italy tourism 2023

Italia. Open to meraviglia.

Detox experiences in Trentino

Five National Parks in Southern Italy - a blend of nature and history

Discovering the archaeological area of Pompeii, Herculaneum and Torre Annunziata

15 beaches not to be missed in Italy

Landscapes that will take your breath away, rich history, and delicious food, your trip to italy will be nothing short of unforgettable.  , unmissable sites.

• UNESCO sites
• Thermal baths

Food and wine

San Gimignano, a journey through the charm of the Middle Ages and the magic of Nature

A 10.000-step itinerary around the centre of Naples

Murano and the Glass Arts

6 marine protected areas in Italy, special destinations to explore

Shopping in Rome: The Streets to Know

Italian cities of art best equipped for smart working

The best trails in UNESCO heritage sites in Italy: 10,000 steps amid nature and beauty

The 15 Italian UNESCO Intangible Cultural Heritage excellences

Artistic masterpieces and gastronomic marvels in Modena

The Dolomites: the most beautiful architectural work in the world

Cilento, between unspoilt beaches, wild nature and charming hamlets

Alberobello, the Trulli capital, a fairy tale experience

Emilia-Romagna

Small and proud, with a focus on sustainability. Here are the most charming rural villages to visit in Italy

Cycling around nature and historic hamlets in Abruzzo

Tax breaks for moving to the charming villages of central Apennines and southern Italy

Seaside Villages

Castelmola, a window on the sea a few steps from Taormina

Frosolone: one of the most beautiful Italian villages, in Molise

3 of the best wellness itineraries in Emilia Romagna

A wellness weekend at the Euganean Spas

Ischia, the island of wellbeing among thermal gardens and natural springs

Outdoor spas in Lazio, oases of relaxation and wellness to suit all tastes

Montecatini Terme, historical thermal centre in Tuscany

Terme di Caramanico, a haven of wellness and relaxation

Restaurants

In Umbria, cuisine speaks the language of nature

In Sicily, discovering the seals of rural biodiversity

Parma Food Museums

Journey into extra virgin olive oil

Liguria, flavors suspended between land and sea

Boccaccesca

Venice Marathon

Alba’s International White Truffle Fair

Medieval Festival

Arezzo Antiques Fair

MICAM Milano 2024

Varese City Run

Catania Book Festival

Grape Festival in Impruneta

Romaeuropa Festival

Cous Cous Fest

Cremona's nougat festival

EatPrato 2024

Vigneti aperti 2024

The opening of the Holy Door of St. Peter's and the beginning of the 2025 Jubilee

Discover italy.

Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia

Friuli-Venezia Giulia Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season. Video credits: Oliver Astrologo

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and large valleys outlined by rivers, lakes and waterfalls; sorrounded by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

The source of inspiration for your Italian adventures

Outdoor Umbria: family-friendly experiences

Take a breath of fresh air in Basilicata

Eight alternative ways to experience Florence

Alto Adige: Merano amid castles, Art Nouveau buildings and spas

Rediscover your Italian roots

Italian cuisine around the world: a treasure that knows no boundaries

Create your ideal journey.

Art and culture

Relax and wellness

Spirituality

Shopping & Markets

Cycling Tourism

Social Wall

Italy seen by you.

Join the @italiait community and post your experiences

Continue living like an Italian

Subscribe to the Newsletter so as not to miss places, events and experiences for experiencing the best side of Italy: the authentic one.

Keep up to date

Would you like to learn about the most authentic experiences to be had in Italy, stay up to date on the most interesting events, discover our special offers and receive lots of insider hints and tips?

Save your favorite places

Create an account or log in to save your wishlist

Do you already have an account? Sign in

• Eat&Drink
• Destination
• Insider's Guide
• Be Inspired
• People we love
• Experiences
• Destination Wedding
• Explore Italy: north, center & south

Sign up. Be inspired. Travel.

Destinations to visit in italy in 2023.

Italy is the country of excellence for varied landscapes, exceptional food, wine and traditions. There’s a vibrancy, passion and effort in ensuring tourists have an unforgettable trip. It’s about those ‘magic moments’ as Perry Como says. So we have put together a list of 12 destinations to visit each month of this year, to ensure your ‘unforgettable, magic moment’ during your trip to Italy.

Dinner at Norbert Niederkofler’s Rosa Alpina (now part of the Aman Resort group) for a three-star Michelin menu entirely dedicated to the Dolomites cuisine. And don’t forget to also stop at his restaurant on the Plan de Corones slopes, the perfect pit-stop for foodies. WEBSITE

Apres ski at Super G, with DJ sessions in every weather condition (even snow). The indoors is reserved for roast chicken, potatoes and Mont Blanc signed by Andrea Berton, one Michelin star and in the evening fall asleep in the simple yet well equipped suites: from games to Dyson hairdryers. The next morning, pop your skis on and get ready to spend the day on the slopes of Courmayeur. WEBSITE

Explore the southern (and least touristy) region of Calabria, The Basilian Walk, opened for the first time in August 2020, is an itinerary long 1390 km from Rocca Imperiale to Reggio Calabria made up of 73 stops, passing through Unesco sites, nature, medieval churches, amazing ancient villages and pristine beaches.

Design Week is back in Milan. This is when the city lives outdoors. Tables and dehors everywhere and, among the fashion-forward crowd you will recognise famous and emerging artists of the design world. The creative hubs of the city are Tortona, Brera and Lambrate. Rent a bike and tick off as many ateliers and locations as you can. Don’t forget to add Rossana Orlandi on your list: it’s a contemporary wunderkammer of curiosities and design. Have lunch in the beautiful courtyard: the menu is signed by Negrini and Pisani, two young chefs behind the two Michelin star restaurant Aimo e Nadia, an absolute ‘must’ in the city.

Take the trans-Siberian of Italy, a historic train that travels between Molise and Abruzzo passing through the most archaic countryside and the wildest hinterland of Italy. At 1 pm, the train stops in Castel di Sangro, where there is Reale , one of the most experimental restaurants created by chef Niko Romito (three Michelin stars), built in a former convent.

Travel through Sicily following the Soste di Ulisse , guide to the best hotels and restaurants on the island, including farmhouses and five-star hotels, pastry shops and starred chefs, before the start of the high season.

Giacomo leopardi was one of the most important Italian poets and philosophers. Today, his house in Recanati, in the Marche region is a museum still managed by the noble family. You can visit the Library and more private areas, including the bedroom and the garden where the poet contemplated the infinity of his most famous lines. Today that space with indefinite borders is called the Sibillini Mountains National Park, a lunar expanse of passes and plateaus that reaches as far as Umbria: in July the Castelluccio plain is an expanse of colourful wild flowers. One of the most enchanting spectacles of nature.

Instead of the usual Costa Smeralda, book a stay in Su Gologone, a hotel managed by the creative Giovanna Palimodde together with her mother Pasqua, in charge of traditional Barbagia food. Here, experience is everything: from outdoor suites to picnics in the vegetable garden, from artisan shops to stargazing, to excursions on the barren Supramonte mountains. Unforgettable. WEBSITE

Buy tickets to the Opera at the Fenice of Venice and before heading there, make a pit-stop at the St. Regis Venice for an aperitivo. Signature cocktails made on the spot and Venetian snacks (aka. cicchetti) prepared by the Sicilian chef, on the terrace : an extraordinary evening spent in this romantic city. WEBSITE

Join the Eroica, the historic cycling race between the vineyards and the white roads of Chianti. Book a room in Borgo San Felice, a Relais & Châteaux with its beautiful medieval rooms (that have been renovated in a contemporary guise) and its Michelin starred restaurant overlooking the vineyards, headed by the Colombian chef Camilo Quintero. Do not miss the tasting in the cellar of Chianti Classico and Supertuscan of the house. WEBSITE

Visit the Savoy royal palaces (there are 16 in total) scattered throughout Piedmont. From the mini Versailles of Venaria to Castello di Rivoli, that houses one of the most important contemporary art museums in Italy, and the Racconigi Castle, to be visited in a carriage up to the workshop that exhibit the artisans who supply items to many royal houses in Europe. The Langhe are always one step away: tasting of Barolo at the Ceretto’s and metaphysical lunch at the Duomo in Alba, three Michelin stars. The Langhe, a UNESCO heritage site, is also the area of Italy with the highest concentration of Michelin stars: agnolotti del plin, the best Italian wines, in the white truffle season.

Solitary retreat at the Eremito Hotelito de l’Alma, in Parrano, on the Umbrian hills. It is the only hotel for solo travelers in Italy. You sleep in small cells, you eat in silence, you don’t use your mobile phones. The ultimate space for meditation and reflection. WEBSITE

Explore Italy like a local

From iconic attractions to amazing experiences, your journey begins here, like a local, how to go to, hidden gems, itineraries, unconventional sardinia, latest news, best places to visit in italy, art and culture, food and flavours, places and tours, unesco sites, history and traditions, best tours and experiences, top destinations.

From Palermo to Catania and Agrigento

From Cagliari to Alghero and Olbia

From Vesuvius to Pompeii

From St. Mark Tower to Doge Palace

From Brunelleschi's Dome to the Uffizi Gallery

From Mole Antonelliana to Egyptian Museum

From the Cathedral to Massimo Theatre

From Two Towers to San Luca Sancturary

From Duomo to Last Supper

Cinque Terre

From boat tours to National Park

From Grotta Azzurra to Monte Solaro

Lago di Como

From Villa Carlotta to the Brunate Funicular

From Naples to Sorrento and Capri

From Venice to Verona and the Dolomites Park

From Rome to Anagni and Viterbo

From Polignano a Mare to Alberobello and Vieste

From Milan to Lake Como and Garda

From Florence to Pisa and Siena

Trentino-Alto Adige

From Dolomities to Ortisei and Riva del Garda

From Pesaro to Urbino and Conero

From Tropea to Sila Park and Reggio Calabria

From Perugia to Assisi and Spoleto

Emilia Romagna

From Bologna to Rimini and Parma

From L'Aquila to Montesilvano and Gran Sasso

From Matera to Potenza and Melfi

From the Cinque Terre to Portofino and Genoa

From Turin and Asti and Venaria

From Termoli to Campobasso

Friuli Venezia Giulia

From Trieste to Udine

Aosta Valley

From Courmayeur to Aosta

Top Attractions

all entrance tickets for the most popular Italian attractions

Pompeii Ruins

St.Peter's Basilica

Vatican Museum & Sistine Chapel

Milan Cathedral

Last Supper

Doge Palace

What to do at Lake Garda like a local: 10 travel tips

Rome like a local: 10 things not to miss

Naples like a local: 10 things not to miss

Messina like a local: 10 things to do

What to do in Agrigento like a local: 10 travel tips

Public transport in Bologna: how to get around the city

How to go to Capri: the utilmate guide

How to get around Naples by public transportation: bus, ...

How to get to Ostia: an enchanting journey between sky, ...

How to go to the Carnival in Venice 2024: guide and tips

Salude&trigu: the essence of northern sardinia unveiled through its most charming events.

Salude&Trigu is the series of events that tells the story of the heart of Northern Sardinia . Come with us discovering the hidden side of the islands. 

