location in all of Persona 5. Aoyama-Itchome serves as the point for access for Shujin Academy, the high school most of the Phantom Thieves attend. It is also the location of Suguru Kamoshida's Castle palace , where Joker awakens to his Persona for the very first time.

Unfortunately, neither the school nor the castle can be found here in the real world. The subway station , however, is surrounded by several points of interest, including the Japan National Stadium and the Asakasa Palace. The street outside the station is also worth a visit, being the location of several morning chats with Ryuji Sakamoto and Morgana.

8 Retreat For The Summer At Miura Beach

When school breaks for the summer and Futaba has taken care of Medjed, the Phantom Thieves bring her to Miura Beach. Yusuke Kitagawa also buys a pair of live lobsters here. While the game's beach cannot be revisited after August 29th, the real-world Miura Beach has a lot more to offer.

Persona 5 And Persona 5 Royal: The Biggest Differences

Persona 5 Royal isn't just a re-release of the base game with a couple of changes. There are revamped boss fights, a new Phantom Thief, and more.

Located in Kanagawa Prefecture just an hour away from central Tokyo, Miura Beach is surrounded by parks and is home to beautiful natural sights. The area is also known for its delicious seafood restaurants, where visitors can enjoy tuna caught right off the boats.

7 Study Up At Kanda And Jinbocho

Persona 5 players are able to visit two Kanda locations in-game. The more prominent of the two is the church where shogi player Hifumi Togo can be visited. In reality, Kanda is a district in Tokyo that includes 30 different neighborhoods. The church in Persona 5's Kanda is a nod to the Kanda Catholic Church and the Tokyo Resurrection Cathedral, located in the real-world district.

One neighbourhood in Kanda is Jinbocho, the other Kanda location the player can visit. Jinbocho is known for its literary significance , being home to many bookstores and publishing houses. In the game, the player can buy a wider selection of books once they access the area, as well as increase their bond with Hifumi and Empress Confidant Makoto Nijima .

6 Work At The Bar In Shinjuku

One of the busiest areas in Japan, Shinjuku is a must-visit for any trip to Tokyo. Known for its nightlife and shopping, the Shinjuku ward encompasses a variety of distinct towns.

In Persona 5, the player is able to visit an area which is implied to be Kabukicho, an entertainment hub crammed with bars and clubs . In the game, you can work at the Crossroads Bar to increase your social stats by communicating with different customers.

Fascinating characters such as the bar owner Lala Escargot and fortune-teller Chihaya Mifune are tributes to the flashy environment of Shinjuku. When visiting Kabukicho, a popular location to visit is Golden Gai, an alley network of over 200 tiny bars and restaurants .

5 Catch A Fish In Ichigaya

Ichigaya is actually an area within Shinjuku, known for being the home of Japan's Ministry of Defense and various other corporations. In Persona 5, you are able to visit a small part of Ichigaya to catch fish, which increases your Proficiency stat. You'll also bump into your homeroom teacher Sadayo Kawakami from time to time.

In the real world, this small area resembling a pier is actually a column of pools, collectively owned by the Ichigaya Fishing Center.

Visitors to the center are able to fish all they can catch within a certain time limit , then return the fish to the pools after they are weighed. The accuracy of the center in Persona 5 is incredible, right down to the very same yellow crates that are offered to participants in real life. Without partaking in fishing, visitors can view the pools respectfully from the platform of Ichigaya Station.

4 Hangout With Confidants In Kichijoji

While Kichijoji as a standalone location was introduced in Persona 5 Royal where you'll do your hangout scenes with Akechi in his revamped social link, players were still able to visit it via Inokashira Park in base Persona 5.

In the games, Inokashira Park is a popular hangout spot, and various confidants such as weapons shop owner Munehisa Iwai and doctor Tae Takemi can be brought here to increase the player's bond with them.

Persona 5 Royal: Confidant Character Availability Guide

Trying to find your Confidants in the sprawling metropolis of Tokyo in Persona 5 Royal? Our guide will tell you when and where to find everyone.

The true vastness and beauty of the park, however, can only be witnessed in the real world.

During the springtime, Inokashira Park is one of the best locations for observing the lovely cherry blossoms in bloom. Another Kichijoji location featured in Royal is the famous Sun Road, a shopping street covered by glass panels.\

3 Visit The Underground Mall And Shibuya Station

Many events in Persona 5 take place in and around the historic Shibuya Station , one of the busiest in Japan. This gateway to the city has six exits, two of which players are able to access in-game. One of these exits is the Hachiko Exit , named for the dog statue that lies directly outside it.

The real-world exit also features the same lotto center and even the green tram where politician Toranosuke Yoshida gives his speeches on Sundays. Inside the station, visitors can find the Phantom Thieves' hideout spot, as well as the Underground Mall where your Lovers condifant Ann Takamaki usually shops.

2 Check Out Central Street In Downtown Shibuya

Past the Hachiko statue lies Shibuya Crossing and Center Street , one of the most popular areas tourists explore in Japan.

