virgin cruise tv ad

Sold and serviced by Agent USD i

You are seeing this because you have clicked on a link that is being serviced by Agent USD. If you don't know them or want to opt-out, click here .

• +18877996677

VIRGIN VOYAGES PRESENTS

Behind the Scenes of THE VOYAGE

Quiet and restorative. Dreamy and curious. Enlightening and euphoric. With music so firmly rooted in our brand’s DNA, we wanted to tell our story, and launch our new campaign, Now We’re Voyaging, through the lens of a melodically-driven short film — bringing to life the duality of relaxation and exaltation that Sailors find aboard our ships.

The director

Swedish director, Jonas Åkerlund, has been internationally awarded for his feature films, documentaries, music videos, commercials, and stage shows. Beyond his own projects, Åkerlund has directed music videos for acclaimed artists from Madonna, Lady Gaga, and Beyoncé to The Rolling Stones, Paul McCartney, and Maroon 5 (to name just a few).

Musically guided by a reimagining of Culture Club’s iconic, 1983 song, Karma Chameleon, we chose this song purposefully because of its deep importance to us; originally released by Virgin Records 40 years ago this year, and in doing so, powerfully reinvigorating the brand at the time.

Vocalist and songwriter, Drew Love’s (of the band THEY.) sound spans across genres including R&B, pop, dance, and hip hop. Apart from THEY., Love pursues his own solo projects and co-writes for other artists like G-Eazy, The Chainsmokers, SG Lewis, Louis the Child, and John Legend.

Eat and drink (well)

From truffle gnocchi with affogato for dessert to a perfectly cut piece of filet followed by a lemon cheesecake, our 20+ unique eateries with menus designed by a Michelin star chef collective use fresh ingredients to create made-to-order (and always-included) food — recently, and gratefully, garnering us as Cruise Critic US 2022 Editors’ Pick for Best Dining .

Dazzling destinations

Painted skies and rolling waves in the Caribbean. Secluded beach clubs and sunset island hopping in the Mediterranean. Meditative mornings and never-ending nights in Australia. With a late stay and an overnight on most  itineraries, we’ve got a path, port, and plan — for any kind of wanderlust.

SWEAT. RELAX. REPEAT

Well-being on the seven seas

We're giving a Virgin-style makeover to cruise spa and fitness programming. For the 'do nothings', 'do some things' and the 'do literally everythings' (you know who you are), we have a way to sweat that suits you. From sun-rise yoga to outdoor boxing, meditation to HIIT workouts, and even specifically curated hikes at our ports, our approach to working out is that it works for you.

BRILLIANT SERVICE

Rolling out the red carpet

We’ve reimagined the cruise experience from the hull up so that brilliant service becomes the norm — and for that, we sailed across the world in search of the most knowledgeable, the most amicable, and the most caring souls to join our Crew. We know… they are incredibly stylish, too — but mainly, our Crew is genuinely happy to help you make your vacation one of a kind. So get pampered, taste everything, and enjoy a drink (or two) knowing that we take care of people so they can take care of you.

CATCHING Z’S AT SEA

Luxurious cabins and suites

Decked out with gorgeously-designed furnishings and lighting to match your mood (and the incoming sunset), our spacious cabins and elegant suites are a stunning escape for peak relaxation and endless sunset views. It’s where superyacht-inspired design meets unrivaled relaxation.

LIGHTS.CAMERA.ACTION

Let us entertain you

Swapping classic Broadway productions for first-to-sea, modern, and immersive entertainment and music,  choose from a festival-like lineup developed by the world’s most-talked-about directors, choreographers, and artists. Recently awarded Cruise Critic US 2022 Editors’ Pick for Best Nightlife, we’re thrilled to show you our favorite shows plus everything new we have in store for 2023.

Award-winning, exclusively adult voyages

Always included luxury.

Over $1000 in value. The luxury you deserve — without the nickel & diming from the others. Look (far) beyond the headline rate.

Browse, post, and stay connected with WiFi — whenever you want, and wherever you are on the ship.

Tips & Gratuities

We've taken care of (taking care of) your servers, so we handle the gratuities for your onboard experiences. You just enjoy.

From refined dining to relaxed casual, all of our 20+ eateries — featuring menus curated by Michelin star chefs — are yours to savor.

Soda & Water

Stay hydrated with still and sparkling water, non-pressed juices, sodas, teas, and drip coffee.

Fitness Classes

Yoga, meditation, cycling, HIIT classes, and more — all your group fitness classes are covered.

Entertainment

Developed by the world’s most-talked-about producers and artists, our awe-inspiring shows are all included in your voyage.

WORD-ON-THE-SEA

Golden views with 5-star reviews

From questions from prospective Sailors (with answers from real Sailors!) to behind-the-scenes videos and in-depth reviews, we're letting our Sailors who know us best show you what it's like aboard our lady ships. And with the most 5-star reviews on Tripadvisor, we’re thrilled to see that our lady ships are so loved.