Places to visit in Venice

Places to Visit in Naples Italy

Places to Visit in Rome

Visit Fermo

What to see and do in Villetta Barrea, the deer village in ...

Rasiglia: what to see in the medieval village on the water ...

What to see in Conversano, hidden gem in the heart of Apulia

Discovering Padula, the Unesco Heritage gem within Vallo di ...

Refrontolo, a gem within Prosecco Hills in Veneto

What to do in italy.

Giro d'Italia 2024: a journey with the "Corsa Rosa" among unique cities and landscapes

On April 25th free museums throughout Italy: find out where

The 10 most attractive sites and museums in Italy at Easter and Easer Monday and 5 less crowded alternatives

Best cruises in Italy: 10 unforgettable experiences

21 outdoor activities in Italy to live this summer

Motor Sports, 10 events in Italy you cannot miss this summer

Luxury experiences in Italy: 7 things not to be missed in 2024

10 things to do before coming to Italy: everything you can plan in advance

The best 20 cycle paths in Italy to discover this spring

What to do in spring in Italy: must-see destinations in 2023

Thermal baths in Italy: the 20 most famous Italian thermal areas

Valentine’s day in Italy

Thermal tourism in Italy: tours to discover the best thermal destinations

Carnival in Italy: origins, traditions, typical sweets and the most famous masks

Where to ski in Italy: how to choose slopes and ski areas

New Year's Eve in the Mountains 2023: 20+1 atmospheric destinations in Italy

Living cribs in Italy: discover the best nativity scenes

Christmas traditions: curiosities, symbols and typical dishes in Italy

The 20 Most Beautiful Christmas Markets in Italy

New Year's Eve in Italy: what to do on the last day of the year in Italy in 2024

Italian Christmas songs: 10 tracks for the music of your holidays

Christmas trips in Italy: rites, destinations and regional recipes

Foliage in Italy: visit the most beautiful places of the autumn season

Italian lakes: 4 good reasons to visit them

Easter traditions in Italy: 12 unmissable religious festivals

Epiphany in Italy: all the events to not be missed in 2024

The tradition of Easter Monday in Italy

Explore Italy like a local. From iconic attractions to amazing experiences, your journey begins on visititaly.eu 🇮🇹 Tag us and use #visititaly

TTC family of brands

My Trafalgar

Destinations

Get Inspired

866 513 1995

See All Tours

See more trips

The best of Italian trips unlocked for you

Experience Italy differently. Enjoy one-of-a-kind experiences and uncover local secrets when our friends across the country open their doors to you. Here’s just a sample of the rich experiences you can expect.

5 million happy guests and counting

Capital City

Winter avg temp

Summer avg temp

Good morning

Good evening

“Uffizi Gallery in Florence is a world class museum with an incredible renaissance art collection. Enjoy a guided tour with a Local Specialist to make the experience more memorable, especially when in front of Botticelli’s stunning ‘Birth of Venus’ painting”

Pino, Travel Director

See Michelangelo's frescoed ceiling in the Sistine Chapel

One of the most important structures of the Catholic faith, the Vatican City’s Sistine Chapel is a must-see on a tour of Italy. Though the chapel walls have witnessed centuries of worship, it’s the renaissance ceiling paintings of Michelangelo that will leave you in awe.

Visit the glamorous Isle of Capri

Enjoy the classic Italian summer in Italy’s picture-perfect Gulf of Naples. Famed for its crystal grottos, dramatic coastlines and endless glamour, our trips to Italy are complete with a day of freedom spent under a striped umbrella, watching sailboats pass by.

Cruise your way through Venice

The charm found in the canals of Venice is nothing short of irresistible. Admire gothic palaces and postcard bridges whilst adrift in a gondola, gaining an understanding of life in a city that floats. Exploring a city by foot will never be the same after a trip to Venice.

Journey to the well-preserved ruins of Pompeii

An unfathomable history lesson is found in the archaeological ruins of Pompeii. Buried and preserved by the ash of a volcano eruption in the year 79, in this Italian town you will discover the progressive life of early Roman times as you walk within the parameters of an open-air time capsule of life on Earth.

Go shopping in Italy's fashion capital Milan

Armani, Gucci, Prada and Versace. These are some of the prestigious fashion brands that call the Italian city of Milan home. In between yearning through boutiques and department stores, stop to sample the city’s delicacies like breaded veal cutlet and ossobuco.

Our top 5 things to do in Italy

It's the moments of quiet stillness that take your breath away on a Trafalgar tour through Italy. Sitting in the calm halls of the Vatican. Floating on the canals of Venice. Standing beside the ruins of Pompeii.

Uffizi Gallery

The Tuscan capital is home to Uffizi Gallery, where the brushworks of art’s true masters are found. Names like Raffaello, Leonardo, and Michelangelo dress Uffizi’s grand pink walls, whilst internal courtyards leading to the Arno River will show you the building’s architectural brilliance.

Vatican Museums

A collection of Christian artwork that spans centuries and stirs the soul is found in Rome’s Vatican Museums. From the intricate ceiling by Michelangelo in the Sistine Chapel to the detailed Pope portraits from the 16th century to today, you will be lost for words once inside this blessed museum complex.

Doge's Palace

Home to the leader of Venice from its opening in 1340, Doge’s Palace summarizes the sparkle of this city. An opulent example of Venetian Gothic architecture and home to numerous historical works, this museum is a must when you visit Venice.

Best museums in Italy

The epicenter of the Catholic faith and the birthplace of art’s most renowned masters. Our guided tours of Italy will take you to the many museums found here, whether in the Sistine Chapel, by the canals of Venice or in the grand galleries of Tuscany.

The authentic carbonara experience will take place in Rome, covered in salty Pecorino Romano cheese. A simple dish inspiring heart-warming meal times, this pasta will connect you with Italy’s rich culinary customs - an impressive evolution from its supposed heritage as a coal-miner’s meal.

Pollo alla Cacciatora

Literally translating to ‘hunter’ in Italian, cacciatore offers an appreciation for Italy’s meals of days gone by. Typically a preparation of rabbit or chicken, it’s the simmering tomato stew that makes this dish so mouthwatering. Satisfy a genuine hunger and consume with hand-ripped bread.

Italy tours are best served with an oversized slice of tiramisu. Cementing this country's obsession with espresso, this cake of layered biscuits soaked in coffee is the perfect after hours pick-me-up before an evening stroll through the charming streets.

Best food in Italy

A date with Italian food will likely start and end with a slice of pizza. But it’s the menu items that we share with you in between that will take your appreciation to new heights; think cacciatore and Carbonara with a slice of tiramisu in between.

What to pack for Italy

A classic linen outfit

The Italians are famous for their equal parts glamorous and effortless dress sense. Look the part with a few ensembles featuring classic linens in navy and white.

A blank journal

With the wealth of inspiration tucked into every corner of Italy, you might find yourself compelled to write down notes or memories. At the very least to remember the traditional Italian recipes you learn.

With such a large expanse of space to explore, on some days, long journeys are unavoidable. The scenery will provide plenty of visual entertainment, while headphones can be used to listen to some local music or enjoy podcasts about Italian history, culture and politics when you're not enjoying the storytelling from your Travel Director.

A small blanket

When exploring the soul-stirring setting of Tuscany, a picnic may call. Come prepared with a small blanket to cover in wine and cheese.

Under the Tuscan Sun by Frances Mayes

A classic memoir that brought the romance of Tuscany to the world, there’s no better time to read this book than when venturing through the country yourself.

Pack for sustainable travel

Consider your environmental impact when you next take a trip and go single-use-plastic-free by packing a reusable water bottle, a steel straw, your own shopping bags and reusable toiletry bottles.

Our Europe & Britain destinations

Bosnia Herzegovina

Czech Republic

Liechtenstein

North Macedonia

Netherlands

Northern Ireland

Switzerland

Other worldwide regions we visit

Africa the Middle East

Australia and New Zealand

North and Central America

South America

Get your free brochure

Find your next escape with the world's leading travel brand

Request A Brochure

Award winning tours

Every year, we're proud to win some of the most prestigious travel accolades around the world - from the Travel Globes to the Agent's Choice Awards

Search Our Tours

Help & Info

WE MAKE TRAVEL MATTER®

Unedited Reviews

Our Destination Management Companies

Frequently Asked Questions

Travel Updates

Do Not Sell or Share My Personal Information

Travel Planning

Get Your Free Brochure

Travel Insurance

Booking Conditions

Trip Deposit Level

Recommendations

Trafalgar Tours Limited is a proud member of  The Travel Corporation  family of companies.

#SimplyTrafalgar

Travel House, Rue du Manoir St Peter Port, Guernsey, GY1 2JH

Selected Region

United States

United Kingdom

New Zealand

South Africa

Copyright 2024 Trafalgar. All rights reserved.

Terms and Conditions

Privacy Policy

Cookie Policy

Want to learn how to wine taste the Tuscan way?

Save up to $313

European Dream

6 Locations

4 Countries

Save up to $439

European Wonderland

9 Locations

3 Countries

Save up to $472

Italian Concerto

7 Locations

2 Countries

Save up to $509

Italian Glory

11 Locations

13 things to know before visiting Italy

May 16, 2023 • 9 min read

Make the most of your trip to Italy with our top insider tips © Westend61 / Getty Images

With an unmatched abundance of Unesco World Heritage sites, diverse scenery ranging from some of Europe’s highest peaks to the turquoise waters of the southern coasts, and an endless list of regional cuisines to taste, planning an Italian adventure can easily get overwhelming.

Add a variety of dialects – both spoken and hand-gestured – and hard-to-decipher etiquette rules into the mix and attempting to dive into the local culture can quickly turn into feeling like a fish out of water.

Returning to Italy after years of living abroad has made many of the odd rules that dictate social interactions more evident to me – even I, as an Italian, find myself often questioning why things work as they do. While clear answers are not always available, I’ve done my best to compile a list of rules, customs and habits that will make every visitor's time in my homeland a little easier. Here's everything you need to know before visiting Italy.

1. Italians all go on holiday at the same time (more or less)

For some reason, we Italians have collectively decided that August is the best month to go on holiday. It's understandable – with temperatures regularly surpassing 35C (95F), expecting people to do anything other than lie on the beach is simply too far-fetched.

During the weeks surrounding the holiday of Ferragosto , on August 15, Italians migrate to the coast en masse, leaving humid cities half empty. Many businesses in the country’s interior close, prices rise significantly, and crowds are the norm on popular beaches. If you choose to travel in the high season , make sure to book your accommodation well in advance.

2. Italy was built for driving, but it’s not the only option

While the public transport infrastructure is cheap and mostly reliable , Italy remains devoted to driving. Recent stats have shown that the country is second in Europe after tiny Luxemburg when it comes to cars per capita – nearly 40 million vehicles are currently roaming around the country with 59 million inhabitants.

Part of this has to do with the mountainous, uneven geography of the peninsula. Trains cannot reach the more remote corners of the country and the low population of rural areas does not justify frequent bus services. There is also a cultural aspect to Italy’s love for driving – huge investments were put toward motorways in the post-war era, which made mobility increasingly car-centric and Italians more used to relying on cars.