Besides being a recurring motif in Persona 5, the famous scramble crosswalk has cemented itself as an iconic landmark across various media. In Persona 5's Central Street, businesses such as the Beef Bowl Shop, the Triple 7 conventience store , and Big Bang Burger are available for the player to shop from and work at.

Though renamed, these businesses pay homage to the real-world franchises found in Shibuya, such as Family Mart Japan and Burger King. Visitors can also explore the very alley where the Untouchable Airsoft shop and Velvet Room entrance are located in the game.

1 Order Some Curry In Sangen-Jaya

Sangen-Jaya is the small real-world neighborhood that the fictional Yongen-Jaya was modeled after. Yongen-Jaya is the location of the player's residence during the game, Sojiro Sakura's Cafe Leblanc . No such cafe exists in the real world, and due to some layout changes in-game, it is difficult to determine which cafe inspired it.

Some similarities are extremely noticeable, such as the laundromat and bathhouse which virtually look the same as they do in Persona 5. One Sangen-Jaya cafe sign which reads "Good-Day, Good-Day" is cheekily changed to "Good-Bye, Good-Bye" in the game.

Persona 5 Royal: Every Main Character’s Age, Height, And Birthday

Here are some vital stats for every main character's age, height, and birthday in Persona 5 Royal.

• Persona 5 Royal

Persona Fans Can Now Buy Tickets To Watch Upcoming Anniversary Concert Online

Your changes have been saved

Email is sent

Email has already been sent

Please verify your email address.

You’ve reached your account maximum for followed topics.

Pokemon GO Adds Unexpected New Shadow Pokemon

Ghost of yotei may not be exactly 'ghost of tsushima 2', but it doesn't mean jin is done for, horror game with 'very positive' reviews is finally coming to consoles after 8 years.

With Atlus' Persona series celebrating its 25th anniversary this 2022, the company has already announced and shared a slew of celebratory activities. This includes themed pop-up cafes, new merchandise such as a Persona -themed mouthwash , and most recently, a concert that will be held in Japan. Though most of the collaborations seem to be happening in the series' home country, Atlus shares that global fans of the RPG series will be able to watch the concert virtually, and that they can now purchase their tickets for the show.

Five months into 2022, and Atlus has not shared any major updates related to any of its Persona games. Fans have found the Persona 25th anniversary announcements lacking , especially considering that the series is celebrating such a large milestone. With Atlus finally giving fans around the world the chance to take part in the celebrations via the upcoming concert, this may be hinting that a big announcement will happen during the event in October.

RELATED: Persona 4 Golden Is Now Steam Deck Verified

According to the official English Twitter account of Atlus, tickets for the Persona Super Live P-Sound Wish 2022 ~ Crossing Paths ~ concert are now for sale via a dedicated website. Fans can choose between two performance dates; October 8 and 9. Tickets will cost 4,400 yen or around $35.00 USD, but the site will charge an extra 330 yen or $3.00 USD as part of its transaction fees. For fans of the Persona series music and soundtracks , this seems like a reasonable amount to gain access to a major event that is happening in another country.

In the official Japanese site of the Persona Super Live P-Sound Wish 2022 ~ Crossing Paths ~ concert, some details about who will be performing during the event have been shared. This includes Persona 5 's Lyn Inaizumi , Persona 4 's Shihoko Hirata, and Persona 3 's Yumi Kawamura and rapper Lotus Juice. The site also states that there will be guest performances, however there has been no indication on who exactly will be part of the event. For those who purchase tickets to the livestream, they will gain access to an exclusive link a few days before the event, and will have access to the official recording until October 17.

When Atlus first announced the concert, Persona fans were quick to speculate that major announcements will be happening during the event. Atlus has a history of utilizing the live concert as its main channel to announce news about its upcoming titles. Hopefully the company does pull through, and that fans will finally get the Persona updates they have been waiting for.

MORE: Persona's Anniversary Announcements Have to End With Persona 6

• Gaming News

• Adventure Tours
• Sightseeing Tours
• Transport and Transfer Tours
• Destination
• Booking Engine
• Back Office Tool
• Channel Manager
• Point of Sales
• Agents and Resellers
• Payment Gateway
• Integrations
• Success Stories
• Books and Guide
• Learning Center
• Help Center
• All Categories
• Travel Trends
• Business Management
• Travel Technology
• Distribution
• TrekkSoft Tips

How to understand your customers by creating personas

If you run a tour or activity company, you might think you know your target market. Alternatively, you might keep your marketing as broad as possible to reach far and wide.

In this article we suggest you have a go at creating personas, whether just as a useful marketing exercise or a way to add purpose to your whole marketing strategy. Here's how to get started...

1. Create personas of the people who book your tours

As HubSpot describes , p ersonas are "fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better".  

Think about the people who tend to book your tours or activities and put yourself in their shoes. Who are they? Where do they live and work? Why are they in your destination? Why do they book your tour or activity, and what do they want to gain from it? Give them characteristics.