NOTABLE MOMENTS

Awards and recognition

Whether it's being awarded for our Michelin star chef-curated menus or being coined one of the best new cruise lines,  we've been overwhelmed and humbled by the love we've received from critics and publications around the world.

CRUISE DESTINATIONS

Explore 100+ gorgeous destinations aboard our 4 lady ships.

From relaxing, idyllic islands to vibrant coastal cityscapes, we’re cruising serene, azure waters and painting the world (Virgin) red.

Caribbean Cruises

North america cruises, europe cruises, limited-time cruise deals.

You deserve a vacation. And you deserve a deal. So we’re making both of those things happen. Wave goodbye to your routine and start planning an exclusively adult experience at sea.

More choices, more cheers!

• Up to $350 in drinks

Add a Splash for Your Bash

• Bottomless brunch event
• Revelrous dinner party
• Lock it in for $250 per cabin

Ready to sail?

Sails from Miami & San Juan

Portsmouth, Athens & Barcelona

Transatlantic & Repositioning

Barcelona, Miami & more

North America

Miami, NY, LA, and Seattle

Travel Dates

Advertisement

US Ad of the Day: Virgin Voyages remakes Culture Club’s Karma Chameleon

• Facebook Messenger

By Kendra Barnett, Associate Editor

January 6, 2023 | 4 min read

Listen to article 4 min

The cruise line has released a boisterous and bright music video that brings viewers on a whirlwind tour of a day onboard a Virgin Voyage.

Virgin Voyages, the cruise venture started by the Virgin Group and Bain Capital, today rolled out a cheery music video for Culture Club’s iconic 80s hit, Karma Chameleon – cleverly re-imagined by R&B artist Drew Love.

Created in collaboration with creative agency VMLY&R, the spot, dubbed ‘The Voyage,’ promotes the soon-to-be-expanded cruise line. It also marks the 40-year anniversary of the debut of the original Karma Chameleon, which was released by Virgin Records – sister company to Virgin Voyages – and is among that record label’s all-time most successful songs.

The music video, directed by Jonas Akerlund, whose portfolio includes work for The Rolling Stones, Madonna, Beyonce and other A-list artists, brings viewers aboard Virgin Voyage’s Scarlet Lady ship, offering a glimpse into life onboard.

In the nearly four-minute film, passengers are seen making the most of the cruise ship’s offerings – relaxing on private balconies, roller skating, enjoying pool parties and soaking up the nighttime entertainment on offer. It closes with a spectacular firework display that sees the catchphrase ‘Now We’re Voyaging’ written in sparkles in the sky.

Explore frequently asked questions

“We have won the hearts and minds of hundreds of thousands of sailors who have fallen in love with Virgin Voyages because we created an experience everybody could love,” Virgin Voyages’ chief brand officer Nathan Rosenberg said in a statement. “As we continue to showcase our ships to the world, we wanted to share what it’s like on board, based on what our sailors have told us and shared on social media. It features a real crew and is a celebration of travel and voyaging.”

The spot is the first installment of the brand’s newly-launched ‘Now We’re Voyaging’ campaign. It builds on the brand’s prior marketing efforts, which have similarly emphasized the cruise line’s suite of onboard amenities and entertainment offerings. It’s 2021 ‘Set Sail the Virgin Way’ campaign spotlighted Scarlet Lady’s ocean-view running track, on-deck pools, chic lounges, game halls, upscale restaurants and more.

Creatives at VMLY&R believe the new campaign speaks to the growing shift toward entertainment-focused – rather than sales-focused – brand marketing. As the agency’s co-chief creative officer, North America, Jason Xenopoulos put it in a statement: “Brands should create culture rather than interrupting it. ‘The Voyage’ is an example of how music and entertainment can be used to tell a brand story while delivering an authentic entertainment experience to the audience. Virgin Voyages deserves more than an ad campaign and we are delighted that we could create an entertainment experience instead – one that will live in a culture where this brand belongs.”

As it stands, the cruise company owns only two ships, both of which are slated for service in the Caribbean this winter. However, the brand is readying to expand its fleet: this year, it plans to add two new ships to the lineup. The forthcoming Resilient Lady will make its debut in Athens and is scheduled for its maiden voyage in May, while Brilliant Lady is expected to join the group later this year and will be based in San Juan, Puerto Rico. All four ships are nearly identical and can host more than 2,770 passengers each.

The ongoing ‘Now We’re Voyaging’ campaign seeks to bolster brand awareness and brand love ahead of the introduction of the new ships.

For more, sign up for The Drum’s daily US newsletter here .