Does this mean that a car is essential for visiting Italy? No. Renting a car will give you the most freedom, but trains and buses connect most urban centers and are a great, sustainable way to visit cities, medieval hamlets and coastal towns without worrying about traffic rules and limiting your intake of vino and spritzes. Train tickets can be bought online at Trenitalia or Italo  – tickets for slow, regional trains can be purchased on the spot without price increases, while high-speed train tickets are much cheaper when bought in advance.

3. If you do rent a car, be aware there's a shortage of vehicles

Among the many inconveniences the pandemic has brought upon travelers is a lack of available cars for hire. As the world went into lockdown and traveling became impossible, many rental companies sold their vehicles. Meanwhile, people got increasingly used to avoiding public transport and the demand for rental cars has grown.

During peak holiday season, prices skyrocket and in popular destinations, cars for hire can simply run out. If you are planning a road trip , make sure to book your car well in advance.

4. Card payments are now widely accepted, but carrying some cash is a good idea

For a long time, Italy has been a cash-first country. But in 2022, a new law introduced a fine for businesses not accepting card payments. Technically, paying by card should now be possible everywhere, although you can still encounter merchants frowning upon small electronic transfers or shops where the POS machine is mysteriously not working – having some cash on you is a wise move.

Apart from such (rare) exceptions, card payments will not be an issue. Most major networks are widely accepted, American Express is the only card provider that might be rejected by smaller businesses.

5. Regional pride is worth embracing

Moving abroad or to a different city has become increasingly common for members of the younger generations, but a sense of pride for one’s place of birth continues to pervade the consciousness of many Italians. You won’t have to wait long before meeting someone who will exalt the food, traditions, and landmarks they grew up surrounded by, often at the expense of neighboring regions or cities.

Such an intense form of pride – known in Italian as campanilismo  – translates into endless opportunities to taste carefully guarded flavors, participate in events rooted in the local folklore, and experience a different facet of the country each time you come back.

6. Learn the language of sarcasm

On the one hand there is local pride, on the other is the art of breaking down barriers by making fun of ourselves. Italian humor has long been reliant on a self-inflicted form of sarcasm and the exaggeration of those very stereotypes you’d think we’d rather forget about.

Self-deprecation is only one shade of it, however. When jokes are directed at others, they can be ferocious. In regions such as Veneto or Tuscany, blasphemy is considered part of the local lingo, while Romans are unchallenged when it comes to sharp irony. To the uninitiated, such wit may feel like crossing a line, but it’s usually well meant.

7. Imitate hand gestures 🤌 at your own risk

Italians are globally known for talking with their hands, but they don’t particularly enjoy having their body language mocked by foreigners who are not aware of the meaning behind physical communication. Hand gesturing does not happen randomly; while a burst of anger or excitement may get people moving more intensely than usual, each signal has a specific meaning that – like in any language – should be learned before being inserted into a conversation.

Shaking your hand while pinching your fingers, for instance, is typically used in combination with a puzzled look to mean “What are you talking about?” or “What are you doing?” with a tone that can range from the confused to the aggressive. Use at your own risk.

8. Don’t be overwhelmed by restaurant menus

Enter any osteria and you’ll find yourself deciphering a list of dishes split into categories such as antipasti (starters), primi (first courses), secondi (second courses), contorni (side dishes), dolci (desserts), vini (wines), amari (digestives). Yes, a full Italian meal is composed of all these elements.

You are not expected, however, to order a dish from each section of the menu every time you sit down. It’s perfectly fine to order a pasta course followed by a dessert, or a starter and a second course. Mix and match as you like.

9. Tipping is not expected unless the service is especially personalized

Leaving a tip is always a nice gesture, but you should not feel obliged to do so in every bar or restaurant you enter. Most people in the service industry do not rely on tips to get by. However, when someone is particularly attentive to your needs and actively trying to improve your experience, it's a welcome gesture to thank them with a tip.

Note that you will be charged for “coperto” in many restaurants – a cover charge of around 2€ per person. This is neither a scam nor a tip that goes to the staff. It is simply a flat fee that Italians are used to paying when sitting down at a table.

10. When it comes to eating and drinking, there is a time for everything

Everyone has heard of the “no cappuccino past 11 AM” rule – you should know that this is not the only dieting constraint Italian culture is attempting to force upon you. Milky coffee is considered a breakfast-only drink, just like an Aperol Spritz is considered a pre-dinner cocktail and limoncello is considered a post-prandial liqueur. Lunch happens around 1pm and dinner hardly ever starts before 8pm.

Such habits are often described as commandments set in stone, but know that the emphasis on their importance is often exaggerated. Not following the etiquette might be looked down upon at a formal gathering, but in cities where tourists are a permanent presence, exiting the boundaries of social conventions won't raise many eyebrows.

11. Drinking outside is allowed – and fun

While there are some municipalities that restrict drinking alcohol on the street in certain areas, this is not an issue in most of the country. On the contrary, many public squares fill up during summer evenings with people having a beer or a glass of wine in the open-air.

12. Cheek kisses can cause some awkward situations

Imagine meeting up with your Italian friends for an aperitivo and finding yourself lip-to-lip with your new acquaintance’s spouse – this is only one of the embarrassing situations you could fall prey to by underestimating the cheek kissing etiquette.

Italians often greet each other by giving two light cheek kisses. This happens almost exclusively in informal situations with people you’ve already met in the past – you are not expected to kiss your Italian language teacher or someone you’re being introduced to for the first time. People will typically start on the left side, although this is not a strict rule. If unsure, let the other person take the lead and go with the flow. Not comfortable in having your personal space invaded? A simple handshake is perfectly fine.

13. Political polarization is on the rise

Contrasting political views have always played a central role in the animated conversations of Italians, both in the private sphere and in the media. In recent years, however, polarization has become more evident. Part of this has to do with political conversations moving onto social media platforms where nuances and context fade away, favoring stark opinions over constructive debates. But this is far from the only reason.

A 2022 study showed that Italy is the only European nation where salaries have decreased compared to 30 years ago and conflicting opinions on issues related to migration flows, energy supplies, housing and workers’ rights have contributed to splitting the public opinion. In 2022, Italy elected Giorgia Meloni as its Prime Minister – the first woman to hold power and the first far-right leader since Fascist-era dictator Benito Mussolini. The ability to read the room is a useful skill to have if you choose to talk politics.

Explore related stories

Sep 10, 2024 • 7 min read

Find the best ski resorts in Valais, Switzerland, whether you're a powder fiend, all about the après, or content to meander down gentle, tree-lined slopes.

Aug 13, 2024 • 9 min read

Aug 7, 2024 • 10 min read

Jul 31, 2024 • 5 min read

Jul 25, 2024 • 13 min read

Jul 16, 2024 • 5 min read

Jul 10, 2024 • 7 min read

Jun 13, 2024 • 8 min read

May 28, 2024 • 9 min read

May 24, 2024 • 4 min read

7 Places in Italy You Should Visit in 2023

The latest on the cultural capitals and emerging destinations of the bel paese..

• Copy Link copied

A great evening in Milan starts with aperitivo snacks at Bar Basso.

Photo by Federico Ciamei

If you’re itching to take a trip to the boot, you’re not alone. Italy is gearing up to have a banner year for tourism. According to ENIT , the national tourism board, an estimated 141,000 visitors arrived in the country for Easter week in spring 2023, representing a 29 percent increase over the same period last year. The number of Americans increased by 50 percent. And that’s only the beginning of the season. Luxury tour operator Imago Artis Travel is estimating that it will get twice as many clients visiting Italy this year as it did last year.

Between the cultural capitals of Rome, Florence, and Milan, picturesque villages, countryside destinations like Tuscany and Umbria, more than 4,700 miles of coast, and the islands of Sicily and Sardinia, there’s more than one could feasibly see and do in a lifetime. There are the classic sights, of course, but also plenty of new hotels, restaurants, art exhibitions, and cultural events. So how do you choose where to go and what to do in Italy? Here’s our guide to some of the biggest news and emerging destinations to consider this season, whatever kind of trip you’re looking for.

Where should I start my journey through Italy?

See the sights of Rome—including the Piazza di Santa Maria in Trastevere—from a Vespa.

Photo by Laura Itzkowitz

While many first-time travelers to Italy go the classic route of combining Rome, Florence, and Venice, visiting all three in the same trip might have you suffering from sensory overload. It’s better to start with one. Rome is one of the most exciting cities in Italy right now, thanks to a postpandemic spark of energy that has it riding high on a wave of new openings. More than a dozen new and soon-to-open hotels are changing the city’s hospitality scene, bringing with them new restaurants and bars, innovative design, and more chances to connect with locals. The buzziest openings include the Bulgari Hotel Rome , Six Senses Rome , the Rome Edition , and the InterContinental Rome Ambasciatori Palace , all of which have opened over the last three months.

Exciting exhibitions and cultural happenings are taking place in the Eternal City this summer, too. A retrospective of work by Michelangelo Pistoletto, one of the leading artists in Italy’s arte povera movement from the late 1960s, is on at Chiostro del Bramante until October 15. Following the huge success of the exhibition Casa Balla: From the House to the Universe and Back , MAXXI (the museum of 21st-century art) has opened Casa Balla —the apartment of futurist artist Giacomo Balla—to visits again. A new walking tour by ArcheoRunning ’s founder Isabella Calidonna, an art historian and personal trainer, leads participants to dig deeper into Michelangelo’s contributions to Rome beyond the Sistine Chapel. And a new Vespa tour developed by leading tour company Scooteroma exclusively for Hotel de la Ville celebrates the 70th anniversary of the release of Roman Holiday by bringing guests to some of the iconic spots featured in the film.

Where to stay

Book now: Hotel de la Ville

Check into Hotel de la Ville atop the Spanish Steps, which has one of the city’s best rooftop bars, or book a room at the new wellness-focused Six Senses Rome , which opened in March 2023, so you can retreat to the spa for a soak in the Roman baths after exploring the city.

I’m interested in art, architecture, and design. Where should I go?

Portrait Milano, one of the Leading Hotels of the World collection, offers 73 suites and a few very coveted seats in its restaurant.

Italy’s design capital, Milan, is a must-visit destination for architecture and design lovers with plenty to do and see, from perpetual favorites to exciting new exhibitions.

Architecture fans should visit Villa Necchi Campiglio , an icon of 1930s design by Piero Portaluppi that appeared in Luca Guadagnino’s 2009 film I Am Love . At Triennale Milano, the city’s design museum, Ettore Sottsass: La Parola focuses on the written word in the work of the artist and designer known as one of the founders of the Memphis movement. Next to the Duomo, itself worth visiting to admire the Gothic architecture and sculptures, the Palazzo Reale di Milano is hosting Argentine contemporary artist Leandro Erlich’s first large-scale solo European exhibition , which will be on view until October 4. And the Museo del Novecento has an exhibit called Futurliberty: Avant-garde and Style , which focuses on the work of futurist artists like Giacomo Balla, Gino Severini, and Umberto Boccioni.