You might come up with several different personas after thinking about this. There might be the twentysomething year-old student travelling for the summer, the couple on a weekend break, or the parent with his kids. What is the story of each person?

Personas are about defining ...

• Common behavior patterns
• Shared pain points (professional, personal)
• Universal goals, wishes, dreams
• General demographic and biographic information

2. Create a persona of your ideal customer

This is the person who loves your tours, leaves you glowing reviews on TripAdvisor, and doesn't haggle when it comes to price. Who are they? What is their story? Understand who they are and you'll be in a better position to attract more of these customers.

3. Define how you should be marketing to each persona

By creating personas for your tour or activity company, you can get to know your customers more personally and understand how you can both attract and delight them.

According to Miranda Miller , personas can:

• Help guide the tone and substance of your content .
• Identify audience needs, wants and pain points.
• Point to content opportunities on specific topics.
• Inform the most effective content promotion on various channels and networks.
• Guide content formatting and placement for maximum engagement and reach.

Think about what channels each persona will be active on or respond to, whether social media, print advertising, or anything in-between. 

Here are some sample personas to get your thinking going...

The escapists or adventurers

We've written before about the growing trend of escaping the 9-5 by travelling to new places.  69% of global travelers - of all age groups - are planning to try something new in 2016. 17% will try solo travel for the first time, and 15% will try adventure travel for the first time. 

How to market to them:  Publish great content that lets the escapists among us to indulge in our wanderlust. Share blog posts of top places to visit and unique experiences to try, accompanied by great visuals that get us booking flights (and your tour or activity!)

The learners

Tourists are increasingly wanting to learn as they travel, especially young (or millennial) travellers. Do you provide informative historical or cultural tours that are in a great position to respond to this trend?

How to market to them: Emphasise the unique opportunities to gain new insights during your tours. Perhaps your customers can chat to locals on your walking tour, or learn all about the region's best cuisine from a lifelong expert. What can people learn from you that they can't elsewhere?

The super-connected travellers

There's no doubt about it: we're all becoming more connected. When it comes to travel, Asian travelers are the least likely to use offline methods to book accommodation, US, UK and Italian travelers stand out as online booking channel users, and  the Chinese are most likely to make bookings via mobile apps .

How to market to them: Make sure you're using mobile-optimised booking software, such as TrekkSoft . Also it's definitely worth being  active on social media plus review sites like TripAdvisor (as well as its global counterparts).

The packed-itinerary travellers

These are the travellers who make the most of every minute of their trip. To help them plan every detail, they may well be avid TripAdvisor users too.  4 in 5 TripAdvisor users will “usually” or “always” reference reviews before deciding on an attraction to visit. This is especially the case for Australian travellers (82%) and Generation X (74%).

How to market to them: As well as  increasing your positive TripAdvisor reviews , you can encourage your customers to submit photos with reviews:  76% of TripAdvisor users agree that traveler-submitted photos influence their booking decision!

Posted by Lucy Fuggle

Tour Guides

10 qualities every good tour guide needs

DMO & Resellers

How Fjord Norway brought 110+ suppliers online

TrekkSoft Users

Two ways to easily collet payments

Related Articles

The ultimate booking solution for you

If you're a tour or activity company or a tourism board, we have the perfect plan for your business.

Stay in the Loop

Enhance your travel experience: subscribe to our newsletter for exclusive insights, insider tips, inspiring stories, and unmissable deals that will ignite your wanderlust and help you craft unforgettable journeys.

Submit a guest post

We understand the tour and activity industry and you can rely on our team to onboard your business, introduce you to digital best practice, and guide you to success.

• Status Page
• Developer Docs

2010-2024 TrekkSoft | A TrekkSoft Group company

• Developers Docs
• Terms & Privacy

CleanPix Blog

The latest updates from cleanpix, creating buyer personas for the travel industry.

Thu Oct 18, 2018 in   General

Buyer personas help with that. In this post we’ll examine what they are and why they’re so important. Then we’ll layout a process you can follow to create your own. Finally, we’ll leave you with a couple buyer persona examples and a few ways to use them to market your business.

Let’s get started!

The “What” and “Why” of Buyer Personas

“Know your customers” is a common phrase in marketing circles. But how? Buyer personas.

Buyer personas are fictional characters made to mirror a company’s target audience. They aren’t real, but they represent real people.

When you’ve successfully created one (or two, or three, or five!) for your business, it will help you humanize your organization’s marketing efforts and allow you to better reach your target audience .

For example, rather than creating content for “26 year olds,” you can create it for “Tim, the 26 year old entrepreneur.”

Can you see the difference? Even just this tiny bit of added detail gives you so much more clarity. And this added clarity will help you cut through the noise in an ultra competitive field like travel.

It’s much easier to relate and appeal to customers when you think of them as a single person, rather than a crowd of people.