More from Creative Works

Now we’re voyaging: Virgin Voyages reveals new video

It’s an epic start to the year for Virgin Voyages . The award-winning cruise and travel brand has launched a brand new video, ‘The Voyage’. 

Inspired by its exclusively-adult voyages, director Jonas Åkerlund takes viewers on a cinematic journey through a day at sea – musically guided by a reimagining of the 80’s classic ‘Karma Chameleon’, which was originally released by Virgin Records in 1983. The new Virgin Voyages-inspired tropical house tune is debuting during the 40th anniversary of the original track’s iteration and paying homage to its Virgin roots. 

To view the content of this Video you will need to agree to Functional Cookies

These cookies are going to make your experience on our site better, like the option to ‘Remember me’. They remember the choices you make and provide enhanced, more personal features by showing you content that we think you’ll be interested in.

Accept See Cookie Policy

Inspired by real Sailor experiences, ‘The Voyage’ video was filmed on-board the brand’s first ship Scarlet Lady. Jonas Åkerlund has previously worked on music videos including Lady Gaga and Beyonce’s ‘Telephone’, and artists such as The Rolling Stones, Madonna, Paul McCartney and more. 

Virgin Voyages also teamed up with vocalist and songwriter Drew Love – of the band THEY – for the project. Love’s sound spans across genres including R&B, pop, dance and hip hop. He’s worked with various artists including The Chainsmokers, Louis the Child and John Legend. 

Nathan Rosenberg, chief brand officer at Virgin Voyages, said: “We have won the hearts and minds of thousands of Sailors who have fallen in love with Virgin Voyages. As we continue to grow our brand and showcase our ships to the world, we hoped to capture what it’s like to sail with us in a creative expression that emulates this experience on board. ‘The Voyage’ video shows this in such a unique and relatable way, from a quiet and restorative feeling, to a dreamy, curious and energetic state. This video tells our brand story in a way we haven’t done before.” 

Virgin Voyages has been making waves since its first sailing in 2021. With more five-star ratings than any other cruise line on TripAdvisor, and numerous industry awards, Virgin Voyages is looking forward to 2023 as its most exciting year yet. 

Visit Virgin Voyages to find out more and book your next sailing with them. 

Travel Advertising News

Virgin voyages celebrates the 40th anniversary of 'karma chameleon' in stylish ad, 'now we're voyaging' utilizes the culture club's classic to entice potential passengers.

Communicating all the wonders of travel via a short video is no easy task. That goes double for brands taking on the mission of teasing out the full sensory experience of being on a luxury cruise. Fortunately, with a working mix of musical and visual delights, consumers can get the gist of things even from the comfort of their own homes.

Centering on relaxation and fun, Virgin Voyages has released its new campaign, “Now We’re Voyaging.” Created in partnership with creative agency VMLY&R , the initiative comes complete with a music video featuring real-life Virgin Voyages passengers and crew in a story based on their first-hand experiences onboard the brand’s first ship of its fleet, The Scarlet Lady.

In the year of the 40th anniversary of the Culture Club’s “Karma Chameleon,” pop artist Drew Love’s cover of the classic not only provides the soundtrack, but it ties into the theme of the brand’s mission. Not only did the Virgin record label initially release the song in 1983, but here, the brand’s interest in creating complete experiences for passengers is echoed in the choice.

“We believe that brands should create culture rather than interrupting it,” said Jason Xenopoulos, co-chief creative officer for North America at VMLY&R, in a statement. “Virgin Voyages deserves more than an ad campaign, and we are delighted that we could create an entertainment experience instead—one that will live in culture where this brand belongs.”

Play it again, Branson

Helmed by director Jonas Åkerlund helmed the music video, in which the story shifts from the relaxation that can come from spending time at sea to the fun of partying with fellow passengers as day turns to night. The conclusion of the video features a brief appearance from Virgin Group founder Richard Branson himself. As the backing track concludes, he reaches over to the record player, saying, “Let’s do it again, shall we?” and starts the song anew.

Virgin Group Defends Its Trademark Against Potential Heineken Brand Launch

“As we continue to showcase our ships to the world, we wanted to share what it’s like onboard based on what our sailors have told us and shared on social,” said Nathan Rosenberg, chief brand officer of Virgin Voyages. “It features real crew as well and is a celebration of travel and Voyaging.”

Virgin Voyages is a recent addition to the cruise industry with its 2021 launch, though it was several years in the making. The music video coincides with the 2023 debut of two new ships, Resilient Lady and Brilliant Lady, sailing to new destinations like Greece and Australia.

Sara Century

• @saracentury
• [email protected]

Sara Century is a freelance writer for Adweek.