Book now: Portrait Milano

The talk of the town is the new Portrait Milano by the Ferragamo family, which restored a 16th-century seminary, opening it up to the public for the first time in its history. The residential-inspired design by lauded architect Michele Bönan is the epitome of Italian style, with lots of polished wood, art tomes, archival Ferragamo sketches, and marble bathrooms. Be sure to book a table for lunch or dinner at the hotel’s 10_11 restaurant so you can try rising star chef Alberto Quadrio’s elevated take on pasta in bianco .

I’ve sipped my way around Tuscany’s wineries. Where next?

Casa Di Langa offers cooking classes, truffle hunting, and Vespa tours.

Courtesy of Casa di Langa

Piedmont (Piemonte in Italian) is more under the radar than Tuscany, except perhaps when it comes to wine tourism. The region is known for producing the pricey barolos and barbarescos that have wine collectors clamoring to stock their cellars. A top winery is Gaja —Angelo Gaja was one of the trailblazing winemakers who put Piedmont on the map in the 1970s—which will organize a tour and tasting for people who donate at least €300 to a local charity. There are also plenty of more accessible wineries, like the historic Cantine Damilano , which has a couple of wine shops where you can taste and purchase its barolo, barbera, and dolcetto.

Book now: Casa di Langa

Casa di Langa , in the Beyond Green portfolio of sustainable hotels and resorts operated by Preferred Travel Group, is conveniently located in the heart of the Langhe Hills near the top wineries. The 39-room hotel operates on 100 percent renewable energy, is plastic free, and recycles all of the water used to irrigate its vineyards. After exploring the nearby wineries, relax with a massage incorporating local honey and hazelnut oil at the spa.

I want the beautiful scenery of the Amalfi Coast, but without the crowds.

Ischia and ponza.

La dolce vita is all about mussels, clams, and a glass of crisp white Italian wine.

Try one of the islands, like Ischia in the Bay of Naples or Ponza, an island off the coast of Lazio. Ischia has become an increasingly popular destination, but it’s still scrappier than Capri, its glamorous sister island. Plus, it’s much larger than Capri, so there’s more room to spread out and more chances to explore the many beaches, charming towns like Forio, full of lively restaurants, bars, and boutiques, and wineries, and attractions like La Mortella and the Giardini Ravino botanical gardens. Ischia has been drawing travelers to soak in its natural thermal hot springs since the ancient Greeks arrived on its shores; you can enjoy the benefits of the island’s mineral-rich waters at thermal parks like Negombo and the Fonte delle Ninfe Nitrodi .

Ponza is popular among domestic tourists (especially Romans, given its proximity to Rome and its affordability) but lacks the international travelers that flock to Italy’s larger islands.

The landscape looks much like the Amalfi Coast, with Mediterranean plants, winding roads leading up vertiginous cliffs, and aquamarine waters, but it’s more down to earth and affordable. The action is mainly near the port, lined with pastel buildings housing holiday homes, restaurants, bars, and shops. Most of the beaches are rocky, but if you prefer sand, head to Cala Feola, a sweet little beach where you can spread your towel.

Book now: Albergo della Regina Isabella

In Ischia, the Albergo della Regina Isabella was created by publisher and filmmaker Angelo Rizzoli in the 1950s; staying there feels like stepping back into that era, thanks to the hand-painted tile floors and original furnishings. The place to stay in Ponza is Hotel Chiaia di Luna , which exemplifies the island’s breezy retro style.

OK, but where are the beaches that Italians actually go to?

Bed down in a country house like the Trullo del Melograno in Puglia.

Italy has more than 4,700 miles of coastline, so if you were to ask 100 Italians what their favorite beach is, you’d probably get 100 different answers. That said, Italians tend to flock south to Puglia, Sicily, and Sardinia in the summer.

Over the past 10 years, American travelers have started to become aware of Puglia, but the region has long been a favorite summer destination for Italians. The heel of the boot, Puglia has gorgeous beaches on both the Adriatic and Ionian coasts as well as at its southern tip, where the two seas meet. The Valle d’Itria, a particularly picturesque part of central Puglia, is home to whitewashed villages like Alberobello, Polignano a Mare, Cisternino, and Ostuni as well as gently rolling hills dotted with olive trees and trulli , ancient dwellings with conical roofs.

For the best beaches in Puglia, many Italians swear by those in Salento, the southernmost part of the region. There’s even a beach called Pescoluse that’s sometimes referred to as “the Maldives of Salento.” The beaches on the Ionian side are especially nice, with large stretches of sand and clear water that tends to be calmer than on the Adriatic side.

Book now: Borgo Egnazia

This member of the Leading Hotels of the World in the lush Valle d’Itria was a trailblazing resort in the region. It’s still one of the best places to stay because of its many amenities, including a Michelin-starred restaurant, beach club, luxurious spa, two pools, and events like the annual cherry festival that let guests experience a bit of Pugliese culture. Or you could rent a villa by the Thinking Traveller and stay in a trullo or a converted masseria (farmhouse).

I want to combine a bustling city with relaxation in the countryside. What’s a good combo?

Devote at least 48 hours to explore Florence.

Florence and the Val d’Orcia

These two make for a classic combination. You can have all the excitement of visiting one of Italy’s most important cities and then retreat to the Tuscan countryside for some R&R.

First-time visitors to Florence will want to see the city’s main sights, including the Duomo, Piazza della Signoria, and Ponte Vecchio, gaze upon artistic treasures at the Uffizi and Galleria dell’Accademia , and indulge in local cuisine, like pici (a sort of long, thick spaghetti) and a hearty bistecca fiorentina , a steak of local Chianina beef. You’ll need a minimum of two or three days to see Florence’s major sights, like the Baptistery, whose 12th-century mosaics visitors can see up close while they’re being restored. Stay longer, or if you’re planning a return trip, dig a bit deeper by exploring the artsy Oltrarno neighborhood across the river from the centro storico and make time for smaller museums and galleries like Palazzo Strozzi , where you can see contemporary art exhibitions in a Renaissance palazzo.

After a few days in Florence, rent a car and venture about 70 miles south to Val d’Orcia in southern Tuscany. You can bike through the rolling hills, visit vineyards in Montalcino and Montepulciano, and take a cooking class at Podere il Casale , a working farm that produces cheese, charcuterie, olive oil, and wine. Spend an afternoon exploring the appealing Renaissance town of Pienza, where you can admire the hanging gardens of Palazzo Piccolomini and meet local artists and designers like Paolo Porcu Rodriguez, who makes leather bags, scarab jewelry, and colorful scarves with geometric prints inspired by the floors of the nearby Monte Oliveto Abbey at Officine 904 .

Book now: Borgo San Vincenzo

In Florence, consider staying in Oltrarno to escape the crowds. Betty Soldi and her partner Matteo Perduca—a modern-day Renaissance man and woman (he’s a lawyer and she’s a calligrapher)—run a handful of eclectically decorated B&Bs in historic buildings, including OltrarnoSplendid , AdAstra , and SoprArno Suites . In the Val d’Orcia, check into Borgo San Vincenzo , an intimate new resort occupying a handful of buildings from the 1700s with a lovely pool, bikes you can borrow, and a concierge team ready to customize an itinerary of the best things to do in the area.

I travel for the food. What’s the next emerging foodie destination?

You’ve likely had some great pizza in cities like Rome and Naples, but for Italy’s best pizza, head to Caserta. This small city about 25 miles north of Naples has two claims to fame: the Reggia di Caserta , an 18th-century royal palace built to rival Versailles, and pizza. The best mozzarella di bufala comes from this region, and where you have excellent mozzarella, you’re bound to have incredible pizza.

Explore royal palaces and eat the world’s best pizza in the same day—only in Italy.

It’s not just the superior ingredients that make the pizza special though. It’s the pizzaioli like Franco Pepe and Francesco Martucci, who are transforming those ingredients in innovative ways, using the techniques and equipment—dehydrators, flash freezers, fermenters, and sous-vide machines, for example—more often found in Michelin-starred restaurants than humble pizzerias.

An innovator when it comes to pizza, Franco Pepe and his pizzeria Pepe in Grani , in the hilltop village of Caiazzo, 25 minutes north of Caserta, were featured on the Netflix show Chef’s Table: Pizza .

Meanwhile, Pizzeria I Masanielli run by Francesco Martucci a few minutes from the Reggia di Caserta, was crowned the world’s best pizzeria by the judges at 50 Top Pizza. Both offer pizza tasting menus as well as à la carte options. But be warned: You’ll need to book a table a month or two in advance.

Book now: A Corte

There aren’t a lot of great hotels in Caserta, but there are plenty of modest B&Bs, like A Corte , which has four rooms near the medieval part of the city and a friendly owner who will drive you there.

Our new series The Next List reveals under-the-radar spots in well-trod places and the next great (less-crowded) places to visit this year. Check out our picks for where to go next in France , Europe , and Greece too.

In 2023, Italy tourism is set to break all records

Friday, May 12, 2023

Tags: Italy Tourism , Tourism

Subscribe to our Newsletters

Related Posts

• How Italy’s New Tourist Tax Could manage Overtourism Hotspots
• How Via Appia The Queen of Roads is Surging Italy’s Tourism Sector
• The Mediterranean’s Secret to a Long Life: Sardinia
• Archaeologists find a 3,000-year-old Iron Age statue in Italy: Here’s what you need to know
• Massive Eruption at Europe’s Largest Active Volcano, Mount Etna in Italy, Causes Travel Chaos

Select Your Language

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World's Privacy Notice .

REGIONAL NEWS

Coolcations: A New Travel Trend Emerges Amid Climate Change

Wednesday, September 11, 2024

European Destinations Combat Over-Tourism With New Strategies And Restrictions

A Toast to Partnership: evian® and MICHELIN Guide Collaborate

Renovated Louisbourg Lighthouse to Be Unveiled: PS Kelloway to Attend

Middle east.

Middle East Airlines Issues Urgent Notice On Significant Flight Delays And Chang

Tuesday, September 10, 2024

Bahrain and EaseMyTrip Partner to Boost Indian Tourism

Harnessing Clean Energy: State Grid Bortala Transforms Sayram Scenic Area

AI-Powered Travel Experiences: Zoomcar and Mappls Team Up

Privacy overview.

Italy Guided Tours & Trips

• Choose from 850+ Italy tours
• 13,000+ verified reviews from TourRadar travelers
• 24/7 customer support

10 best fully guided Italy tour packages

Compiled by

Melissa Italy travel expert at TourRadar

Italy City Break - 5 Days

8-day best of italy: rome, florence & venice, italian discovery, sicilian secrets - tour of sicily 8 days, 5-day best of italy: rome, florence & venice, sicilian secrets - tour of sicily 10 days from palermo, mamma mia best of italy, amalfi coast experience, classical italy, best of sicily - 8 days (small group tour).