Create the Perfect Buyer Personas for Your Company

Ready to create a buyer persona for your travel business ? The fun starts with deep research. It will definitely take a fair bit of time and elbow grease to do, but it’s not too bad when you know where to start. And the end result will be more than worth it!

The Information You Need

Let’s start with the kind of details you’ll be looking for:

Demographics

These are the “cold hard facts” about your audience. The statistical information that separates them from the rest of the population. You want to know their:

• Physical Location
• Relationship Status
• Family Size
• Spoken Language
• Household Income
• Level of Education
• Content Preference Type
• Social Media Habits

Psychographics

Now we want to dig deeper. Who is the person behind the facts we just mentioned? Humans are a lot more than statistics. Find juicy information on your ideal customers like their:

• Goals and Motivations
• Fears and Challenges
• Reasons for Traveling
• Obstacles to Travel
• Purpose for Travel (Business or Leisure)
• Favorite Travel Activities
• Expectations While Traveling

When you put all this information together, both demographic and psychographic details, you really start to see who your target audience is.

You’ll know the age bracket and location of your customers, what they can afford, and why they want to travel in the first place. You’ll understand the way they like to spend their trips and various obstacles keeping them from booking their next vacation.

These details are incredibly valuable!

Just remember, you can (and probably should) create more than one buyer persona. For most businesses, we recommend three to five. This will allow you to segment your audience appropriately without going overboard.

For example, a local hotel might cater to business travelers, family vacationers, and jet-setting retirees. Each of these groups needs their own persona.

The Research Phase

Now that you know what information you need to dig up on your ideal customers, it’s time to get to it. Here are the top places to look for audience information :

Current Customers

Shhh, we’re going to tell you a little secret: one of the absolute best sources of audience information is your current customers. Obvious? Yes. Overlooked? Definitely!

If and when you’re able to, talk with your customers. “Interview” them and find out more about their lives and motivations. What made them book a trip with your company? What frustrates them, in general, during the booking process?

Also, consult your email list and social media profiles. Ask you followers these same questions. A wealth of persona information is right in front of you, you just need to ask for it.

Marketing Analytics

Let’s bring technology into the fold. What do your marketing analytics tell you about your best customers?

Start with your company’s website. Where are visitors coming from, what keywords are they using to find your business, and which webpages are they frequenting most? This will shed light on their mindset and the desires they have when booking travel.

Look at your email marketing software as well. Which messages get the most opens, clicks, and conversions? These details can tell you what kind of content your customers prefer, the kind of travel they enjoy and much more.

Finally, dig deep into social media analytics. Networks like Facebook, Twitter, and Instagram collect an incredible amount of user data. Use this to your advantage.

And don’t forget to employ social listening tactics and discover what travelers are saying about your industry, too. Do they have questions? Have they experienced problems? You won’t know until you log on and listen.

Review Sites

Review sites like TripAdvisor and Trivago are another channel for audience research. What have past customers said about your travel business? What have they said about your competitors?

Digging deeper, who are these people leaving reviews? Are they business travelers or vacationers? See if you can find out.

Industry Information

When creating buyer personas, it’s helpful to have your finger on the pulse of your industry. What do the latest studies tell you about traveler habits and preferences? What trends have experts identified? How will this information impact your business?

These details can be found in travel related publications, websites, and TV channels. So read up and watch videos. Learn everything you can about the general state of your industry.

Google Searches

Finally, before concluding your research efforts, perform a few Google searches. You may stumble across some information previously unknown to you. Think like your ideal customer and search for terms and phrases that pertain to them. What comes up?

Assemble Your Personas

Happy with the amount of research you’ve collected? Great! Now it’s time to take all those details and assemble them into a usable buyer persona.

First, give your persona a name. It can be whatever you want — Robert the Retiree, Bill the Business Traveler, Lisa the Family Vacation Planner. Just first names like Jennifer, Christina and Jeremy are acceptable as well.

Next, find a picture for this person. It can be any random Google image that, to you at least, represents this segment of your audience. Putting a face to the name will help you further visualize your audience as actual people.

Then begin to assemble your research findings into the demographic and psychographic categories we mentioned above.

Perhaps you find that (at least for this persona) your audience tends to be between the ages of 18 and 25, lives in the U.S. and speaks English, makes less than $45,000 a year, is a leisure traveler who seeks adventure, and loves Pinterest.

A persona for this person might look something like this:

Also, we like to assemble the information in a tidy, visually appealing way. We find that it just makes them easier to use. But this isn’t mandatory. A spreadsheet or Google doc with all the same info can work just as well.

Finally, while your research will turn up loads of valuable information, there may be some areas where you’ll need to make educated guesses about your audience. That’s ok! If you find that these guesses were inaccurate, you can always adjust your buyer personas.

A Few Buyer Persona Examples

We’ve covered the elements that create an effective buyer persona. We even shared a streamlined version of one (Kayla the Millennial) in the last section. Let’s examine a couple more examples so that you get a solid idea of what we’re after here.

Here’s a strong entry from Lidia Chia :

The company marketing to “her” will have much more success than if they were to simply promote their services to “professionals with kids.”