Search Travel Market Report

• Packaged Travel
• Hotels & Resorts
• Destinations
• Retail Strategies
• Niche & Luxury
• Training & Resources

Virgin Voyages Launches “We’re Voyaging Now” Marketing Campaign

Late last week Virgin Voyages launched a new marketing campaign, “We’re Voyaging Now,” which showcases the range of Virgin Voyages cruise experiences via a glitzy music video. Unlike many of the line’s earlier marketing endeavors, the new video – called “The Voyage” – showcases actual Virgin Voyages cruisers (called “sailors” by the line), highlighting the full range of demographic types you’ll find on a Virgin sailing.

The video features pop-artist Drew Love singing a tropical house-style cover of the 1983 Culture Club song “Karma Chameleon,” while relaxing and partying onboard Scarlet Lady, surrounded by real ship crew and passengers.

Virgin Voyages travel advisor enthusiasts Travel Market Report spoke with liked the video and said it could help them communicate the Virgin Voyages experience to clients who have yet to try the cruise line.

“I actually think it does a great job of showing ‘a day in the life on a VV ship,'” said Trapper Martin, owner of a Dream Vacations franchise.

“I think the production values are terrific and the use of that particular song will definitely appeal to their age demographic,” said Carla Woolstrum, owner of a Cruise Planners franchise. “Not to mention it is just one of those songs that sticks in your head.”

According to Virgin Voyages, the video “captures the essence of what it’s like to travel with Virgin Voyages, incorporating moments of relaxation such as sunset yoga and the serenity of vacationing at sea.”

But Woolstrum said she does have mixed feelings about the video, telling TMR she believes it puts too much emphasis on the party vibe of the line and is afraid it could turn off some of her clients who she believes would actually enjoy a Virgin ship.

“I wish they would have concentrated more in individual experiences in dining, entertainment, etc. as opposed to the big production numbers. It just propagates the idea that some potential Sailors have of Virgin being a 24-hour drag queen/swingers party. I spend a lot of time telling people about the amazing food and the relaxing atmosphere on Virgin ships, and how the adults-only concept means they can relax and do whatever they want. I tell them that they can always find a party if they want one, but there are also lots of ways to just chill if they aren’t into that scene. This ad doesn’t really reflect that…”

“One of the common misconceptions that we hear ALL the time is that they think it is a party ship,” added Martin. “While there are some fun parties like the pool party that is in the video and every night after the show in the club, the rest of the ship and vibe is very relaxed, fun and somewhat calm.”

When asked if they’ll be making more music videos to showcase other aspects of the Virgin Voyages experience, a spokesperson said “This will be the main video of our new brand campaign, Now We’re Voyaging.”

The video will be repurposed in 30- and 60-second ads that will go live on TV and online. All ads will include a call to action to contact travel advisors.

MOST VIEWED

What Foodies at Sea Want: Insights From a Head Chef

We sat down with the head chef at Explora Journeys to learn more about how cuisine at sea has evolved.

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Apotential strike by members of the International Longshoreman’s Association could cripple cargo operations.

Flooding in Central Europe has killed at least 24 people.

Craighead has been with CLIA since 2019.

Additionally, the line will intro new air and hotel packages with overwater bungalows in Bora Bora.

The new 443-foot, 89-cabin Riviera Resplendence will feature the line’s largest-ever suites and a third restaurant.

When it debuts in April 2026, Norwegian Luna will sail roundtrip out of Miami.

Cruise FAQs

Who sings karma chameleon on the virgin cruise commercial.

Key Takeaways

• ‘Karma Chameleon’ is the song featured in the Virgin Cruise commercial.
• The song was chosen for its catchy melody and memorable lyrics that capture the essence of the cruise experience.
• The use of the song in the commercial creates an emotional connection with viewers and helps to establish a strong association between the song and the Virgin Cruise brand.
• ‘Karma Chameleon’ has cultural significance as it became a symbol of the 80s pop music scene, topped charts worldwide, and showcased Culture Club’s unique sound blending pop, reggae, and soul influences.

Introduction to Culture Club and Boy George

Overview of the Virgin Cruise commercial

History and background of the song "karma chameleon", cultural impact and success of the song, analysis of the song’s lyrics and meaning.

Boy George’s unique style and influence on pop culture

Other popular songs by culture club, legacy and continued popularity of "karma chameleon", connection between the song and the virgin cruise commercial, conclusion and final thoughts on the iconic track, frequently asked questions, what other songs did boy george and culture club release during their career, how did boy george’s unique style and androgynous image impact pop culture, can you provide more information on the cultural impact and success of ‘karma chameleon’, is there a connection between the lyrics of ‘karma chameleon’ and the virgin cruise commercial, what is the legacy and continued popularity of ‘karma chameleon’ in today’s music industry.

‘Karma Chameleon’ continues to captivate and inspire, reminding us of the power of music to unite and uplift.

Claire, a creative soul with an unquenchable thirst for storytelling, is an integral part of the Voyager Info team. As a dedicated writer, she weaves captivating narratives that transport readers to enchanting cruise destinations and beyond.