“The tour was well put together.” Hamid Noorollah, traveled in May 2023

• Savor Bologna's unique flavors and sights
• Explore medieval Assisi and its basilicas
• Taste Montepulciano's famed Nobile wine

“Well organized tour, everything was as advertised. Very nice hotels and comfortable coach bus.” Paola Posca, traveled in June 2022

• In-depth Cultural
• Explore Rome's historic Jewish Ghetto
• Throw a coin into the Trevi Fountain
• Taste authentic gelato at Spanish Steps

“The pace was comfortable with enough free time. I highly recommend Tourradar and the Italian Discovery (Eskapas) tour.” Alexander Zabinski, traveled in January 2023

• Christmas & New Year
• Explore medieval Assisi on your own
• Taste Bologna's famous cuisine
• Visit the ancient ruins of Pompeii

“This is not a restful holiday but you see so much of Sicily, and it would not be possible to visit all the sites on your own in the same time.” Lin Macmillan, traveled in May 2024

• Coach / Bus
• Sightseeing
• Explore the Greek Theatre in Syracuse
• Taste award-winning Modica chocolate
• Admire mosaics at Villa Romana del Casale

“We were so happy to have stayed at the Carlton while we were in Venice, where we were able to enjoy a view of the grand canal!” Misha Khorramshahi, traveled in August 2019

• Tour Tuscany's scenic churches and castles
• Stroll through Bologna's elegant porticos
• Skip the line at St. Mark's Basilica in Venice

“Her friendliness and enthusiasm for Sicily was a real asset for anybody taking this tour.” Beverley (Bev) Heron, traveled in September 2019

• Discover the Valley of the Temples
• Tour Marsala's historic wine cellars
• Taste local delicacies in Modica

“We visited many amazing places and, in comparison to other tours I've been on, the accommodation and food provided on this tour were generally superior.” Axel Brocker, traveled in January 2023

• Visit haunting ruins of Pompeii
• Tour elegant Bologna and taste local cuisine
• Discover Florence, the Cradle of Renaissance

“We had such a great time. Veronica was so lovely and very welcoming.” Paige, traveled in June 2023

• Discover the Island of Capri and absorb the sun on Amalfi
• Enjoy a sunset swim in Sorrento’s emerald waters and soak in panoramic coastal views
• Visit Pompeii and stroll the historical center of Naples

“Well organized, very quick pace.” Edward McGrath, traveled in March 2024

• Indulge in a food coma of pasta and pizza in Rome.
• Glide on a gondola through the canals of Venice.
• Whisk through the striking Italian countryside.

“It was a great over all trip around the island. Saw a good bit and had a good time.” Charles Johnson, traveled in October 2022

• Discover Godfather film locations in Savoca
• Stroll through Noto and taste Modica chocolate
• Hike Mount Etna and taste volcanic wines

More about Italy

Discover TourRadar

Protect Your Trip »

Best places to visit in italy.

Tourists and travel experts have long agreed that Italy is a special place, so much so that the country has become a de facto bucket list destination for just about everyone. Famous for its incredible food, rich historical sites, highly regarded art, charming small towns and picturesque cities, countrysides and coastlines, Italy and its offerings are unmatched. U.S. News rounded up the best places to visit in Italy considering a number of factors, from affordability and seasonality to sights and crowds, to help you decide exactly where to go. Have a favorite destination in Italy? Cast your vote below to influence next year's ranking.

Cinque Terre

Amalfi coast, tuscany, italy, the dolomites.

A standard stop on many European vacation itineraries , Rome is not to be missed. Italy's capital city is a globally renowned cultural and historical powerhouse, boasting everything from ancient ruins and tranquil parks to Michelin-starred restaurants. Here, you'll find the most important relic from the Roman Empire (the Colosseum), some of Michelangelo's greatest works (in the Sistine Chapel), an 18th century Baroque-style fountain (the Trevi Fountain) and, of course, the center of Catholicism (Vatican City). Other can't-miss tourist attractions in the Eternal City include the Pantheon, the Roman Forum and St. Peter's Basilica, the world's largest church.

Situated in the scenic Tuscan valley, Florence woos travelers with old-world avenues leading to lovely piazzas big and small. While you're soaking up the splendor, make sure to stop by the Piazza del Duomo, where the breathtaking Santa Maria del Fiore Cathedral is located, and the romantic Ponte Vecchio, a 14th century bridge overlooking the Arno River. Once central to the Renaissance movement, Florence also offers art aficionados the opportunity to see famous pieces by Michelangelo and other iconic artists of that period. As a bonus, Florence is not too far from the Chianti wine region, which makes for a good day trip.

There are few destinations in the world that are quite like Venice. Its uniqueness can largely be attributed to the canals that run through this northern Italian city like roads, carrying water taxis and buses in addition to its fleet of famous gondolas. As such, there is a palpable bustle here that may surprise some first-timers. For a relaxing Venice vacation, seek out the smaller streets and canals away from the busy Grand Canal and St. Mark's Square. Just be sure to stroll across Rialto Bridge and tour the grand St. Mark's Basilica at least once.

Cinque Terre, located on Italy's northern Ligurian coast, is made up of five idyllic towns – Manarola, Monterosso, Vernazza, Corniglia and Riomaggiore. Manarola, the region's oldest town, boasts scenic vineyards, olive groves and a centuries-old bell tower. Meanwhile, Vernazza, often considered one of Italy's most beautiful villages, is well-known for its picture-perfect houses and grand medieval castle. The region offers an abundance of exciting activities, from boat tours and hiking to cooking classes and wine tastings. While here, don't forget to save time for exploring the cliffside trail that leads from  Monterosso to Vernazza.

The journey to the cliffside Amalfi Coast involves heart-stopping, hairpin turns on narrow roads, but travelers agree this is part of the fun. The region covers more than 30 miles of coastline and is home to 13 colorful seaside towns, each with its own story. Positano and Amalfi are the most popular, housing numerous hotels and sights. While here, hike, relax on the beach and eat to your heart's content (there are multiple Michelin-starred restaurants along the Amalfi Coast). For something more off-the-beaten-path, set your sights on Atrani. This humble fishing village boasts medieval whitewashed architecture, winding alleys and authentic Italian charm.

As the location of several ancient Greek legends, Sicily has an almost mythical quality. Once you visit for yourself, you'll see why so many writers were inspired by this island, which happens to be the largest in the Mediterranean. Be enchanted by Sicily's crystal-clear waters and golden beaches. Marvel at Mount Etna, the highest active volcano in Europe, or try hiking up it in summer or skiing down it in winter. Also save time for taking in the many cultures that have called this island home at its various cathedrals and archaeological sites.

If you're looking for jaw-dropping scenery, Tuscany is really all it's cracked up to be. Italy's famous countryside offers travelers spectacular landscapes dotted with romantic villas and castles equipped with wineries and superb restaurants. Don't miss out on a visit to the walled city of San Gimignano, a UNESCO World Heritage Site famous for its medieval towers. What's more, Tuscan locales like Pisa (which offers much more than its leaning tower) and Siena are an easy drive from top destinations such as Bologna and Cinque Terre, perfect for daytrippers who don't want to stay in one place for too long.

Sardinia provides the best of both worlds. Costa Smeralda is all about luxury, with its lush beaches and coves overlooking yacht-filled waters. And away from all of the glitz and glamour of Costa Smeralda, you'll find a more laid-back side of the island, including small medieval towns where Sardinians still practice sheepherding and wear traditional clothing. What's more, Sardinia features several ancient ruins, such as UNESCO World Heritage-listed Su Nuraxi di Barumini.

For centuries, this small island off the coast of southern Italy has attracted plenty of famous faces, from emperors to movie stars, due to its gorgeous scenery. Some of Capri's most amazing sights are best seen by boat, including the Faraglioni rock formations and the Blue Grotto, where sunlight turns the water into an unbelievably vivid shade of blue. On land, the Gardens of Augustus and Villa Jovis, an imperial palace, also provide spectacular views. Meanwhile, in the town center, visitors will find high-end shops and restaurants where they can relax after a long day of sightseeing.

If you really want to treat yourself on your next vacation, Lake Como is where you want to be. Here, opulent villas and hotels line the shores and serene beaches beckon to sun seekers. You'll see sleek sailboats and speedboats coasting in the middle of the lake, which is the perfect place to admire the region's surrounding hills. Meanwhile, for a lesson in luxury, tour one of the region's grand villas; top picks among travelers include Villa Melzi d'Eril, Villa Carlotta and Villa Balbianello. Later, check out the Como Cathedral, a magnificent structure boasting Gothic, Renaissance, Romanesque and Baroque elements.

Italy's second-largest city is best known for its high fashion, playing host to Milan Fashion Week each year and home to iconic fashion houses including Giorgio Armani, Prada and Versace. Visitors can peruse such high-end brands at the dazzling Galleria Vittorio Emanuele II shopping arcade. But Milan's architecture (including the Gothic Milan Cathedral and grand Teatro alla Scala opera house) and sites like Castello Sforzesco (which holds nearly 10 museums and several other exhibitions) are worth a visit on their own. What's more, the city is incredibly walkable, so feel free to explore on foot – with or without designer stilettos.  

This mountain range in northern Italy, a declared UNESCO World Heritage Site, was made for adventurous travelers who want to spend time convening in nature (350,000 acres of nature, to be exact). Explore on foot by traversing one of the region's many hiking trails, or visit in winter to hit the slopes. Other top sights include the Three Peaks, one of the Dolomites' most recognizable features, and Alpe Di Siusi, the highest alpine meadow in Europe. To make the most of your experience, stay in charming locales like Ortisei, Bolzano or Cortina d'Ampezzo.

Located about 30 miles from Verona, Lake Garda tends to be more approachable and wallet-friendly (if a bit more touristy) than Lake Como. Activities in this recreational hot spot include swimming and windsurfing, as well as hiking and taking a funicular to Mount Baldo. Lake Garda also attracts families with Gardaland Resort, which includes themed hotels as well as an amusement park, water park and aquarium. If you're looking to get away from the crowds, go beyond the main tourist sites to the quieter northern side of the lake, where you'll find the highest mountains and tucked-away towns.

Occupying the toe of Italy's boot, Calabria is a postcard-worthy vacation destination that offers something for everyone, from verdant national parks and sun-soaked shorelines to delicious local cuisine and enchanting medieval villages. The small town of Tropea welcomes travelers with glittering beaches bordered by dramatic rock formations and the iconic Santa Maria dell'Isola Monastery. Meanwhile, Reggio Calabria is home to the famed Riace Bronzes, on display at the National Archaeological Museum, and the waterfront Lungomare Falcomatà walking path. For incomparable views, take a boat tour of the surrounding Aeolian Islands.

Considered the land of the sirens in Greek mythology, Sorrento continues to lure people with its charm and stunning views. Here, vacationers can explore enchanting piazzas or relax near the water before watching the sun set behind the cliffs. Plus, lemons are big in Sorrento – both in size and in popularity – and the area is known as one of the best places in the world to taste authentic limoncello, a lemon-flavored liquor. It's also the perfect base for day trips and boat tours to nearby Capri, the Amalfi Coast, Pompeii and other popular Italian locales.

This rustic region in the heel of Italy's boot is well known among locals as a go-to vacation spot, but tourists are starting to catch on. Tucked away from the hustle and bustle of the area's more crowded cities, Puglia has it all – some of the country's best beaches for swimming, an array of restaurants serving fresh Italian fare, plus castles, caves and forests for exploring. The region is also famous for its unique whitewashed trulli houses with conical roofs.