Here’s another solid sample from HostGator :

Again, plenty of quality details here that really give us a clear picture of who to market to. Jill is a business traveler. We know details about her personality, brands and technology she likes, and her home location.

Possibly even more important, we also know her goals, frustrations, and motivations when booking trips. This travel buyer persona is very well done!

How to Use Buyer Personas in the Travel Industry

Hopefully you can see the value in buyer personas and already have a few ideas of how you can use them to better market your travel brand . But to help you get the creative juices flowing, here are a few ideas:

Target Your Content

When you segment your audience into distinct groups, each defined by a separate persona, you can then better target the content your create. A blog post about activities for thrill seekers may appeal to Kayla the Millennial, but not to Robert the Retiree.

Instead of promoting the same article to both groups, you can target just the “Kayla” persona. This will ensure that you’re only sending relevant content to your audience.

The same principle applies to other marketing channels as well such as videos, email campaigns and social ads.

Be Where Your Audience Is

If you know where your ideal customers like to hang out online, you can join them. Do they prefer Facebook or Instagram? Do they enjoy reading blog posts or watching videos? Which industry groups and forums are they a part of?

Not only will you be able to learn even more about your target audience, but you’ll also be able to engage them in conversation, build relationships, and promote your business.

Just remember to treat these interactions like conversations, not sales pitches. Your audience doesn’t want to be sold to. They want to engage with others who share their passion for travel.

If a marketing opportunity presents itself, by all means take it! But don’t force the issue.

Partner With Popular Brands

When we say “popular brands”, we’re talking about other companies your audience members care about. Understanding your buyer personas allows you to partner with the right organizations and create marketing campaigns that benefit both of you.

Plus, people tend to judge companies the same way they judge humans: by the company they keep. If your business associates itself with other organizations your target customers love, it will elevate your standing in their eyes.

Speak As They Do

Lastly, a thorough knowledge of the people you hope to reach will enable you to speak their language. How do they verbalize their goals, frustrations, and motivations? Are their common phrases they like to use?

By speaking as your audience does, your marketing materials will be more meaningful to them. You be able to connect on a deeper level. And you’ll have a much better chance of converting a large number of them into paying customers.

Over To You

Buyer personas are an incredibly important aspect of marketing a travel business. Without them, it’s difficult to reach the right people, create relevant content, and differentiate your business from competitors.

So start building your personas today! Begin with research. Dive deep into both the demographics and psychographics of the audience you hope to reach. Then assemble each buyer persona with its own name and picture.

After they’ve been created, you personas will make the marketing process much easier. You’ll be able to better target your content, be involved in the digital communities they care about, and speak in a way that will resonate with them. Good luck!

Contact & Support

Interested in pricing or just want to talk to a human? We would love to hear from you!

Support: [email protected] Sales: [email protected]

Support: 1-866-266-1861 Office: 1-403-266-1861

Mailing address

2225 15 ST SE Calgary, Alberta T2G 3M3 Canada

Start your 30 day trial

3 Core Aspects of Successful Buyer Personas for Travel & Tourism Brands

Persona Grata.

• Les Femmes s'en Mêlent

an international independent agency

Based in paris, rendez-vous, forever grey, alber jupiter, you said strange, sydney valette, alexis lumière, camilla sparksss, bertrand burgalat, nova materia, lebanon hanover, mehmet aslan, yolande bashing, peter kernel, druids of the gué charette, parlor snakes, clan of xymox, twin tribes, she past away, juan wauters, en attendant ana, regina demina, dahlia rebecca, blanche biau, vision video, mdou moctar, isolated youth, glass spells, madeline goldstein, dancing plague, anja huwe / xmal deutschland.

The Ultimate Buyer Personas in the Travel Industry: Millennials and Gen-Z

They are poised to change the world, but what do we know about Millennials and Gen-Z and their spending and travel habits? And even more, why should tour operators crave them as customers?

If you’re working as a decision-maker in a tour operator or a destination managment company, one of your main goals is to increase sales while retaining your customers by meeting their expectations and providng them with a great experience. One of the ways to achieve that is to fully know your buyer persona.

1/3 of the population with $200 billion spending power

Today, the leading buyer persona in the world are Millennials, born between 1981. and 1996., people who have come of age during a time of technological change, globalization, and economic disruption. That’s given them a different set of behaviors and experiences than their parents – they created an entirely new view on life, technology, economy, and travel. Today, they make up 32% of the population with more than $200 billion in spending power .

At the moment,  Millennials travel more than any other generation – in the US, they travel 35 days per year, while Gen Z travels 29 days per year. Still, Gen Z travels more than Generation X and Baby Boomers and is right behind the Millennials.

“Considering that most of the people in the Gen Z cohort are still financially dependent on their parents, this trend is quite logical”, states Hotelmize blog.