Claire’s love affair with writing began at an early age when she discovered the magic of words and their ability to craft worlds and emotions. Her innate curiosity led her to explore various literary genres, but it was travel writing that truly captured her heart. Drawing inspiration from her own globetrotting adventures and encounters with diverse cultures, Claire embarked on a journey to become a travel writer par excellence.

What To Do In Freeport Bahamas From Cruise Ship

What Rhymes With Cruise

Claire, a creative soul with an unquenchable thirst for storytelling, is an integral part of the Voyager Info team. As a dedicated writer, she weaves captivating narratives that transport readers to enchanting cruise destinations and beyond. Claire’s love affair with writing began at an early age when she discovered the magic of words and their ability to craft worlds and emotions. Her innate curiosity led her to explore various literary genres, but it was travel writing that truly captured her heart. Drawing inspiration from her own globetrotting adventures and encounters with diverse cultures, Claire embarked on a journey to become a travel writer par excellence.

You may like

Who installs cruise control near me.

• Cruise control can be installed by mobile installers or car customization shops, providing convenient options for customers.
• Performance upgrades such as engine tuning, exhaust system enhancements, and suspension modifications can be done alongside cruise control installation.
• Exterior enhancements like body kits, custom paint jobs, and aftermarket wheels can also be considered when installing cruise control.
• Interior modifications such as custom upholstery, sound systems, and LED lighting can enhance the driving experience with cruise control.

Search Online Directories and Websites

Check with local car dealerships, contact auto repair shops, ask for recommendations from friends and family, look for specialized car electronics shops, check with car audio and accessories stores, consult with car dealership service centers, contact mobile electronics installers, check with car customization shops, consider diy installation with online guides and tutorials, how long does it typically take to install cruise control in a car, are there any specific car models or brands that are more difficult to install cruise control in, can cruise control be installed in older car models, or is it only compatible with newer vehicles, what is the average cost of installing cruise control in a car, is it possible to install cruise control in a car that already has a complex audio or electronics system, how to cancel msc cruise online.

• Access the MSC Cruises website.
• Log in to your account.
• Navigate to the ‘Manage My Booking’ section.
• Locate your booking.
• Select the ‘Cancel’ option.
• Review the cancellation policy and any fees that may apply.
• Confirm your cancellation request.
• Once you’ve completed the process, you will receive a confirmation email or notification.
• Contacting customer service is important for valuable assistance and guidance in the cancellation process.
• Customer service is available through various channels such as phone, email, live chat, and social media.
• The customer service team can provide clarification on refund policies and discuss alternative options.
• By reaching out to customer service, passengers can receive support for navigating the online cancellation process and ensure a smooth cancellation experience.

Access the MSC Cruises website

Log in to your account.

• Visit the MSC Cruises website and click on the ‘Log In’ button.
• Enter your email address and password associated with your account.
• If you’ve forgotten your password, click on the ‘Forgot Password’ link.
• Follow the instructions sent to your email to reset your password.

Navigate to the "Manage My Booking" section

Locate your booking and select the "cancel" option.

• Go to the MSC Cruises website and click on the ‘Manage My Booking’ section.
• Look for your booking among the list of your current reservations.
• If necessary, enter your booking reference number or provide other identifying information.
• Once you have found your booking, click on the ‘Cancel’ option.
• This will start the cancellation process and you will be asked to confirm your decision.

Review the cancellation policy and any applicable fees

Provide the necessary information, such as your booking number and reason for cancellation, confirm your cancellation request, receive a confirmation email or notification of your cancellation, check your refund status, if applicable.

• Login to your MSC Cruises account.
• Go to the ‘My Bookings’ section.
• Find the cancelled booking and click on it.
• Look for the refund status option and click on it.
• You will see the current status of your refund, whether it is being processed or if there are any cancellation fees deducted.

Contact customer service for any further assistance or inquiries

What is the refund policy for cancelling an msc cruise online, how long does it take to receive a refund after cancelling an msc cruise online, are there any fees associated with cancelling an msc cruise online, can i cancel only a portion of my booking online, or do i have to cancel the entire reservation, what happens if i need to cancel my msc cruise online, but i don’t have my booking number.

So, while canceling your MSC cruise online may not be the most thrilling experience, with a little patience and persistence, you’ll get through it. Happy canceling!

What Not To Do On A Disney Cruise

• Avoid overpacking and instead pack light and efficiently, considering activities and choosing versatile clothing items.
• Research and plan ahead to make the most of your cruise experience, including checking the cruise schedule for special events, exploring onboard activities, and researching port excursions.
• Make sure to check the daily schedule for character appearances and plan your day accordingly to meet your favorite characters.
• Take advantage of photo opportunities with characters, both through professional sessions and impromptu meet and greets, to capture magical moments and create lasting memories.