Located in the northwest corner of Italy, Turin is the perfect city break brimming with grand architecture, museums and delightful cuisine. Must-visit attractions include Mole Antonelliana (a former synagogue turned into a cinema museum), the 16th-century Royal Palace of Turin and the Museo Egizio (Egyptian Museum). Once you've toured the top sights, settle into local life by enjoying the city's riverside parks, street markets, football games and historic cafes. At the latter, you'll find unique coffee blends and decadent chocolate, as well as elaborate aperitif hours. On the long list of things Turin does right, you can find these three items at the top.  

The small, crescent-shaped village of Portofino is known as a vacation hot spot for the rich and famous. The water surrounding Portofino is often filled with yachts and is great for swimming and diving. Plus, the area's beauty and tranquil atmosphere make it an excellent place to unwind. When travelers need a break from relaxing, they can check out historical sites like Castello Brown, an ancient military fortress with incredible views of the Marina di Portofino, and Abbazia di San Fruttuoso, a 10th century monastery that can only be reached by foot or ferry.

Assisi, a medieval town with religious connections, sits on a hilltop in the lush landscapes of Umbria, just more than 100 miles north of Rome. This peaceful town's biggest draws are its sights dedicated to Saint Francis of Assisi, one of Italy's patron saints, including the Basilica of San Francesco, which houses his tomb as well as colorful frescos, and the Bosco di San Francesco. Beyond its religious heritage, Assisi is worth a visit for its picturesque streets and sweeping views, while its location also makes it ideal for a truffle hunting excursion or wine tasting tour.

Best known for its Shakespeare ties, Verona appeals to fans of "Romeo and Juliet" with themed tours of the sights that allegedly inspired the play. But there is more to this city than its literary link. Verona, located less than 20 miles east of Lake Garda, is also home to several impressive attractions and historic buildings (the whole city is a UNESCO World Heritage Site, after all). Travelers won't want to miss the Arena di Verona, a first-century Roman amphitheater that is still in use, and Giardino Giusti, a beautifully sculpted Renaissance garden.

10 Day Tour of Southern Italy

Seductive Southern Italy

Adventure from the Amalfi Coast to Puglia on the ultimate Southern Italy tour.

Starts at: Naples

Ends at: Lecce

Duration: 10 days

Vote to Add these Destinations to the Rankings

Naples, Italy

Burano Island

You May Be Interested In

Best Beaches in Italy

Best Places to Visit in Spain

Best Places to Visit in France

Best places to visit in europe.

Best Cheap European Vacations

Best Beaches in Portugal

If you make a purchase from our site, we may earn a commission. This does not affect the quality or independence of our editorial content.

Recommended

The 26 Best Beach Resorts in the World

Marisa Méndez|Erin Vasta|Rachael Hood|Catriona Kendall September 5, 2024

30 Fun Fall Weekend Getaways for 2024

Holly Johnson August 29, 2024

The 19 Best Fall Family Vacations for 2024

Amanda Norcross August 27, 2024

The 28 Best Water Parks in the U.S. for 2024

Holly Johnson|Timothy J. Forster May 8, 2024

The 18 Best Napa Valley Wineries to Visit in 2024

Lyn Mettler|Sharael Kolberg April 23, 2024

The 25 Best Beaches on the East Coast for 2024

Timothy J. Forster|Sharael Kolberg April 19, 2024

The 50 Best Hotels in the USA 2024

Christina Maggitas February 6, 2024

The 32 Most Famous Landmarks in the World

Gwen Pratesi|Timothy J. Forster February 1, 2024

9 Top All-Inclusive Resorts in Florida for 2024

Gwen Pratesi|Amanda Norcross January 5, 2024

24 Top All-Inclusive Resorts in the U.S. for 2024

Erin Evans January 4, 2024

Rome Travel Trends 2023 (And 2024 So Far)

2023 was a banner year for tourism, with Rome basking in a record 35 million visitors. This surge echoes a global rebound, fueled by pent-up demand and a shift towards immersive, authentic experiences . While 2024 promises continued growth, travelers in the know are seeking more than just iconic landmarks. This article delves into brand new travel statistics, highlighting travelers who prioritize unique activities , cultural connections, and sustainable practices. Get ready to unpack your adventurous spirit as we explore experiential retreats, personalized itineraries, and off-the-beaten-path destinations that beckon in 2024. So, ditch the souvenir magnets and pack your curiosity – Rome awaits with transformative experiences for the modern traveler.

Updated February 2024

2023 Travel Trends:

• Rome’s Best Year: Rome saw an estimated 35 million tourists in 2023. This represents a significant increase compared to 2022’s 32 million overnight stays and surpasses even pre-pandemic levels.
• Global Tourism Recovery: The World Tourism Organization (UNWTO) reported a 62% increase in international tourist arrivals in the first half of 2023 compared to 2022.
• Slow Tourism : There was a surge in “slow tourism” in Rome, emphasizing cultural immersion and off-the-beaten-path experiences. In 2023, nearly 2 million airport arrivals occurred during the summer, contributing to this trend. ( x )
• January Planners : In 2023, the volume of searches for flights to Italy in January was 79% higher than in December 2022, making it the peak month for this search for the entire year. Even when compared to the second-highest month, May, January maintained a 12% lead.
• Europe Leading the Way: Europe saw the strongest rebound in tourism, with arrivals up 79% year-on-year. Italy, specifically, saw a significant increase in arrivals compared to 2022.
• TravelPulse Annual Tourism Survey 2023: This survey, conducted among U.S. travelers, found that 82% are interested in unique and authentic experiences on their trips, with activities like learning a new skill.
• Shifting Traveler Preferences: Travelers are increasingly prioritizing unique experiences, cultural immersion, and sustainable practices.
• Rise of Digital Nomadism: Remote work opportunities are driving a rise in long-term stays and digital nomad visas.
• Increased Demand for Affordable Destinations: Cost-conscious travelers are seeking destinations with competitive pricing.

2024 Travel Predictions:

• Continued Growth: UNWTO predicts global international tourist arrivals to reach 80-95% of 2019 levels in 2024.
• Focus on Sustainability: Eco-friendly travel options like green hotels and eco-tours will gain popularity.
• Experiences over Souvenirs: There’s a growing interest in food and wine tours , cooking classes , historical reenactments, and unique access to lesser-known sites like catacombs and hidden gardens.
• Transformative Experiences: “Seekers of Transformation” is this year’s key travel trend. This describes travelers seeking “immersive, transformative experiences that allow them to learn, grow, and connect on a deeper level.” ( x )
• All About Wellness: A predicted 1 trillion travelers will embark on wellness retreats this coming year. A January 2024 report predicts sustained growth in wellness travel, with a focus on mental and emotional well-being alongside physical health. Experiential wellness retreats and activities are expected to be particularly popular.
• Luxury Wellness: International wellness tourists on average spend 41% more than the typical international tourist. ( x )
• Adventure Travel Is Trending: This report, published by the Adventure Travel Trade Association (ATTA) in October 2023, identifies rising demand for off-the-beaten-path destinations, personalized itineraries, and adventure activities focused on sustainability and local engagement. ( x )
• Technological Advancements: Travel technology will further personalize travel experiences and improve operational efficiency.
• Italian National Tourism Organization: https://www.enit.it/en
• Rome Tourism Board: https://www.turismoroma.it/
• UNWTO World Tourism Barometer: https://www.unwto.org/tourism-statistics

Tourist Italy tours embody the trending values of transformative experiences, passionate travel, and authenticity-first tourism. Our Rome In A Day Tour is the perfect way to have an authentic and well-rounded Roman experience! Book one of our day tours or package tours and be a part of a record-breaking 2024.

Subscribe for insider tips to Italy Enter your email address to stay in-the-know of what's new in Italy. We promise to only send you guides to the best experiences. Email Keep Me Updated

Recommended

Related Articles

Italy Travel Trends and Statistics 2024 (so far)

More Americans Planned To Fly to Italy in January 2023 Than the Rest of the Year

• Entertainment
• Rex Reed Reviews
• Awards Shows
• Climate Change
• Nightlife & Dining
• Gift Guides
• Business of Art
• About Observer
• Advertise With Us

La Dolce Vita: Inside Italy’s Record-Breaking Summer Travel Boom

More tourists than ever are heading to the land of pizza, pasta and campari—just call it the 'white lotus' effect..

“I will cherish my visit here in my memory as long as I live.” 

Sign Up For Our Daily Newsletter

Thank you for signing up!

By clicking submit, you agree to our <a href="http://observermedia.com/terms">terms of service</a> and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

That’s how Audrey Hepburn , playing the resplendent Princess Ann, described her adventures in Italy in the 1953 classic Roman Holiday . At least some of that surely had to do with being wooed by none other than Gregory Peck, but as charming as Peck was, the boot-shaped country generally seems to have that effect on people. At the time of the film’s release, the country was experiencing a cultural boom—the jet age was just taking shape, and Italy was beginning to gain a worldwide reputation as a place to visit, rather than escape. (Much like my own grandmother did in the 1940s, only returning twice in her lifetime). 

Nearly seven decades after Hepburn lived la dolce vita, Jennifer Coolidge provided a similar cultural lightning rod, in the form of her role as Tanya McQuoid on The White Lotus. The show, which headed to Sicily for its second season , reminded everybody what they already knew: if you want to have a fabulous vacation, there’s no better place to do it than in Italy. And it couldn’t come at a better time for a country beleaguered by the lingering effects of the coronavirus pandemic. 

Subscribe to Observer’s Lifestyle Newsletter

The HBO hit came out as winter descended, and viewers couldn’t get enough of scenes depicting seaside Aperol spritzes, sunny beaches and long, delicious dinners. Despite the irony that the Mike White-created series depicts a tale of spoiled elites who are miserable in even the most picturesque of locations (as well as the fate of some of the show’s most beloved characters), the alluring nature of it all inspired many White Lotus fans to make vacation plans to pack up and head to the land of pasta, pizza and Campari. 

“The show filmed last year [2022] and aired last winter, so this is certainly the summer of everyone planning their White Lotus vacations,” writer and influencer Evan Ross Katz told Observer, noting that it’s been aided by the undeniable Instagram-ification of travel. “You also have to give credit to the show’s cinematographer, Ben Kutchins. Not only is it a beautiful place, but it’s shot so beautifully,” Katz said. “We live in a time when aesthetics and vibes are the markers by which people go by when choosing a vacation. People used to care about the activities and food, but now people find the aesthetics just as important.”

Whatever the reason, when The White Lotus aired the finale of its sophomore season in December 2022, internet searches for Sicily alone experienced a marked increase , per travel app Hopper , with the Four Seasons’ San Domenico Palace Taormina , the series’ filming location, booked solid. “[There’s been a] significant jump in website visits and availability checks, ultimately driving more bookings,” Marc Speichert, executive vice president and chief commercial officer at Four Seasons Hotels and Resorts, told Observer. “For the upcoming season in Taormina, the property is sold out over a number of periods.”