It’s all about authenticity (and technology)

Before anything else, Millennials and Gen-Z value travelling in their lives so much more than the previous generations, and around 90% of them, according to many surveys, travel with the goal to experience new cultures. They don’t want tourist traps, they want unique, authentic experience, and they want it now.

When you look at it, Millennials and Gen-Zs are a simple generation. They are technologically advanced, more than any other generation before them, and they simply expect all segments of their lives to be eased and improved by technology, travel included.

As stated in the report by booking.com,  “more than half (55%) of travelers are excited about tech’s potential to further personalize their travel experiences in the near future”. They also coined a new term for this trend – “ spontechnaity” . It means that tech will drive travel in the future and enable a more spontaneous, seamless customer experience.

In order to successfully respond to travelers’ needs, tour operators cannot ignore the power of technology anymore.

Decision-making factors

The Millennial and Gen-Z travelers, the endless explorers thirsty for knowledge, prefer to travel to learn something new. They’re prone to taking last-minute trips, too, to satisfy sudden wanderlust.

Travel companies should capture the millennial market by adjusting their services:

• be more present online
• have online booking
• mobile optimised websites
• switch marketing approach from traditional to digital and social media.

We elaborated in greater detailed advice on responding to the new trendes in this blog – check it out!

Related posts

Travel Agents, Adopt New Technology!

Struggling with adopting new technology, but swamped with bookings? This is a must-read for travel agents in 2024!

Top Travel Trends In 2024

What will be “the thing” when it comes to traveling in 2024? We singled out top 3 travel trends. Read on to dive deeper into them!

How Do Modern Travelers Book Trips? 

To know your customer is to know their habits and needs. How do modern travelers book trips? How do they choose a tour operator?

Persona Tour - tūrisma kompānija dāvanu karte

• Uz e-pastu +€ 0.00
• Uz Omniva pakomātu +€ 3.00
• Ar kurjeru Rīgā +€ 6.00
• Pa pastu Latvijā +€ 2.00
• Saņemt birojā +€ 0.00

Uzmanību! Dāvanu kartes ar vērtību 50 EUR un vairāk būs izmantojamas sākot ar nākamo darba dienu!

Par piedāvājumu

Persona Tour  ir tūrisma kompānija, kas uzkrājusi 10 gadu pieredzi tūrismā.

Šī pieredze ļauj kompānijai neatkārot pagājušo gadu maršrutus, bet izstrādāt jaunus, ņemot vērā kolektīvu un atpūtnieku vēlmes.

Persona Tour tūrisma kompānija piedāvā:

• autobusu tūres, grupu autobusu ceļojumu izstrādāšana un organizēšanu;
• avio tūres.

Tūrisma kompānijā Persona Tour  neviens tūrists nejūtas vientuļš. Tieši tādēļ daudziem tūristiem ar kompāniju Persona Tour ir izveidojušās draudzīgas attiecības vairāku gadu garumā.

Ja vēlies aplūkot pasauli labā kompānijā un par nelielu samaksu – tad Tev ir pa ceļam ar Tūrisma kompānijā Persona Tour!

• Dāvanu kartes noteikumi
• Piegādes iespējas

Dāvanu kartes noteikumi:

• ar dāvanu karti iespējams iegādāties jebkurus uzņēmuma sniegtos pakalpojumus;
• vairāk informācijas skatīt www.personatour.lv;
• rezervēšanu veikt savlaicīgi, zvanot pa tālr.: 67298605, 26353751.
• Pa e-pastu. Ja vēlies ātri un ērti pārsteigt dāvanas saņēmēju, nosūti to e-pastā. Piegāde 1 minūtes laikā.
• Uz Omniva pakomātu.  Nosūtīsim FromMe.lv dāvanu karti an Omniva pakomātu. Gaviļnieks to varēs saņemt Tevis izvēlētajā pakomātā visā Latvijā 1 - 3 darba dienu laikā . Maksa par pakalpojumu - 3,00 EUR.
• Ar kurjeru.  Ja jubilārs atrodas Rīgā, Tavu izvēlēto dāvanu karti varam piegādāt, izmantojot kurjera pakalpojumus. Dāvanas piegādi ar kurjeru nodrošinām 1 - 2 darba dienas laikā . Maksa par piegādi – 6,00 EUR.
• Pa pastu. Dāvanu karti varam nosūtīt, izmantojot Latvijas Pasta starpniecību. Jubilārs dāvanu karti saņems 2 - 3 darba dienu laikā . Maksa par pakalpojumu – 2,00 EUR. 
• Birojā.  Dāvanu karti vari bez maksas saņemt mūsu ofisā, Rīgā, Brīvības ielā 170, iepriekš vienojoties par saņemšanas laiku, zvanot pa tel. 27243030.