Pack Light and Efficiently

Research and plan ahead, don’t miss out on character meet and greets, check the daily schedule for character appearances, line up early for popular characters, take advantage of photo opportunities, avoid overindulging in food and drinks, don’t forget to take advantage of onboard entertainment, attend broadway-style shows and performances, participate in trivia nights and game shows, enjoy live music and dance parties, follow safety guidelines and rules, avoid missing important announcements and updates, pay attention to the daily navigator or cruise app, listen for public address system announcements, check the ship’s informational screens, be mindful of your budget, don’t miss the castaway cay experience, plan your day on disney’s private island, enjoy water sports and beach activities, explore the nature trails and bike rentals, avoid overworking yourself with a packed schedule, can i bring my own food and drinks on board, are there any age restrictions for the onboard entertainment, what are the safety guidelines and rules for children on the cruise, are there any additional costs for the castaway cay experience, what happens if i miss an important announcement or update.

And most importantly, don’t miss out on the incredible experience of Castaway Cay. Trust me, you’ll thank me later.

Meet Asra, a talented and adventurous writer who infuses her passion for exploration into every word she writes. Asra’s love for storytelling and her insatiable curiosity about the world make her an invaluable asset to the Voyager Info team.

From a young age, Asra was drawn to the power of words and their ability to transport readers to far-off lands and magical realms. Her fascination with travel and cultures from around the globe fueled her desire to become a travel writer, and she set out on a journey to turn her dreams into reality.

Affiliate disclaimer

As an affiliate, we may earn a commission from qualifying purchases. We get commissions for purchases made through links on this website from Amazon and other third parties.

How Old Do You Have To Be To Work On A Cruise Ship

How To Set Cruise Control On Tesla Model X

Azamara Onward: Origins, Renovation, and Future Plans

Anthony Bourdain: Unconventional Culinary Icon and Global Influencer

Authentic Tacos and Local Delights: A Culinary Adventure in Cabo San Lucas

Arctic Adventure: Uncharted Destinations With Le Commandant Charcot

Authentic Art, Exciting Auctions: The Ultimate Cruise Ship Experience!

How To Turn On Cruise Control Tesla Model 3

How To Check Weather For A Cruise

How To Get From Venice To Chioggia Cruise Terminal

How To Set Cruise Control Tesla Model Y

Finding Deals On Unsold Cruise Cabins: Tips And Strategies

How To Get From Venice To Trieste Cruise Port

How Do You Qualify For An Ultra Cruise On Carnival

Ultimate Guide To Ncl’s Onboard Wifi

Virgin Voyages Launches “The Voyage” Music Video

By: Author Carrie Ann Karstunen

Posted on Published: January 6, 2023  - Last updated: March 20, 2023

Innovative cruise line Virgin Voyages has released a music video-style short film to take cruisers on a cinematic journey through 24 hours at sea.

On January 6, 2023, Virgin Voyages , Richard Branson’s award-winning cruise and travel brand, launched a music video to celebrate the cruise line’s exclusively adult experience.

The industry’s newest cruise line promises a kids-free getaway at sea, offering a sophisticated cruising experience for travelers eighteen years and older.

Directed by Grammy award winner Jonas Åkerlund and featuring vocals by Drew Love , Virgin’s four-minute video features a cover of the iconic 1983 hit “ Karma Chameleon ” by Culture Club .

Originally released by Branson’s Virgin Records 40 years ago, the favorite 80s pop hit has been reinvented in a tropical house style to serve as the soundtrack for the exciting visual journey through a day on one of Virgin’s cruise ships.

Starring real Virgin Voyages crew members and Sailors (the cruise line’s term for passengers), the music video was inspired by real-life experiences on board.

“The Voyage” music video was filmed on the brand’s first ship, Scarlet Lady , and captures the essence of what it’s like to sail with the brand.

The video interweaves typical guest experiences like relaxing on a stateroom balcony hammock in the morning, lounging by the pool, and enjoying dinner at one of the ship’s themed restaurants with choreographed fantasy scenes where Sailors and crew members alike dance to Love’s version of the song.

As Nathan Rosenberg, Chief Brand Officer of Virgin Voyages said about the video in a press release, “We have won the hearts and minds of hundreds of thousands of Sailors who have fallen in love with Virgin Voyages because we created an experience everybody could love. As we continue to showcase our ships to the world, we wanted to share what it’s like onboard based on what our sailors have told us and shared on social.”

To experience the new Virgin Voyages music video, click on the thumbnail below:

“It features real crew as well and is a celebration of travel and voyaging. The Voyage music video shows this in such a unique and relatable way, from a quiet and restorative feeling, to a dreamy, curious, and energetic state.”

The artists and visionaries behind “The Voyage” music video

Acclaimed Swedish director Jonas Åkerlund was at the helm of “The Voyage”, working together with the team at Virgin Voyages.