But coupled with a fascination in the idyllic island, general interest in Italy as a whole has skyrocketed. Carlo Messina, the CEO of Italy’s biggest bank Intesa SanPaolo, recently called the boom in tourism “unbelievable.” It’s something Mariella Avino, owner and managing director of  Palazzo Avino , a five-star hotel in Ravello, knows all too well. The 38-room luxury property on the Amalfi Coast was once frequented by the likes of Ingrid Bergman, and currently boasts a Lobster & Martini Bar as well as a summer pop-up with Valentino—in other words, it’s exactly the kind of spot a White Lotus character would frequent. “It’s a place where people come to have aperitivo overlooking the water ,” Avino told Observer.  

Most properties in the country were severely impacted by the pandemic and the subsequent lack of tourism, and for Avino, the past three years have been intensely challenging . Palazzo Avino temporarily shuttered at the start of the pandemic in early 2020, and 2021 wasn’t much better. “We closed the season with half the revenues we had in 2019,” she remembered. “It was very intense, mentally, in terms of work.” The subsequent highs, however, were equally notable. “Last year was a record year for us,” Avino said of the turnaround. “And now for 2023, we’re already ahead of what we did last year.”

The scene isn’t much different in another of Italy’s most popular seaside destinations: Capri, surrounded by sparkling blue waters and embodying an inherent luxury for centuries. “Capri is one of the world’s most famous holiday destinations, so we are used to receiving a deluge of bookings every year,” Anna Madgwick, the sales and marketing manager at Hotel Caesar Augustus, a family-owned Relais & Châteaux luxury property on the island, told Observer. “But for 2023, bookings did start coming in significantly earlier and faster than in the past, and way back in October 2022, we already had a significant amount of reservations.” Similarly, other resort spots, including Sorrento and Positano, are experiencing more tourists than ever; the iconic five-star Grand Hotel Excelsior Vittoria , for example, is fully booked for large portions of the season. 

It’s something that Tom Chiginsky, producer of the travel podcast Kimberly’s Italy (hosted by his partner Kimberly Holcombe), which helps tourists plan a panoply of Italian dream trips, has also noticed. “There was a lot of revenge tourism last summer [2022],” Chiginsky explained. “It slowed down in the fall, then came back really strong this year. There’s a whole [lot of] pent-up demand.” He also points to visitors with deep pockets letting their presence be known. “We noticed people with capital are traveling, and in a big way. People are spending an awful lot of money.” 

According to Chiginsky, the crowds speak for themselves. “In the most popular destinations, you can be shoulder to shoulder with tourists during the summer.” That’s part of the reason the podcast regularly recommends visiting the most notable sights in the early morning or in the afternoon. “That’s ideal if you actually want to enjoy places like the Spanish Steps in Rome, because otherwise it’s been like walking into Madison Square Garden during the NBA finals.” Indeed, it’s not just beachy locales on the Amalfi Coast that are experiencing a major tourism surge—popular cities like Rome, Milan and Florence are filled with what seems like more visitors than ever, with ultra-luxe hotels including Florence’s The Place , Villa Cora and Portrait , as well as the Portrait Milano , boasting nearly 100 percent occupancy rates throughout July. 

Back in Capri, however, Madgwick is just happy to have those crowds back to experience the southern Italian way of life, including friendly handshaking and cheek-kissing. “Guests are back to their relaxed and sociable selves, meaning that the vibe at the property is an extremely positive one.” Well, at least that’s one difference from those notoriously hard-to-please White Lotus characters. Speaking of, with her experience in mind, what does she think of the show? “Let’s just say that I’ve been in the luxury hospitality industry for 30 years now, and have experienced more than a few White Lotus moments.”

• SEE ALSO : From the Old West to Alien Landscapes: Where to See the Best Art in Denver

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience. But advertising revenue helps support our journalism. To read our full stories, please turn off your ad blocker. We'd really appreciate it.

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist Observer.com on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain .

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on Observer.com.

$1499 & up—Italy: 8-night vacation w/air

Explore Italy with the best price we've seen in a year for this tri-city vacation package.

Why We Love This Deal

Italy's charm is irresistible. Experience it firsthand with an eight-night vacation in Rome, Florence and Venice. Enjoy well-reviewed and centrally located accommodations while exploring these celebrated cities—all at the lowest price we've seen in a year.

What's included:

• Roundtrip airfare from Canada
• Three nights at Best Western Hotel Piccadilly in Rome
• Two nights at Hotel Botticelli in Florence
• Three nights at BW Premier Collection CHC Continental in Venice
• Internal train transfer between cities
• Daily breakfast
• Air and hotel taxes

Depart in 2024 for the following per-person prices:

• Toronto ... $1499 on select dates November 2024–February 2025
• Montréal ...  $1499 on select dates November 2024–February 2025
• Vancouver ... $1599 on select dates November 2024–February 2025
• Calgary ... $1649 on select dates November 2024–January 2025
• Ottawa ... $1699 on select dates November 2024–February 2025
• Edmonton ... $1699 on select dates January–February 2025
• Halifax ... $1799 on select dates November 2024–March 2025

Additional dates from September 2024–July 2025 are available from +$100 .

Consider extending your trip by adding three nights in Milan or Lake Garda  from +$399, three nights in Sicily or Sardinia  from +$499 or three nights in Ischia or Sorrento  from +$599.

$1499 & up

When you can go.

Select dates November 2024–February 2025

$550 vs. similar trips

Popular Pages

• Trending Deals
• Niagara Deals
• Sunny Holidays
• Fall Harvest

How to Book

Your location, where are you.

Create an account.

Just one more thing..., check your inbox., create your password..

• Access to exclusive travel, entertainment, and lifestyle experiences
• Hand-picked offers, personally reviewed by our global team of deal experts, delivered to your inbox
• Dedicated club-member customer support

Sign in to your account.

Enter your password.

Please accept this confidentiality pledge:

I agree to maintain the strict confidentiality required to access Travelzoo’s confidential offers. I will not reveal details of these confidential offers publicly, which includes not posting about it on social media. I will not attempt to purchase a confidential offer for anyone else. I understand that violating these conditions can result in my access being revoked.

To view confidential offers, we require that you sign a confidentiality agreement.

Don’t know your password?

You're all set, join travelzoo, sign in to unlock., don't miss out, our deal experts have negotiated member exclusive rates for people like you., and you’re in..

Welcome, Travelzoo Member . You now have access to confidential offers. To access Confidential Offers in the future, you can use the link from your email, or the link under My Account on the Travelzoo website. This page is only accessible to Confidential Offer members.

You now have access to all our deals.

Here are the details of the deal you were interested in.

Sign in to save and manage your deal alerts

Sign in to save this deal to your favourites., already a member, not a member yet, save this deal to your favourites.

or with email

Your Guide to the 19 Best Places in Italy in 2024

Updated September 17, 2023

Italy –home to gelato, pizza, pasta, high fashion, epic love stories, layers of ancient history, and so much more. If you're planning a trip to this land you’ll likely find yourself overwhelmed with choices. So, from north to south, here are 19 of the best places to travel in Italy in 2024. 

Northern Italy

Widely known as the setting of one of George and Amal Clooney’s many homes, it is no wonder they, along with a selection of the other rich and famous of the world, have made this place home.

Lake Como is stunning.

Serene blue waters are backed by rugged deep, green hills.

Lake Como is the third-largest lake in Italy. So though it is picture-perfect and a playground for the wealthy, there are still parts of it that are more affordable for the everyday traveler.

Heading into the north, Turin is another glamorous city well-known for its diverse architectural styles. Interestingly though, a lot of the city was redesigned and revamped quite recently as it was home to the 2006 Winter Olympics. 

Piazza Castello is central to life in Turin and it’s a great place to get a jumpstart on your stay. Simply sit and watch the world go by or pay a visit to the Diocesan Museum of Turin on the edge of the square, which brings you through the history of the city as well as wider Italy. 

Located in the region of Piedmont , Turin has great local wines and if you’re not planning to head out into the countryside you should definitely sample those local varieties while in the city. 

The Duomo Cathedral is a favorite amongst all visitors to Italy: Instagrammers and memory-keepers alike. A look at the outside from the square is oh-so-important and worthwhile, but heading in for a look at the interior and a climb up to the views of the city skyline is also a fabulous use of your time. 

Another favorite for photos, or just to marvel at, is Galleria Vittorio Emanuele II . The design, the gold touches, and the bright light shining through makes this a gorgeous space. And the designer shops that you can shop at for real or just marvel at through the windows make it all very quintessentially Italian. 

Also in northern Italy, Lake Garda is the largest lake in Italy and is a super popular spot to vacation–and for good reason! About the same size as Lake Tahoe or the Maldives, the area is not enormous but there are options for both where to stay and what to do.

Check out Sirmione for accommodation–it’s a small town that actually juts out into the water and offers great vistas, and the most exciting part is that you actually enter the town via a drawbridge and castle. 

An awesome way to get a full picture of the lake and its surroundings is to hop on a bicycle. It’s about 140 km to loop the lake, so if you’re not an avid cyclist, it’s a big feat. But you certainly don’t have to do the whole thing and can just leisurely do a portion of the route in a day as it suits your trip. 

The Dolomites

The Dolomites are a part of the Alps mountain range and are located in northeastern Italy. If you visit Italy in winter and want to go for a skiing trip, this is the spot. Or if you are into mountain biking and want to see what the Italian scene is like, head to the Dolomites . 

If you’re simply looking for a great place to head off on day hikes during the summer months, check out ​​the area of Val Gardena as your base camp (not actual base camp, there are hotels!). And if you’re off for skiing adventures, check out the Alta Badia area. Not sure when to go? Check out the best time to travel to Italy.

Remember, no matter where or when you go, the Dolomites is a popular area, and with fewer accommodation options than larger cities, it books up fast, so start planning your perfect itinerary now and make sure to lock in all your dream stops! 

Though it is widely believed that Shakespeare never actually set foot in the entire country of Italy, Verona is nonetheless the home of Romeo and Juliet. In Verona, you can visit Juliet’s balcony and, for good luck, rub the right breast of the statue of her which stands below it. You can also leave a letter to Juliet and wait for an answer from one of the secretaries who volunteer for this exact role. Do note though that even if Juliet had lived in Verona she never would have set foot on this balcony as it was built in the 20th century. That, though, does not make the experience any less romantic or enjoyable. 

Another spectacular and world-renowned Italian city, Venice lies in the northwest of Italy and is of course most well known for its romantic canals–an awesome Italian tourist attraction totally worthy of its fame! Going for a gondola ride and checking out St. Mark’s Square are easy enough to quickly check off your list–but locals recommend making Venice more than just a day trip, as the city empties out greatly in the evening when those who are day-tripping do move on, or return to their cruise ships and leave the city to you and the residents.

That’s the perfect time to wander the maze of streets and alleyways, get a bowl of risotto at La Colombina , and check out all the hotspots without the crowds. Or just go during the best time of year to visit Italy to avoid the crowds all day and night!