Kontaktinformācija

http://personatour.lv/

Rīga, Krišjāņa Barona iela 88

Visit the Museum

• Museum Virtual Tour
• Contributors
• Team Store presented by Visa
• 49ers Season Tickets
• Premium Seating
• Group Tickets
• Single Event Tickets
• Ticket Information
• SBL Member Login
• 49ers Full Season Suites
• 49ers Single Game Suites
• Levi’s® Stadium Event Suites
• Events Calendar
• Event Space Finder
• Request A Proposal
• What Clients Are Saying
• Accessible Parking
• Buy Parking
• Parking FAQS
• Parking Information
• Parking Lot Maps
• Public Transportation
• Rideshare & Pickup/Dropoff
• Stadium Policies
• Stadium A-Z Guide
• Permitted & Prohibited List
• Security Policies
• Accessible Services
• Lost & Found
• Concessions
• Email Newsletter
• Staff Directory

All Museum ticket sales include a 15% discount off your team store purchase. (Valid for day-of purchase only)

Skip the line! Purchase Museum tickets ahead of time at  https://www.49ers.com/tickets/museum

Fans will need to purchase both a game ticket and museum ticket to access the 49ers Museum on game days. 

MUSEUM TOURS

Ticket costs.

•  $49 Per Ticket
• $37 for Children, Military and City of Santa Clara Residents in honor of Jimmy Johnson 

DATES & HOURS:

Dates: Two days before home games and on game days with a game ticket.

• 9/27, 9/28, &  9/29 49ers vs. Patriots
• 10/4 ,10/5, & 10/6 49ers vs. Cardinals
• 10/18, 10/19, & 10/20 49ers vs. Chiefs
• 10/25, 10/26, & 10/27 49ers vs. Cowboys
• 11/15,11/16, & 11/17 49ers vs. Seahawks
• 12/6, 12/7, & 12/8 49ers vs. Bears 
• 12/11 & 12/12 49ers vs. Rams
• 12/28, 12/29, & 12/30 49ers vs. Lions
•  3 hours prior to kick-off
• 11 AM-5 PM on select days listed above

BUY TICKETS  

Location & hours.

4900 Marie P. DeBartolo Way Santa Clara, CA 95054 View Stadium Map

View all blackout dates and early closures > View gameday hours > --->

• Featured Tours

How silicon chips are produced, assembled, and tested, are among the many interactive demonstrations inside the Intel Museum in Santa Clara, CA.

DISCOVER CALIFORNIA

© 2024 California.com All Rights Reserved

RECOMMENDED BUSINESSES

Everything to Know About Visiting Levi's Stadium For a 49ers Game

We break down everything you need to know about visiting Levi's Stadium, home of the San Francisco 49ers.

August 23, 2024

Welcome to Levi's Stadium, the spectacular home of the San Francisco 49ers! This state-of-the-art venue, located in Santa Clara, California , offers an unforgettable experience for sports fans and event-goers alike. With its fan-friendly amenities, diverse food options, and rich history, there's something for everyone to enjoy. In this guide, we'll cover everything you need to know about visiting Levi's Stadium, from transportation and parking to stadium tours and accessibility.

Visiting Levi's Stadium, the home of the San Francisco 49ers , is an unforgettable experience. This ultramodern venue stands out for its fan-centric amenities, exquisite food options, and breathtaking views. No matter your reason for coming, whether it's to cheer on the 49ers or attend a concert, Levi's Stadium promises a memorable experience.

Levi's Stadium is conveniently in the heart of Santa Clara , California, providing a variety of transport options for those planning on visiting. The stadium is easily reached by car, with plenty of parking available for fans. In fact, the venue boasts over 30,000 parking spaces spread across multiple lots. It's advisable to purchase parking passes in advance to guarantee a spot and to simplify your visit. However, it’s not only car owners who have it easy. Public transportation options, such as the VTA Light Rail and bus services, connect Levi's Stadium to numerous locations across the Bay Area, while ride-sharing services provide another convenient mode of transport.

49ers schedule

The 2024 season for the San Francisco 49ers is packed with exciting matchups, including several high-profile games under the prime-time lights. Here’s a week-by-week breakdown of the 49ers' schedule with home games in bold:

• Week 1: Monday, Sept. 9, 5:15 p.m. (ESPN/ABC) - vs. New York Jets
• Week 2: Sunday, Sept. 15, 10 a.m. (CBS) - at Minnesota Vikings
• Week 3: Sunday, Sept. 22, 1:25 p.m. (FOX) - at Los Angeles Rams
• Week 4: Sunday, Sept. 29, 1:05 p.m. (FOX) - vs. New England Patriots
• Week 5: Sunday, Oct. 6, 1:05 p.m. (FOX) - vs. Arizona Cardinals
• Week 6: Thursday, Oct. 10, 5:15 p.m. (Prime Video) - at Seattle Seahawks
• Week 7: Sunday, Oct. 20, 1:25 p.m. (FOX) - vs. Kansas City Chiefs
• Week 8: Sunday, Oct. 27, 5:20 p.m. (NBC) - vs. Dallas Cowboys
• Week 9: Bye Week
• Week 10: Sunday, Nov. 10, 10 a.m. (FOX) - at Tampa Bay Buccaneers
• Week 11: Sunday, Nov. 17, 1:05 p.m. (FOX) - vs. Seattle Seahawks
• Week 12: Sunday, Nov. 24, 1:25 p.m. (FOX) - at Green Bay Packers
• Week 13: Sunday, Dec. 1, 5:20 p.m. (NBC) - at Buffalo Bills
• Week 14: Sunday, Dec. 8, 1:25 p.m. (FOX) - vs. Chicago Bears
• Week 15: Thursday, Dec. 12, 5:15 p.m. (Prime Video) - vs. Los Angeles Rams
• Week 16: Sunday, Dec. 22, 1:25 p.m. (CBS) - at Miami Dolphins
• Week 17: Monday, Dec. 30, 5:15 p.m. (ESPN/ABC) - vs. Detroit Lions