Åkerlund’s work, which includes feature films, documentaries, music videos, commercials, and stage shows, has garnered international acclaim, including his Grammy award and five MTV Video Music Awards for his work on Madonna’s 1998 music video for her song “Ray of Light”.

He has also directed music videos for other renowned artists including Lady Gaga, Beyoncé, The Rolling Stones, Paul McCartney, and Maroon 5.

Alongside the distinguished director, the brand also partnered with vocalist and songwriter Drew Love of the band THEY.

Love’s work with THEY along with their solo projects has spanned genres including R&B, pop, dance, and hip-hop. Love has also co-written for other artists including G-Eazy, The Chainsmokers, SG Lewis, Louis the Child, and John Legend.

Virgin Voyages’ new brand campaign: “Now We’re Voyaging”

The new music video kicks off the launch of the cruise line’s new brand campaign, featuring the tagline “Now We’re Voyaging”. As Jason Xenopoulos , VV’s Co-Chief Creative Officer for North America said, “We believe that brands should create culture rather than interrupting it.”

“‘The Voyage’ is an example of how music and entertainment can be used to tell a brand story while delivering an authentic entertainment experience to the audience. Virgin Voyages deserves more than an ad campaign, and we are delighted that we could create an entertainment experience instead—one that will live in culture where this brand belongs,” Xenopoulos continued.

In the new short film, Virgin Voyages tells its brand story through the lens of the Sailor experience, all firmly rooted in the musical DNA of the Virgin brand.

Back in 2018, Virgin Voyages invited travelers to Stray the Course and consider the possibilities and innovations in cruise travel. In 2021, Richard Branson’s new company invited potential cruisers to Set Sail the Virgin Way , asking Sailors to expect the unexpected.

In 2023, Virgin Voyages is elevating the experience yet again with Now We’re Voyaging . The new brand campaign speaks to the duality of excitement and relaxation that the cruise line promises Sailors aboard a Virgin Voyages cruise.

What’s next for Virgin Voyages

Although the pandemic significantly delayed the launch of the newest cruise brand to enter the industry, Virgin Voyages has been going strong since its first sailing in 2021.

Since the maiden sailing of Scarlet Lady —the cruise ship featured in the music video—Virgin Voyages has also launched its second ship: Valiant Lady .

On the horizon, Virgin Voyages will take delivery of two new ships: Resilient Lady and Brilliant Lady . With the expanded fleet, the cruise line plans to sail to exciting new destinations including Greece and Australia.

Have you watched the new music video “The Voyage” from Virgin Voyages yet? How does it make you feel about trying a Virgin cruise? Or have you already sailed on Virgin? Are you (like me) shocked to hear that Culture Club’s “Karma Chameleon” is turning 40 years old this month? I’d love to hear your thoughts in the comments below!

• Recent Posts

• Emerald Princess Princess Patter Daily Event Listings 10 Days New England + Canada (Québec City to Boston) - September 16, 2024
• Emerald Princess Princess Patter Daily Event Listings 10 Days New England + Canada (Boston to Québec City) - September 7, 2024
• Carnival Cruise Line Salutes Military Women During Inaugural Fleet Week in Miami - May 10, 2024

Related posts:

Sunday 24th of September 2023

I would like to know the brand name of the red multi colored bathrobe the lady is wearing

Monday 25th of September 2023

Hi Diane, that photo was provided to the press by Virgin Voyages as part of their press release back in January, and I don't know the source of any of the outfits the models were wearing. I tried using Google Lens to search the image and found lots of dresses and robes that have a similar pattern, but there wasn't an exact match. You might want to give it a try! Thanks for stopping by, and happy cruising :)

Tuesday 14th of February 2023

i would like to know who that man is in that pic above

Wednesday 15th of February 2023

@Carrie Ann, no worries. ty

Hi Dancy, I'm assuming he's a model? The photo is from Virgin's press release and they didn't share info on the models' names. Sorry I couldn't be more help.

• Cast & crew
• User reviews

Observational documentary series following the lives of the crew and passengers heading out on the holiday of a lifetime on board the ships Scarlet Lady and Valiant in the Virgin Voyages fle... Read all Observational documentary series following the lives of the crew and passengers heading out on the holiday of a lifetime on board the ships Scarlet Lady and Valiant in the Virgin Voyages fleet. Observational documentary series following the lives of the crew and passengers heading out on the holiday of a lifetime on board the ships Scarlet Lady and Valiant in the Virgin Voyages fleet.

• Sheridan Smith
• 1 User review

Episodes 10

• Self - Narrator
• All cast & crew
• Production, box office & more at IMDbPro

More like this

User reviews 1

• Feb 7, 2024
• How many seasons does The Cruise have? Powered by Alexa
• June 19, 2022 (United Kingdom)
• United Kingdom
• Channel 5 (United Kingdom)
• Title Role Productions
• Channel 5 Television
• See more company credits at IMDbPro

Technical specs

• Runtime 1 hour

Related news

Contribute to this page.