Trieste lies in the far northeast of Italy in an area not often visited by tourists. It's very close to both the sea and neighboring Slovenia. The landscape of this little city is pretty spectacular, and because it is so far into its own corner of the country it also retains quite a unique culture and way of life. 

The Museum at the Miramare Castle is a must-do while in town. Not only will you get a great insight into historical royal life as you wander through the intricate rooms, but the whole sight is in an extraordinary location with epic views out over the seas. And while entry into the castle museum is paid, the gardens are actually free to visit and wander. 

Cinque Terre

Translate this into English and you get five towns , so it’s no surprise then that this seaside region is made up of, you guessed it, five small towns: Monterosso , Vernazza , Corniglia , Manarola , and Riomaggiore .

Locals highly recommend exploring the Cinque Terre on more than just a day trip. Doing so will give you ample opportunity to hike through the hills from town to town, laze about on the beaches, and enjoy a terrific glass of local wine as you watch the sunset and all the day trippers have cleared out. 

Monterosso is the largest of the five towns so you’ll find the most in terms of hotel and restaurant choices, but if you want a quieter stay, look to Corniglia.

Bologna is the capital of the northern region of Emilia-Romagna. And if you’re thinking that name sounds familiar, it just might be. This is the home of parmesan cheese . So if that’s your thing, Bologna may be your heaven. Check out Vecchia Malga for a superb selection of not just local cheese but meats too.

If you decide to spend your entire visit to Bologna just snacking, no one would fault you. But if you do want to see a bit more of the city head over to Asinelli Tower and climb its 498 steps for a fabulous birds-eye view of the brown-red rooftops surrounding you. 

Central Italy

Tuscan hill towns.

Made up of just under 9,000 square miles, the region of Tuscany is an absolute stunner and is a lot more than just its capital, Florence . Getting yourself in a car is definitely the best way to see this area of Italy, but if driving isn’t feasible you could join a tour that will get you to some of the best spots, or even hop on a train–though views are limited on a train you’ll still get some great snapshots of the countryside.  

Check out the towns of San Gimignano , Lucca , Volterra , and Cortona to start, but remember that it would take ages to hit all of the worthwhile stops in Tuscany, and it’s definitely not worth rushing through these postcard-perfect hills. 

Known most famously for the Leaning Tower that calls Pisa home, there are still plenty of other things to do in this small city on Italy’s west coast. 

Firstly, the tower is actually just one part of a large cathedral complex. So after you get your mandatory snapshot out front–running from the tower about to smush you, or showing off your strength as you keep it from falling–head inside and experience the rest of Cathedral of Santa Maria Assunta. 

Following that, wander the streets and stop for a plate of Pici Pasta–a thicker alternative to spaghetti. While Pisa is a great stop, it’s often not included as more than a day trip on the perfect Italy itinerary.

The capital of the beautiful, world-famous region of Tuscany, Florence has a rich history that dates back almost 3,000 years. It is well-known for its influences, past and present, on arts–especially Renaissance–and culture. 

Today, a visit to Florence calls for at least some time in the Uffizi Gallery which, amongst other works, has an extraordinary collection of Botticelli's and is definitely one of the tourist attractions in Italy most worth seeing. A visit to the iconic Duomo is a must, as is a chance to see David in person at The Galleria dell'Accademia .

Of course, there are loads of great pasta dishes to experience in Florence, but our locals insist that you’ll be missing out on the best in the world if you don’t stop for a gelato: check out Gelateria La Carraia.

Siena is yet another gorgeous little stop in Tuscany. Many make this a day trip during a longer stay in Florence.

With an open and thriving piazza, a picturesque Duomo, and a tower from which you can see it all spread out below you, Siena checks the boxes. If you’re making a day trip, you’ll need to stop for lunch. And if you’re not vegetarian, locals recommend a plate of wild boar at Osteria Enoteca Sotto Le Fonti, plus a glass of wine of course. 

Of course, you could never leave Rome , the Eternal City, the capital of Italy, and a city with layers upon layers (quite literally) of history, off a list of the best places to travel in Italy–there is just so much to do in Rome!

While all the things there are to see in Rome could take up an entire vacation just on its own, that doesn’t mean you can’t also work it into a larger Italy itinerary. Check out the renowned Colosseum , and the historic Pantheon , and of course, toss a coin into the picturesque (though usually very crowded) Trevi fountain . Or you could wander the landscaped gardens of Villa Borghese and stumble upon Roman ruin after Roman ruin along the Appian Way .

And then there’s the food. Start with a Carbonara Pasta at Giulio Passami l’Oli . 

Southern Italy

Pizza. If you’re headed to Italy for the best pizza you had best not miss out on Naples , the very home of the Margherita. Sorbillo is a favorite amongst tourists and locals and can take more than an hour to get a table at, but is totally worth it. 

Of course, as the third largest city in Italy, Naples is more than just a delicious slice. Once you’re all full of dough, head over to check out the archeological museum, or if you’re more interested in getting a taste of modern-day Naples head to Madre (Donnaregina Contemporary Art Museum). Or of course, you could simply wander the tree-lined, winding streets of downtown and breathe in the local life of Naples. 

You’ve probably heard about the history of Pompeii –a place that was once a sophisticated Roman city before the eruption of Vesuvius , which buried it in more than 19 feet of ash and preserved the people and way of life just as it was in that exact moment. It’s now a tourist attraction in Italy and very much worth visiting. While some of the casts created from the bodies are regularly moved to various exhibits around the world, The Garden of the Fugitives is an opportunity to see 13 of them, along with some ruins, in Pompeii itself. It’s also a great idea to visit the Antiquarium to see other recovered items from the ruins and remains of the ancient city.

Capri sits west of Italy just off the coast near Naples, it has two peaks and a rugged landscape across its four-mile length. 

One of the absolute must-dos on the island is a visit to the Blue Grotto which is a natural phenomenon in which the sunlight enters an underwater cave to make the water inside appear a bright, electric blue.

Generally, Capri is quite an upscale destination and you’ll find lots of glitzy hotels, a few Michelin-starred restaurants, and loads of designer shops.

Amalfi Coast

Situated in Southern Italy, the Amalfi Coast is made up of just over 30 miles of stunning, glittering seashores. There are 13 towns, the most popular of which are Positano and Amalfi Town , but that doesn’t mean the others aren’t worth visiting.  

But of course, you don’t want to focus too much on village life when you’re so close to epic beaches. So make sure to include some sunbathing time in your itinerary in spots like Marina Grande Beach. Back on dry land you can also go hiking in Riserva Statale Valle delle Ferriere or wander through the gardens at Villa Rufolo .

It’s going to be a fabulous trip no matter what, Italy has so very much to offer! 

Leave a comment:

Select Account Type

Sign-up with

Almost there!

Find booking.

Promotional Title

How should we contact you?

Thank you! We'll get back to you as soon as possible!

Click to register and track your question !

If you would like to follow up with us:

+1 (855) 782-3006

Forgot your password?

Enter your email address below and we'll send you a reset link:

Fury growing in Italy over plan to hike tourist tax, as politicians accused of ‘profiteering’

Overtourism, which is already causing headaches from Venice to the Italian Riviera, risks costing travellers dearly as Rome considers hiking the tourist tax to make them “more responsible” — and raise cash.

According to a draft decree that emerged this summer, Giorgia Meloni’s government is mulling raising the tourist tax — currently around five euros a night — to 10 euros for rooms costing 100 euros, 15 for those costing more than 400, and 25 euros for luxury suites costing over 750 euros.

The proposal has sparked anger among tourism groups, which fear it could act as a deterrent.

“We mustn’t scare away tourists with taxes that are too high,” Marina Lalli, head of professional body Federturismo, told AFP.

“We already have a very high rate of VAT (sales tax), at 22 percent, and if we add new taxes we risk damaging Italy’s competitiveness, especially for all-inclusive, organised trips.”

Bernarbo Bocca, president of hoteliers association Federalberghi, in May accused the government of treating “hotels as ATMs”.

After news of the proposed tax increase made headlines abroad, Tourism Minister Daniela Santanche at the weekend rejected “unfounded alarmism” — but did not deny the plan.

“At a time of overtourism we are discussing (the tourist tax) so it can be a real help to improve services and make the tourists who pay it more responsible,” she wrote on social media in early August.

‘Profiteering’

Italy is the fourth most popular tourist destination in the world, welcoming 57.2 million foreign tourists last year who spent $55.9 billion, according to the World Tourism Organization (UNWTO).

In front of the Duomo, Milan’s majestic cathedral, tourists jostling among the pigeons to take selfies this week were divided over the possible tax increase.

“Increasing the tax would be profiteering. I would go elsewhere, to other countries that didn’t have such a tax,” said Fabea Wiegand, a 25-year-old economics student from Switzerland.

But Liam Roth, a 25-year-old computer science student from Zurich, backed the proposal.

“Increasing the tax is a good measure, I understand that the Milanese are bothered by tourists. We are part of the problem,” he told AFP.

A government source told AFP that consultations with the industry and local authorities were continuing.

“Nothing has been decided. At this stage, increasing the tax is just a hypothesis,” the source said.

Wave of tourists

With its rich cultural heritage and stunning coastline, Italy has long been a popular tourist destination — but the numbers are becoming unsustainable.

Venice, where tourists throng the narrow streets and bridges, introduced in April a five-euro fee for day visitors during peak periods. But it was still packed.

On the Italian Riviera, where at high season human traffic jams form along the trails between the colourful Cinque Terre villages along the stunning northwest coast, local authorities in July introduced a five-euro fee to enter the newly renovated “Path of Love”.

Graffiti demanding “Tourists go home!” adorns the bridges of Renaissance jewel Florence, just as it does in Barcelona, a hotbed of anti-tourist discontent.

The concerns are the same for residents there as in Italy — noise and crowds, useful shops replaced by souvenir stalls and above all, rising rents for locals fuelled by apartments being converted to short-term lets.

Under the proposed Italian plan, the tourist tax — which brought in 775 million euros in 2023 — would also be extended to all 7,904 municipalities.

Latest in Lifestyle

Gen Z’s new TikTok news habit widens the generational gap with TV-loving boomers

Russia is speeding into a demographic crisis with a 25-year-low birth rate as the Ukraine war rages on

Santander boasted ‘flexibility is here to stay,’ then ramped up its RTO mandate—lumping its U.K. CEO with a 160-mile commute

The Azores has become Europe’s No.1 holiday destination for American travelers—all whilst staying under the radar

PwC is ‘tipping the balance’ of hybrid working and will start tracking its workers’ locations

As singles ditch dating apps, the Spanish are finding love in supermarket aisles—with some help from pineapples

Most popular.

Bill Gates says the world is facing two options: A ‘major war’ or another pandemic in less than 30 years

Forget polls, the stock market is the most accurate predictor of presidential elections

The death of a Wells Fargo employee reveals an issue with remote work

How to watch the Harris-Trump presidential debate for free—and without cable

Wizz Air CEO says passengers will ‘suffer the pain’ of 8-hour flights as budget airline introduces long-haul routes

Wells Fargo’s failure to notice the death of an employee for 4 days reveals the safety pitfalls of the hybrid and remote work era