Ticket Prices and food options

Tickets to attend a game at Levi's Stadium are some of the most expensive in the NFL. A state-of-the-art stadium with a contending team does come with a cost to see them live. However the cost is worth it for a wonderful experience and the chance to watch one of the best teams in the NFL.

Tickets range from $150-$200 for nosebleed seats to upwards to $500+ for key seats. The most expensive games will be against other elite contenders with big-name stars like Oct. 27 against the Cowboys or Oct. 20 against the reigning champion Chiefs. 

More affordable games will be against relatively lower-level teams. Great games to catch in this class would be Dec. 8 against the Bears and Nov. 17 against the Seahawks.

While visiting Levi's Stadium, make sure to explore the diverse culinary scene. The stadium goes beyond the typical game-day fare, with an impressive range of food and beverage options that cater to a variety of dietary preferences. You’ll find everything from hot dogs and pizza to vegan tacos and sushi. Food options at Levi's Stadium stand out for their focus on locally sourced ingredients and commitment to sustainability. It's a fantastic opportunity to savor some local flavors while you enjoy the game or event.

Does your business rank among the best in California?

Recomended businesses

Show me california.com recommended businesses near.

Learn more about our selection criteria and vetting process.

Accessibility and Accommodations

Visiting Levi's Stadium is not only an enjoyable experience but also an accessible one. The venue is designed with inclusivity in mind, ensuring that all fans and visitors can comfortably enjoy their visit. Levi's Stadium offers a wide array of accessibility features, including wheelchair-accessible seating and restrooms, dedicated parking, and assistive listening devices. The stadium also provides sensory bags equipped with noise-canceling headphones and other helpful tools for individuals with sensory processing needs. If you or someone in your party requires additional accommodations, the stadium's dedicated Guest Services team is always available to assist. They strive to make sure every guest's experience at Levi's Stadium is exceptional.

Extra Amenities and Features

When visiting Levi's Stadium, take advantage of the unique amenities designed to heighten your overall experience. The venue boasts numerous bars and lounges where you can relax and catch up on other games. Several stores scattered throughout the stadium allow you to shop for 49ers gear, and the stadium's robust Wi-Fi ensures you stay connected throughout your visit.

For families visiting Levi's Stadium, consider exploring the Faithful Mile presented by Global Syn-Turf. This interactive pre-game area features live entertainment, interactive games, and the chance to snap a picture with Sourdough Sam, the 49ers’ mascot. Additionally, the 49ers Kids Club offers younger fans a chance to participate in various activities and events throughout the year.

Staying Safe

Safety is a top priority at Levi's Stadium. The venue has clear bag policies to streamline entry and ensure the wellbeing of all visitors. Small clutches and clear plastic or vinyl bags not exceeding 12" x 6" x 12" are permitted. The stadium also enforces a strict Code of Conduct, which promotes a family-friendly environment.

Visiting Levi's Stadium is a one-of-a-kind experience, from the thrilling on-field action and stadium tours to the delectable food options and interactive family spaces. The next time you're in the Bay Area, consider a trip to Levi's Stadium. Whether you're a die-hard 49ers fan or just looking for an enjoyable outing, this world-class venue promises to deliver a memorable day.

Need help with a home improvement project? Get a free quote today!

Enter your zip code.

Inspiration delivered straight to your inbox.

Awesome thank you for subscribing to our newsletter..

When you provide your email address, you are agreeing to our Terms of Service and Privacy Policy , and you are giving your consent to receive email communications from California.com regarding updates, happenings, special offers, and promotions from our partners.

RELATED Articles

RELATED CITIES

Discover More

Celebrate National Coffee Day at San Francisco's Best Roasters

Celebrate National Coffee Day at these top San Francisco coffee shops blending artistry with science.

The 3 Best Cups of Coffee You Can Find in San Francisco

On the hunt for a great cup of coffee? Allow us to help you find the best cups of coffee in San Francisco.

California's Top Lake Camping Destinations

Whether you’re headed into NorCal or down south, your ideal camping spot awaits you. Here's where to experience the best lake camping.

The 31 California Fun Facts You’ll Wish You Knew Sooner

The Golden State is known for its unique history and unconventional spirit, but these interesting facts about California will surprise you.