• See more gaps
• Learn more about contributing

More to explore

Recently viewed.

• Newsletters
• Jeux concours
• BFMTV et vous
• Témoins BFMTV
• Nous contacter
• Devenir annonceur
• Annonces légales
• Faits Divers
• Bonjour l'Île-de-France
• Bonsoir l'Île-de-France
• Île-de-France Week-end
• BFM Business
• BFM Régions
• RMC Découverte

Paris: 3.200 manifestants réunis "contre le gouvernement Macron-Barnier" selon la préfecture de police

"A quoi ça sert de voter?": plusieurs milliers de personnes se sont retrouvées, ce samedi en début d'après-midi, à Paris pour dénoncer le "gouvernement Macron-Barnier", à l'appel de la France Insoumise, des écologistes et d'associations féministes, étudiantes et environnementales, a constaté l'AFP. Ils étaient 3.200 selon la préfecture de police.

Une soixantaine de rassemblements étaient annoncés en France, selon le site de LFI , au moment où Michel Barnier, désigné Premier ministre par Emmanuel Macron, finalise la composition d'un gouvernement a priori très marqué à droite, plus de deux mois après des élections législatives remportées sans majorité absolue par la coalition de gauche.

"Un coup d'Etat démocratique"

"Je suis ici car ça ne correspond pas à ce qu'on a voté. Le Premier ministre représente un parti qui n'a presque rien eu aux élections. Je suis inquiète et en colère: à quoi ça sert de voter?", indique à l'AFP une manifestante, Violette Bourguignon, 21 ans, étudiante en cinéma, interrogée au départ de la manifestation parisienne place de la Bastille.

François Vermorel, militants des Verts, est "venu pour dénoncer le coup d'Etat démocratique décidé par Macron, qui mérite une réponse dans la rue". Il redoute notamment l'arrivée au ministère de l'Intérieur de Bruno Retailleau, qu'il accuse de "racisme" et d'"homophobie". "Ce n'est pas pour ça que les gens ont voté en juin", affirme-t-il.

"Augmenter la pression populaire"

Outre LFI, dont la cheffe de file Mathilde Panot a défilé dans la capitale, les organisations à l'origine de cet appel sont des syndicats étudiants (Union étudiante et Union syndicale et lycéenne), des ONG écologistes (Greenpeace) et féministes (Planning familial, Collectif droits des femmes, Nous toutes) ou encore l'association altermondialiste Attac.

Les drapeaux visibles dans le cortège étaient en très large majorité ceux des formations politiques.

LFI entend "augmenter la pression populaire" après une première journée de contestation le 7 septembre , qui avait réuni dans toute la France entre 110.000, selon les autorités, et 300.000, selon les organisateurs, manifestants de gauche.

• Nouveau gouvernement: de nombreuses réactions aux différentes nominations

A Paris, entre 20.000 et 40.000 personnes étaient attendues ce samedi, selon une source policière, alors que la manifestation parisienne du 7 septembre avait rassemblé entre 26.000, selon le ministère de l'Intérieur, et 160.000 manifestants, selon LFI.

Les plus lus

Tensions, polémiques... Le procès des viols de Mazan face à de multiples perturbations

"comment peut-on faire ça": un enfant de 2 ans blessé à la soude caustique sur un toboggan à toulouse, virgin voyages débarque en france avec des croisières interdites aux enfants, "il a été prisonnier chez lui": brigitte bardot revient sur les derniers mois d'alain delon avant sa mort, ligue 1: nice inflige une défaite historique aux verts, humiliés 8-0 à l'allianz riviera.

La macronie majoritaire, Retailleau tête d'affiche des LR... Les enseignements du nouveau gouvernement Barnier

• Cruiselines
• Virgin Voyages

Virgin Voyages TV Spot, 'Virgin Voyages Says No Kids on the Ocean'

Get free access to the data below for 10 ads, there's a better way to measure tv & streaming ad roi.

• Real-Time Ad Measurement Across Linear and CTV
• TV Ad Attribution & Benchmarking
• Marketing Stack Integrations and Multi-Touch Attribution
• Real-Time Video Ad Creative Assessment

After hearing that Virgin Voyages only allows people ages 18 and over on its cruises, this choir of young children finds it so outrageous that they have no choice but to burst into song and cause a commotion. Virgin Voyages firmly sticks to its age limit so that adults everywhere can enjoy some much-needed kid-free peace on the ocean.

Have questions about this ad or our catalog? Check out our FAQ Page .

• Submissions should come only from actors, their parent/legal guardian or casting agency.
• Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
• Once verified, the information you provide will be displayed on our site.